Search Engine Optimization


IT Training and SEO

KEEP YOUR IT SKILLS UP TO DATE TO HELP YOUR SEO In IT it is very important that you keep up on new developments in the field. These days, that means keeping up with anything related to building a website and getting it to function properly. After all, it’s much harder to gain the benefits […]


Avoid SEO Campaign Mistakes

THREE SIMPLE MISTAKES TO AVOID WHEN LAUNCHING AN SEO CAMPAIGN The thought of getting started on your SEO campaign can seem like a daunting task to a digital marketing newbie. You encounter so much jargon that sounds so unfamiliar: words like backlinking, meta titles, title tags and disavowing. It can be a little overwhelming. In […]


How to Give Your Site SEO Effectiveness

SEVEN STEPS TO POWER YOUR ON-PAGE OPTIMIZATION, PART TWO Last time, I spoke about 4 key steps to building SEO effectiveness for your site: Correct URL construction, mobile responsive design, optimized images and optimized page load times. If you didn’t read my last blog (if you do post to our page please hyperlink “last blog”) please take […]


OnPage SEO Tips

SEVEN STEPS TO POWER YOUR ON-PAGE SEO, PART ONE Are you thinking about building a site of your own, or redesigning a current site? Well, the difference between just any web design and an SEO web design can be significant. Functionality for the end user is important, but it is not the only focus. If […]


Blog With Repurposed Content

WRITE A BLOG OR GET FLOGGED Does your organization have a tough time generating good quality content? What can you do to correct the issue? 1. Repurpose. Don’t use a piece of content one time. What a waste! You probably have good content being generated somewhere in your organization every day. It may not be generated […]


Google Customer Match for Adwords

CUSTOMER MATCH, GOOGLE’S NEWEST FEATURE FOR ADWORDS Google will soon be releasing an often-demanded and much awaited product feature in AdWords, their ad management product. This new feature will enable AdWords to upload and use advertiser email lists to target specific audiences based on what the customer prefers and how the advertiser is advertising through […]


Evolving Practices in SEO

THE NEED TO EVOLVE – WHY PRACTICES MUST BE CONSTANTLY EXAMINED IN THE SEO INDUSTRY SEO was a simple beast once. You wore a white hat and you tried to help clients by advising them to add good content and tag everything properly. Or you wore a gray or black hat, and tried to game […]


A Study in Landing Pages

A study in landing pages, or why you don’t know your customers as well as you think you do A very reputable and successful tech company contacted us wanting us to help them with a digital marketing campaign. They were offering new services, and wanted new campaigns and new landing pages to market these offerings. […]


That Company Spaghetti Challenge

Free Lunch Spaghetti Challenge – We All Win! At That Company, we try to mix business with pleasure by working hard and playing hard. When we’re not busy performing search engine optimization on our clients or increasing client revenue through pay per click advertising, we have Nerf wars and weekly games. In addition to all of this, That! […]


Mobile Friendly or GTFO

MOBILE FRIENDLY OR GTFO For those wondering about the title “Mobile Friendly or GTFO (Go To Farthest Outskirts),” Google has been pushing for mobile friendly sites for quite some time now (3-4 years). They’ve finally started to push sites that are not mobile friendly out of the mobile search results with their latest algorithm update. […]


The Best Way to Upgrade Joomla 1.5 to 3.0

The Best Way to Upgrade Joomla 1.5 to 3.0 I had the pleasure of updating a Joomla 1.5 site to 3.0. As you may have figured out already, Joomla 1.5 is no longer supported. I couldn’t find any plugins or components to assist in this upgrade. Since I’m programming deficient, I really needed a component to help me in this. Well, after […]


Your Clients Are On Twitter. You Should Be, Too

In the past decade, many social networking websites have been created. These social media platforms have developed to meet both business and personal needs for communication. One such website is Twitter. Twitter is a real-time social networking website that provides individuals with the opportunity to share and make observations about the global market. There are about […]


Remarketing List for Search Ads: RLSA

All companies know the importance of finding searchers who are looking for their specific products or services. That is why they advertise using many different platforms: Google, Bing, Yahoo, Facebook, and the list goes on and on. Many businesses are also familiar with remarketing, a way to get your ads in front of potential leads after they […]


Plan for 2015 with Free SEO & PPC Competitive Research

Planning your marketing efforts for 2015? Have it all planned out and want some competitive information? Want an audit of your existing efforts? Whatever your reason That Company is temporarily providing free SEO & PPC competitive information to our email newsletter subscribers and blog readers. Along with the research you’ll receive a free consultation of […]


What Difference Does a Device Make? Plenty.

A few months ago, one of my colleagues wrote about the importance of creating user-friendly websites (http://www.thatcompany.com/that-blog/36-search-engine-optimization/608-user-friendly-websites-super-important.html). He covered navigation, on-page content, and conversion points. All of these are super important to get right. The problem is, even when you think you have those right, you might have gotten them wrong. Or worse, even when […]


How Does Remarketing Work? Know Your Facts!

It’s not unusual to find websites that make you wonder what the site owner and site designer were thinking. If you’ve ever encountered a website where you had trouble navigating, finding content, or making a purchase, you know exactly what I’m talking about. But I’m not here to slam designers or business owners; I’m here […]


Website Redesign Landmines Part 2

Another common, but often overlooked problem is that the search functions in new sites all too frequently create duplicate pages. This is problematic in a lot of ways. Obviously it tends to create duplicate content, which in the grand scheme of things is not terribly devastating. This also, however, tends to create duplicate meta-descriptions and […]


Website redesign landmines Part 1

This year it seems that we have seen an inordinate number of problems for folks who have had a web redesigns by companies that are not SEO firms and without any SEO oversight. The consequences have been predictably disastrous, though some of the landmines the developers created were truly innovative. Far and away the most […]


What To Know Before You Go SEO – CMS Access

In my last post, we covered root level / server level access; necessary to make required changes to meet search engine optimization (SEO) best practices. This post will cover some of the pitfalls when working with a content management system (CMS) platform. Whether the platform is Joomla, WordPress, Drupal, Expression Engine or any of a […]


Adwords GEO Targeting

Have you ever wondered what the best targeting options were for you? Google offers many targeting options to help you reach the right traffic to grow your business. You do not want to show your ads out of your businesses limitations, so knowing these options will benefit you greatly. Countries – if your business has […]


Making A PPC Landing Page

       So you’ve started your Google Adwords campaigns and things are up and running, but you are not getting the conversions that you had hoped for. One thing that you need to look at is your landing pages. PPC Landing Pages can help not only with conversions, but they also can help increase […]


Understanding Impression Share

Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really help us though. We need to know how to use Impression Share, or lack thereof, to help better understand what we can do to increase our overall impression share. Types […]