It’s All in the Eyes—Visualization and SEO for the next year


Forget the old stick man graphics, the future is motion.soul-746560_960_720

Regardless of the file format, GIFs, AVIs, Vines, or any type of video clip are the future. Realistically, they have been the medium of choice for a while now. Yes, there are a barrel of LOLCats and GrumpyCats mixed in there, but really any GIF visualizations pulls more attention than a static image and the search engines understand this. People are said to have about an eight second attention span on the web. Having said that, providing information in a rapid fashion is paramount. Fast, focused and intention driven moving images and visualizations allow people to understand more in less time.

Charting, infographics and various visualizations are the second tier of web information transmission in the coming year. In this next year, users will see more and more visual data. Various media, some with embedded video, others with out-linking and deep dive functionality will become commonplace. Demand and drive for interesting, eye catching and creative visualizations and visual analytics speed up and simplify users’ understanding of subjects.

 

Businesses have been using visual analytics for years. Pie charts are common fair at business meetings, because they can convey complex information in a succinct format. Some type of analytic are at the core all business reporting. Visual analytics convey trends rapidly and simplify complex situations into straight forward concepts. This trend is now bleeding into the daily web user interface and better visual analytic interfaces are gaining a foothold throughout the web. Users demand a rapid way to consume big data faster. This calls for a need to improve the visual representation and that is happening around the web, from visual phone apps to data-driven web presentations.

 

As we skyrocket with faster and faster throughput, more and more complex smart devices and huge clusters of data, we are forced to compress that information into a rapidly understandable stream. This stream must be addressable on more and more types of devices and all of this must be available everywhere. The moving image is the most efficient data compressible information medium for this new high availability environment.

 

Since we have been on this planet, we have been visual creatures. We garner at least 70% of all information through our eyes and that data is best processed in a motion format. We naturally seek motion and we interpret scenes more effectively than still images. We can draw more information, faster, from moving images than from words. The web has developed to the point that we can now send and receive that data very rapidly. The demand for services like YouTube, Periscope and Vimeo has exploded because people want to see more motion. Static images are not enough.

 

Data storage capacity has also grown exponentially and that makes reviewing and ingesting large clusters of data in an easy, rapidly understandable format vital. Visual formats with motion create the most compressed data interpretations, so using data in a visual format will almost always be the favored format.

 

As the market gets filled with video offerings, from entertainment to edutainment to visual analytics, quality will become a vital component of any offering that plans to remain visible. Another vital component will be a creative offering of “Big Data,” so a massive line chart will lose out against an entertaining infographic or a video presentation.

 

Having said this, SEO will be making a radical shift into a quality driven visually encouraging environment. Search engines will delve deeper and deeper into videos, seeking duplicate video content and quality over quantity. All this will integrate with proper keyword structuring and intention based visual media presentations. How will the search engines interpret all this data? It is difficult to say. Algorithms will grow and evolve and weighting and structuring of motion video and multimedia platforms will begin to become more refined, but the actual interpretation of these visuals will be a matter of conjecture as the year goes on and search engines refine parameters.

 

–Jeff Batchelder, SEO Manager