Candidates are responsible for implementing the latest on-page and off-page techniques to improve natural traffic for a portfolio of dynamic websites. Candidates perform tasks including SEO opportunity analysis, metadata implementation, link building, content creation and monthly measurement of traffic and SERP rankings. This position requires a strong drive to deliver results in the form of increased organic traffic and an appetite for continual improvement. The ideal candidate will have demonstrated knowledge and experience in: writing website copy, articles, blogs, press releases, social media, search optimization, website analysis and reporting. Must be well-versed in the development of SEO optimized web sites and have the knowledge to direct development teams in optimizing content for search engine algorithms to ensure top Search rankings. The successful candidate will have expertise in web analytics and multivariate testing. Additionally, the candidate must be a self-learner and have a thorough knowledge of the SEO industry in terms of associations and certifications.
Website review and account set-up
Keyword research and development
Optimize all web sites (both copy and imagery) to improve organic search results.
On-page and off-page SEO copy writing
Optimize titles, tags, headings, navigation, links
Research and develop quality inbound links
Achieve high rankings for targeted keywords
Continuously re-educate self on the changing dynamics used by search engines.
Knowledge of back linking and other special tactics (like blogging) to maximize link popularity.
Conduct competitive benchmarking, analysis and monitoring.
Capitalize on new ideas.
Excellent writing and editing skills
Experience with articles, blogs, social media
Strong ability to analyze and organize
Committed to achieving desired results
Ability to learn and apply new concepts
Highly dependable and motivated
Proficiency with MS Office programs
3-5 years of hands-on SEO experience
Proficiency with Google Analytics & Google Webmaster Tools