That! Company Call Tracking Services.
The father of modern advertising, John Wanamaker, once said, “I know half my advertising is wasted — I just don’t know which half.” Wanamaker knew then what many businesses know today: it’s difficult to track the success of a campaign and verify that your advertising truly is working.
At That! Company, we aim to put those unknowns to rest and verify your advertising. With our proprietary CallTrax Plus advertising and marketing campaign tracking solution, we provide our clients with a way to successfully measure and track their company’s advertising efforts through comprehensive phone call tracking.
An effective system that combines both phone call and keyword tracking software, CallTrax Plus can give company executives the detailed data they need to tell if their advertising and marketing campaign is working. Here are just a few of the items you can track using our system:
- Which advertising sources are bringing in more leads – and more conversions.
- Which keywords encourage more phone calls.
- Which times of day lead to the most inquiries.
- Which geographical areas show the most interest in your products or services.
- Not only which of your employees is the most effective with your customers, but what they do that works so well – so you can pass these techniques on to the rest of your staff.
With this data, you gain more knowledge to make those decisions that will increase leads and sales. The system can be used with any kind of advertising, including all varieties of traditional and online campaigns, finally giving you measurable results and the ability to “Verify Your Advertising” (TM).
For more information, please visit www.CallTraxPlus.com.