Social Media 101! : What is Social Media and What is its Purpose?

twitter-117595_960_720Social media is a quick and easy way for people to socialize and interact with others online. It is called social media due to how people have conversations and add commentary to things, like pictures.  Due to a shift in consumerism over the internet and the consequential popularity rise in social media, it provides many opportunities and responsibilities for businesses. Some may ask why you should use social media for your business. Well, because everyone is online now. Between Twitter, Facebook, Instagram and others, you can almost assuredly find customers online talking about your services or products. Whether they’re asking friends about you, trying to get information, or posting on how they feel about your services, it is there and you should be listening. Using social media to find out what you’re doing wrong and how to fix it could greatly boost how people not only view your company but how they interact with you as well.

Social media is also a great way to make and build relationships with not only customers but also other companies. Whether they’re rivals, potential partners or affiliates, starting a relationship in social media could boost the public’s view of you and eventually increase the number of times you’re referred for your services to others. Another great aspect mentioned vaguely above is feedback. Data can be shared and spread at an extremely quick rate via social media. People are turning more and more to social media to share their stories or thoughts on their experiences. Tapping in to this could lead to growing and bettering your business.


On the other hand, social media can be a great way to get traffic to head to your website in growing numbers, once you have a good “fan base” of clients or colleagues. If you play it right, the content you put on whatever social channels you choose to use should always have some kind of way for your audience to make their way to your site. Whether that way is through a link, call-to-action, or similar setup, this will benefit you by allowing a larger range of opportunity for people to convert into clients. Also in the same way, social channels can be utilized to test and develop new or improved products or services. It is a great way to gain insight and feedback on things that you are thinking about putting out on the market but aren’t sure what response you would receive from your customer base. Admittedly however, you shouldn’t take every single piece of negative feedback to heart. While negative feedback can be great at providing the knowledge and motivation to fix problems your business may have, they can also just be outliers who aren’t fully representing your audience.




–Riley Graham, Marketing Advisor