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What Is Rank 0?
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What Is A Rank 0 Result? Rank 0, also known as a featured snippet, is the expanded result appearing above the number one ranking result on the page one results in the Google Search Engine Results Pages (SERPs). Rank 0 results generally answer questions for a search query term. In addition, typically, they contain an […]

rank 0 example for Who is Dwight Howard

Keeping It Simple

Sometimes it’s the little details that can make or break the success of a web page. Many often go overlooked simply because in the eye of the website creator it makes sense to them. Visually, consider things as simple as menu placement or contact information. We’ve all visited those sites that have an amazing floating […]

9 Habits of Highly Successful, Persuasive Sales Professionals

“Ninety percent of selling is conviction and 10 percent is persuasion.” –Shiv Khera. Let’s be honest: you as a salesperson have to absolutely believe in what you’re selling. If you don’t believe in what you’re selling, then stop selling it. If you’re able to successfully sell something you don’t believe in, then just imagine what […]

Web Development for SEO: Another One Almost Goes South

This is why you have an SEO company, like That! Company, to catch and correct what goes wrong with the re-design of an existing website. As anyone that works in the internet marketing industry and has gone through a re-build of a functioning website knows, a myriad of things can go wrong. Recently, a PPC […]

What are Best Practices and Why are They Important?

According to Wikipedia ; “A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means, or because it has become a standard way of doing things, e.g., a standard way of complying with legal or […]

60 Minute Exercise: Stop Doing Things You Hate!

Do What You’re Good at and Make More Money Entrepreneurs, what percentage of your time is spent on doing tasks you hate? 10%, 50%, 100%? The fact of life is that it’s unlikely that you’ll only do things you love every single day. But have we accepted that fact and allowed it to encroach to […]

A Look at Facebook Live

What is Facebook Live?   Facebook Live is a way to stream a video of what you are currently doing using Facebook. This would be the equivalent of other similar streaming services like YouTube, Twitch, Azubu, Dailymotion. Hitbox, InstaGib, Mirrativ, Origin, Ustream and Veetle.  Each one of these streaming services also allows people to do […]

Why Do I Need SiteLinks?

You may ask yourself at times, “Why do you need SiteLinks”. Adwords SiteLinks have been around for some time now, but believe it or not I still have clients ask me “What are SiteLinks” or “Why do I need SiteLinks”. Well, there are a number of reasons why you would need them, but whenever I’m […]

The Future of Native Advertising

Native advertising may be the way of the future, but what exactly is native advertising? Essentially, it is a form of “disguised” advertising, often online, which is specifically designed to adopt the same form and function of the location where it is found. For example, it might be an article or video created to promote […]

What We Do at That Company

Recently, a long term client asked me to prepare documentation on what we do as a company. Having been a long term client, you may ask, “why would a client who you have worked with on a weekly, sometimes daily, basis for many years need information on what you do?” The Back Story Within the […]


That! Haunted House 2016 – That! Company Charity Fundraiser

Last night, That! Company hosted their annual That! Haunted House Halloween fundraiser. This year, roughly 50-60 people attended, with proceeds going to Red for Ed. Red for Ed is an annual initiative jointly launched by That! Company and the Lake County Educational Foundation, to provide needed school supplies to underprivileged children in the Lake County […]

Retail SEO: How do I fight Amazon?

Many search optimization specialist that have been in the industry for a while knows the pains of dealing with retail SEO. We often talk about the difficulty of tracking your effectiveness and proving that your work has value. Less, but still quite often, we talk about how to appeal to consumers and get their attention […]

Influencer Marketing

Influencers are people that have a certain level of power when it comes to the decision making process. Influencers that relate directly to social media have an impact on your decision making to buy a product, leave a review, or even test out that new restaurant you have been hesitant on. The influencers here have […]

Full Funnel Marketing for Your Business

We all want to increase our business. After all, who wouldn’t? Yet for many businesses, it may seem like something is missing and you are not getting enough of the right results that you desire. Many businesses that cater to other businesses (B2B) have been implementing lower funnel marketing tactics such as Pay-per-click (PPC) search […]

–>Google Tag Manager

If you are in IT have you gotten frustrated or hot under the collar with the SEM department wanting to have tracking code updated all the time? If you are working SEM do you get aggravated or impatient with the IT folks taking forever to get new tracking code put on a site for a […]

Google for Non-Profits: Help for Those Who Help Others

Receive Industry News Straight to your Inbox There are a lot of organizations that devote themselves to help other people and don’t want to profit from it. They exist and survive on donations from people that believe in their cause, and grants from the government and other businesses. With the reach of digital marketing and […]

How to Engage Your Followers on Snapchat

Receive Industry News Straight to your Inbox One of the hottest platforms out there, with over 100 million active users is Snapchat and to be frank, it is also one of the most overlooked platforms as well. Snapchat is perfect for companies that have a message to share to their consumers and clientele. If your […]

PPC Landing Pages: Why to Use Them & What You Can Expect

Receive Industry News Straight to your Inbox So, you finally got your website up and running. You have this great product(s) that you are ready to introduce to the world, but you aren’t getting any traffic. Why? Well, because no one has heard of you ever before…that’s why. So, you start to look into ways […]

Google Adwords Customer Match (Part 2 of a 2 Part Series)

Receive Industry News Straight to your Inbox In Part 1 of the Google Adwords Customer Match series, we discussed Identity Based Targeting and the Set up Process for Google’s Customer Match for Search. Today we will discuss Campaign implementation. To refresh on Part 1, please visit my first post on the topic, covering Audience Creation. […]

The Importance of Keeping Backups

Receive Industry News Straight to your Inbox We recently had a close call at work, which as these things do, showed several problems in the way things were being handled in addition to the security breach that started the problem. One of these that came to the forefront was the need to keep adhering to […]

Hazards Facing SEOs That Can Hold Back Success for the Client

Receive Industry News Straight to your Inbox Many search engine optimization specialists rely solely on keyword ranking results. While that may work for some, at ThatCompany, we work towards organic search query goal completions / conversions / sales online / sales offline. We work to improve keyword ranking results for specific organic search query terms, […]

WordPress for your CMS

Receive Industry News Straight to your Inbox There is much to recommend WordPress for use as your CMS (Content Management System). It is the preeminent CMS and comes with the largest developer and user community of any CMS. WordPress started back in 2003 as a blogging platform. It has since evolved into an all-encompassing CMS […]

Bots to Take Over Businesses’ Facebook Responses

Receive Industry News Straight to your Inbox Facebook is going to be implementing bots with certain businesses to test how they can handle simple transactions. Some of these transactions could be shipping information or simply info on a news headline. It’s interesting to see how times are changing away from going onto the internet or […]

Facebook Live – A Few Things you Should Know

Receive Industry News Straight to your Inbox Facebook Live is undoubtedly one of the most valuable features to a marketer inside of social platforms. With the release of it and it still being “free” at this moment has generated a lot of buzz within the community. Reports do show that this feature alone is one […]

Simple Basics for SEO Web Development

Receive Industry News Straight to your Inbox Recently, we had a client come to us for some search engine optimization advice. They had been working with a web development company for over one and one half years with a completion date nowhere in sight. The client had suspicions that their web development company was not […]

Mobile Device Usage Is On The Rise!

Receive Industry News Straight to your Inbox Mobile Device Usage Statistics How many households have land line phone service these days? In 2013 the National Health Interview Survey showed preliminary results of 40% of U.S. Households strictly have cellular service. This figure us up over 15% from 5 years prior to the survey. With the […]

Three Bid Adjustments That Can Boost Sales and Leads

Receive Industry News Straight to your Inbox When it comes to adjusting bids within our Pay Per Click (PPC) campaigns, we typically prefer to use the manual bidding option to control bidding. There are also auto options that Google allows us to set up to allow Google to auto adjust bids for you as they […]

Benefits of Digital Marketing Strategies

Are you doing every little thing that you can do to help your local marketing and SEO? Let’s take a look and see how beneficial connecting your physical marketing and digital marketing strategies can be. First off, let’s understand that it is a challenge marketing a local business from a digital standpoint, depending on the […]

A Deeper Look at Link Building Practices

One of the most important factors in SEO is link building. Google uses the interconnectivity of various sites to determine their relation and relevance. There is no end of discussion on link building amongst the top SEO companies. This also holds true for the industry thought leaders. Moz has written extensively on this topic. I’d […]

The F8 Facebook 8 Updates Marketers Need To Know – April 2016

In this year’s F8 update, Mark Zuckerberg elaborated on his 10 year plan for Facebook. It’s Facebook’s beautiful mission to connect everyone in the world. From beaming down internet from the sky to areas that currently are without Internet, to building upon the ecosystems and products they already have in place with new technologies. Update […]