That Blog Page 18

What is an AdWords Audit?

Thursday, 30 May 2013 14:13
What is a That! Company AdWords Audit?
For prospective PPC clients, That! Company conducts complimentary evaluations of Google AdWords (or Search Alliance) accounts. This is a way to examine account performance and identify concrete, specific things that can be done to improve account performance. Whether prospective clients decide to do business with That! Company or not, it is a great way to get free advice on the account and professional insights into how to grow the account and make it more cost effective.

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I’m advertising, but it’s not working – help!

Friday, 24 May 2013 14:07
How many of your advertising dollars are being wasted? Do you really know?

The way to know is to track the performance of every dollar you spend so that you can make informed decisions about where and how to spend your advertising budget. Whether your advertising is a website, a billboard, magazines, or any other source, you should be able to examine how much money your are spending on each, and tie it back to revenue received from that source. If you can’t do that, then you are surely losing money to some degree because of it.

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Path! To better networking.

Monday, 20 May 2013 19:21

Many of you have probably noticed an increase in use of social media apps, and they are probably beginning to bog down your phone or other devices by sucking up almost all battery life. Or perhaps social media has manifested into an overwhelming amount of social media accounts to juggle. There is a solution that may stand out for mobile device users, Path.
Developing a deeper connection via Path unlocks a whole new hallway of opportunities.

Path is a personal social network, which in this case means that you can share all the photos, videos, and messages securely with your 150 closest friends and family through the app itself and/or forward it to other apps like Facebook, Instagram, and Foursquare as well as Twitter and Tumblr.

It can be surprising how in-depth all these “simple interface” applications became once they began stacking up. Opening one app leads to signing up for another app until, needless to say, this quick and easy experiment became a social media explosion …with extra queso flavors of LinkedIn, Vimeo, Blogger, Vine, Google Site and WordPress.
Path, like other cross platform management systems, seems to be greatly appreciated as more accounts are set up to be, let’s admit, more connected. When it is all said and done, it’s really all about a person’s purpose; what does he/she need to maintain to be in better touch with the things they find of value? Where does that business need to communicate? Why is this necessary? It is similar to the purpose of attending conferences and events. The more a business takes part and makes itself visible, the better acquainted the world feels with that specific brand name.?

Author: Sara A. Smith 20 May 2013

Locked out of Facebook again?

Tuesday, 14 May 2013 13:08
Your friends can now help if you are locked out of Facebook.

Facebook has recently announced that they have created a new way for you to recover passwords. All you need is a little help from your friends. Trusted Friends allows three to five friends to have access to your account whenever you have issues logging in. It is just one more way to help users recover their passwords and is just another option to choose. It is a fairly easy way to access your account as long as you can get your friends to help you.

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The Mother’s Day Gift Guide For Marketers

Friday, 10 May 2013 18:04
We at That! Company pause to recognize mothers everywhere. If you are considering what to get your mother for Mother’s day, consider this, our fellow marketers.

Your mother doesn’t care about conversion rates or revenue! Your mother didn’t give birth to you and raise you for some expensive mother’s day gift. All Your mother cares about is an increase in quality visits and reduced bounce rates! She wants the time on site to be high and the discussions to be had (pages/per visit) to be high as well.

So, our fellow marketers, we encourage you to treat your mother right not only on this mother’s day, but on every day. May the visits be long and may the memories be sweet.

Happy Mother’s Day!

Written By: Mike Knor


Google AdWords Updates Display URL Policy

Wednesday, 08 May 2013 17:55
Google has been making a number of changes recently to help make ad variations cleaner. The most recent update involves Google now disallowing “IP addresses in the display URL field.” Google has also made it known that this change will affect all countries and that it was made to help improve user experience.

Another recent change that has been made had to do with phone numbers being inserted directly into the text fields of ad variations. This was also recently disallowed, and, according to current Google alerts in AdWords campaigns, they are going to be enforcing this starting in July 2013.

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AuthorRank is Coming!

Wednesday, 08 May 2013 16:57
If you have heard of Google Authorship, then you are probably familiar with the concept of AuthorRank.
author rank
Through connecting online activity to one agent, or author, Google may verify the reputable public figure and be able to better validate their content. AuthorRank is all about linking credit where credit is due. Authors, also known as Agents, are linked to their content on websites, blogs, social media, and anything in-between with their personal face icon; thus, developing themselves as a well-known brand. With the help of Google, each author’s online profile can be accredited for the work created with a running reputation score.

“AuthorRank won’t replace PageRank it’ll just make it more accurate,” highlights AJ Kohn. “AuthorRank is closely related to identity. Google needs to be certain that the relationship between author and content is valid.”

author rank tos
Although, Google filed the patent in 2005 entitled AgentRank, it is now finally blooming since Google Plus and Google Authorship
has picked up a following.

There are many ways to stay ahead of the curve. Several well informed writers are beginning to break down how the new system operates, like Demian Farnworth’s seven ways writers can build online authority with Google+.

…it’s coming.

Author: Sara A. Smith 7 April 2013

You Can’t Teach An Old Dog New Tricks – Really?

Tuesday, 07 May 2013 15:40
I have lived by this mantra my whole life, or so I thought. This past week’s experience with a new hire in the SEO department caused me to look back at what I have learned during the course of my adult life.

During this past week, our new hire brought new ways of looking at things in our SEO world. He has brought exposure to our department such as programming items that we need but overlook in our busy day-to-day tasks of staying on top of the ever changing world of SEO, the ad naseum implementation of our daily routine tasks necessary to stay ahead of the competition, and the search engine gurus who try to defeat us every day.

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Facebook’s New Brand Resource Center

Monday, 06 May 2013 14:30
Facebook launched new website to replace their brand resource center

Recently, Facebook has launched a new website,, in the wake of their recent redesign of their logo and other images. This website is much easier to navigate and provides a comprehensive list of Do’s and Don’ts so that people who use their brand logos know exactly what they can and cannot do with them. For instance, the actual Facebook logo, the one with their full name inside a blue box, is not available for licensing, but you can get special permission to use it.

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The Critical Role of Brand Statements

Thursday, 02 May 2013 18:49
Branding statements communicate the essence of, well, your brand. It reflects what your brand stands for and its reputation. It reflects what you want to be known for.It should communicate positive distinctions, characteristics, and, if applicable, achievements. It should also be a measure of differentiation.

brand statements
Some inclusions to consider regarding Brand Statement:
Your specialty — who are you?
Your service — what you do?
Your audience — who you do it for?
Your best characteristic — what you’re known for?
What are you trying to communicate with your brand?
What are you trying to overcome with your brand?

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