That Blog Page 20

Should you combine FBX with web retargeting? The answer is yes!

Friday, 22 February 2013 14:26
We are continuing our topic of Facebook Exchange and its benefits for companies. We have seen where Facebook Exchange has had lower cost per impressions and cost per click when compared with web retargeting. However, web retargetting has better click through rates and lower costs per unique. This means it would be in the best interest of advertisers to use both in order to maximize retargeting. You may think there would be a lot of overlap between the two, but a study has shown that there is actually very little overlap.

The recent study showed Facebook Exchange with over 80 percent lower cost per thousand impressions (CPM) and 70 percent lower cost per clicks (CPC). Web retargeting had over 80 percent lower cost per unique than Facebook Exchange and the clickthrough rates averaged 40 percent higher. The important part here is the fact that there was only 8.3 percent of uniques reached both campaigns. This is why it is important to combine multiple advertising options if you want to maximize your conversions. Does your company want to learn more about your retargeting options? Fill out the form at the bottom right of this page.

The study can be found here: AdRoll

Combining Facebook API with Facebook Exchange for the win.

Thursday, 21 February 2013 14:30
It has been shown in a four-month study of an online retailer that targeting customers with Facebook Exchange remarketing ads were more effective when combined with traditional Facebook ads. By using them together, the online retailer was able to generate 89 percent more in sales revenue than by using remarketing through non-Facebook channels. The way Facebook Exchange ads work is that they are targeted by cookies placed on a user’s browser when they visit a website that has hired one of Facebook’s partner platforms. Facebook will see the cookie when the person returns to Facebook and it will then show the ads on the right-hand column of the site.

Bids are placed to have the remarketing ads show up much like the traditional ads. Currently Facebook has not integrated the current API with Facebook exchange. However, once people click on the traditional ads to go to the company’s website they will pick up the cookie and become eligible to be retargeted through a separate Facebook Exchange campaign. Capitalizing on the combination of the traditional Facebook ads and the remarketing ads will maximize conversions.

“Sponsored Story” a Facebook Tale

Tuesday, 05 February 2013 15:08
facebook tech dislike
Early in January news broke about a lawsuit against Facebook for “allegedly” posting ads using “Facebook members’ names and likenesses todislikesellproducts without their consent.” Emails were sent to former and current Facebook users informing them of the possibility of their entitlement to a settlement from Facebook (see below for the email I received). Do you want to know how much the settlement is? Well Facebook has put aside $20 million but a user can get UP TO $10. Now, it doesn’t seem like $10 is a fair amount of retribution if you ask me since Facebook probably made more off of the ad. But, the kicker in this suit is that if the number of claims exceeds $20 million then Facebook will donate the money to a shortlist of nonprofit organizations and users will not receive any monetary retribution. Really? Just seems to get better doesn’t it? From my very small point of view, I see this as another tax write off for Facebook and the users, that helped them get this big, get nothing but the continuation of using Facebook for free.

Another note – will users have the option out of having their names and likeness used in future ads when Facebook updates their “terms of service (known as the “Statement of Rights and Responsibilities” or “SRR”” or once it’s updated you will automatically agree by your continual use of Facebook? Thoughts?

You are receiving this e-mail because you may have been featured in a “Sponsored Story” on Facebook prior to December 3, 2012.
A federal court authorized this Notice. This is not a solicitation from a lawyer.

Why did I get this notice? This Notice relates to a proposed settlement (“Settlement”) of a class action lawsuit (“Action”) filed against Facebook relating to a particular Facebook feature called “Sponsored Stories.” According to available records, you may be a “Class Member.”

What is the Action about? The Action claims that Facebook unlawfully used the names, profile pictures, photographs, likenesses, and identities of Facebook users in the United States to advertise or sell products and services through Sponsored Stories without obtaining those users’ consent. Facebook denies any wrongdoing and any liability whatsoever. No court or other entity has made any judgment or other determination of any liability.

What is a Sponsored Story? Sponsored Stories are a form of advertising that typically contains posts which appeared on about or from a Facebook user or entity that a business, organization, or individual has paid to promote so there is a better chance that the posts will be seen by the user or entity’s chosen audience. Sponsored Stories may be displayed, for example, when a Facebook user interacts with the Facebook service (including sub-domains, international versions, widgets, plug-ins, platform applications or games, and mobile applications) in certain ways, such as by clicking on the Facebook “Like” button on a business’s, organization’s, or individual’s Facebook page. Sponsored Stories typically include a display of a Facebook user’s Facebook name (i.e., the name the user has associated with his or her Facebook account) and/or profile picture (if the user has uploaded one) with a statement describing the user’s interaction with the Facebook service, such as “John Smith likes UNICEF,” “John Smith played Farmville,” or “John Smith shared a link.”

What relief does the Settlement provide? Facebook will pay $20 million into a fund that can be used, in part, to pay claims of Class Members (including Minor Class Members) who appeared in a Sponsored Story. Each participating Class Member who submits a valid and timely claim form may be eligible to receive up to $10. The amount, if any, paid to each claimant depends upon the number of claims made and other factors detailed in the Settlement. No one knows in advance how much each claimant will receive, or whether any money will be paid directly to claimants. If the number of claims made renders it economically infeasible to pay money to persons who make a timely and valid claim, payment will be made to the not-for-profit organizations identified on the Settlement website at (if clicking on the link does not work, copy and paste the website address into a web browser). These organizations are involved in educational outreach that teaches adults and children how to use social media technologies safely, or are involved in research of social media, with a focus on critical thinking around advertising and commercialization, and particularly with protecting the interests of children.

In addition to monetary relief, Facebook will (a) revise its terms of service (known as the “Statement of Rights and Responsibilities” or “SRR”) to more fully explain the instances in which users agree to the display of their names and profile pictures in connection with Sponsored Stories; (b) create an easily accessible mechanism that enables users to view, on a going-forward basis, the subset of their interactions and other content on Facebook that have been displayed in Sponsored Stories (if any); (c) develop settings that will allow users to prevent particular items or categories of content or information related to them from being displayed in future Sponsored Stories; (d) revise its SRR to confirm that minors represent that their parent or legal guardian consents to the use of the minor’s name and profile picture in connection with commercial, sponsored, or related content; (e) provide parents and legal guardians with additional information about how advertising works on Facebook in its Family Safety Center and provide parents and legal guardians with additional tools to control whether their children’s names and profile pictures are displayed in connection with Sponsored Stories; and (f) add a control in minor users’ profiles that enables each minor user to indicate that his or her parents are not Facebook users and, where a minor user indicates that his or her parents are not on Facebook, Facebook will make the minor ineligible to appear in Sponsored Stories until he or she reaches the age of 18, until the minor changes his or her setting to indicate that his or her parents are on Facebook, or until a confirmed parental relationship with the minor user is established.

SUBMIT A CLAIM FORMThis is the only way to be eligible to receive a payment, if the Court orders payment to Class Members.Deadline: May 2, 2013
EXCLUDE YOURSELFThis is the only option that allows you to retain the ability to file your own lawsuit about the legal claims in this case.Deadline: May 2, 2013
OBJECTWrite to the Court about why you object to (i.e., don’t like) the Settlement and think it shouldn’t be approved.Deadline: May 2, 2013
GO TO THE “FAIRNESS HEARING”The Court will hold a “Fairness Hearing” to consider the Settlement, the request for attorneys’ fees and expenses of the lawyers who brought the Action (“Class Counsel”), and the class representatives’ request for service awards for bringing the Action.
You may, but are not required to, speak at the Fairness Hearing about any Objection you filed. If you intend to speak at the Fairness Hearing, you must follow the procedures stated on the Settlement website to notify the Court and parties of your intent when you serve your Objection.
Hearing Date: June 28, 2013 at 10:00 a.m.
DO NOTHINGYou will not receive a payment, even if the Court orders payment to Class Members. You will also be giving up your right to bring your own lawsuit related to the claims in the Action. You may be eligible to receive the non-monetary benefits of the Settlement, if the Settlement is finally approved.No deadline

Your Class Member Number: XXXXXXXXXX
To Parents and Guardians of Children on Facebook:
The Settlement also involves the claims of minors featured in Sponsored Stories on Facebook. Please see the Settlement website for more information.

More information? For more information about the Settlement and how to take the actions described above, please visit (if clicking on the link does not work, copy and paste the website address into a web browser) or write to the Settlement Administrator at Fraley v. Facebook, Inc., Settlement, c/o GCG, P.O. Box 35009, Seattle, WA 98124-1009, or You may also contact Class Counsel, Robert S. Arns of the Arns Law Firm, by calling 1-888-214-5125 or by emailing

The Facebook update to iOS in a nutshell

Tuesday, 29 January 2013 15:00
The update came out yesterday so we wanted to give you the down and dirty on it:

Voice messaging
New feature that allows users to send 60 second voice messages. This free voice calling feature is still limited to certain regions and hasn’t been added to the main app. Only available via Messenger for iOS
Video recording
Record videos by selecting “Photo” above News Feed or “Share Photo” from Timeline and then swiping from camera mode to video mode. The process is quite awkward. You are unable to share pre-recorded Facebook messages.

Ability to hide and mark posts as spam directly from news feed
A much more simple approach – tap the icon with three dots in the right hand corner of the post, and then select the appropriate action. You still don’t have an option to hide mobile app install ads or ads within its “Pages You Might Like” module.

The Nearby feature also got a small update with a streamlined look and more information about what’s located near you based on Facebook’s Knowledge Graph.

Facebook’s updated mobile app is available now for iPhone, iPad and iPod touch from Apple’s App Store.

Organize – Social Tip #2

Thursday, 24 January 2013 13:57

Organization of social platforms by using a dashboard is good however you want to de-centralize your conversations on it. Having person-to-person conversations is great for engagement. Empowering your team to engage your customers in personal conversation is exactly what de-social advocatecentralized conversation is all about.
social advocate
“Imagine the opposite of the hub and spoke model – fully distributed content creation arising from each point of contact independently.” Did you know the City of New York (CNY) set their sites on being the world’s leading digital city and is quickly approaching it? They achieved this by implanted a Social Advocate in each agency and allowed self-governing control over departmental messaging. This kind of “empowered autonomy becomes particularly relevant on a global scale where a centralized approach may not respect or understand cultural differences at the micro level.” What you need to do to be successful is to consolidate your efforts. Each of the CNY Social Advocates also belonged to a bigger team run by the CNY Digital Media team. The teams cultivated collaboration, coordination on messaging and shared best practices. “Transferring knowledge and best practices from digital leaders to team members further educates and empowers your Social Team to contribute to the conversation.”
(Excerpt from HootSuite White Paper)

Blind Taste Test – Fried Chicken

Wednesday, 23 January 2013 19:16
I would have to say this was one of my favorite challenges so far. Any challenge involving fried chicken is a GREAT challenge in my book.
By the look and sound of it, everyone enjoyed themselves.
This challenge came about because of the new Bojangles in Leesburg, FL. Without naming names, one of our employees was front and center on grand opening day. He ranted and raved about how GREAT their chicken is. Ken Knorr, our CEO, tried it out for lunch and he wasn’t as impressed as our no name employee – it wasn’t great and it wasn’t bad – it was just there. The nameless employee could not believe…Bojangles is better than all the rest he proclaimed. ***Lightbulb***

For the challenge Ken ordered chicken from Bojangles’ Famous Chicken ‘n Biscuits, Publix Fried Chicken, Popeye’s Louisiana Kitchen and Maryland Fried Chicken. He also ordered biscuits where available. You will notice I didn’t mention KFC – everyone was in agreement they did not belong on the list.

For the challenge we had 24 participants, however not everyone answered all of the four questions:

1. Which chicken was your favorite?
2. Which biscuit was your favorite?
3. Identify the chicken
4. Identify the biscuit

As Ken and I went through the results, we were pretty amazed at the answers.
Considering we have Publix fried chicken on a pretty regular basis, it was the least favorite. The nameless employee corrected his selections before handing in his final answers and it’s a good thing he did, otherwise he would have been wrong. If he didn’t correctly identify Bojangles chicken and biscuit it would have been very difficult for him to come to work everyday. We threw a curveball into the mix by only offering 3 biscuits but supplying all four names. By the way, Maryland Fried Chicken does not have “biscuits” they have dinner rolls.
As we tallied up the answers we were all surprised to know, our own in house non red meat eating, only eats hormone, steroid free chicken graphics guru participated in the taste testing and correctly identified all of the chicken. Guess he knows his chicken.

The highlights:
There was a tie between Popeye’s and Maryland for favorite chicken
Popeye’s blew away the competition to take the reign of favorite biscuit
Only 2 company employees correctly identified the chicken – Izaak and Melanie. Lavonne and Elliott (our mobile car wash guys) get a honorable mention as they also correctly identified the chicken – however they did it t by just looking at them.
There was a 4 way tie on correctly identifying the biscuits; Doyle, Jeff, Cheri and Virginia


Thanks Ken and Tina for another great team building exercise.

fried chicken

Social Maturity – Tip#1: Evaluate

Thursday, 10 January 2013 13:45
After taking stock of your organization’s position on our Social Maturity Model, it’s time to ask a few questions. First, where have you already or where do you plan to deploy social programs and against which goals? In either case, avoid considering social in a vacuum. Take the time to understand where it best fits your organization and how to integrate it into existing organizational and departmental goals. You’re not reinventing wheels for social, just using it to make the ones you have turn faster. Where will it allow you to reach the customers or stakeholders who most crave deeper, richer dialogue? Perhaps it’s the marketing department, the traditional home of social media in business, but that’s not a given. Perhaps it’s HR? Maybe you’re better to consider developing a robust internal social ecosystem, harnessing the power of inward-facing social before you look outward? How are you going measure and quantify the success of social programs?
Look beyond vanity metrics such as Likes and Follows and try, for example, to find a direct link between conversation and conversion. Focus on influence and analytics over inflating a group size or follower base. What can you reasonably afford to dedicate to social in terms of time and tools? The allocation of human resources is far and away the most significant cost tied to social. What will your team(s) look like? Identify leadership within your organization or begin the hunt to find it from the outside. With your team(s) in place, educate and cross-train team members so that they can be rotated across different areas of specialization. Empower your people. We practice this at HootSuite as a way of providing our people the ability to engage our customers multi-dimensionally rather than silo-ing expertise department to department. Look for a reliable and scalable social tool that centralizes control over your social platforms and puts the power to listen, engage, collaborate and analyze in the hands of your do-ers, practitioners and experts.
(Excerpt from a HootSuite White Paper).

Social Maturity – The Stages

Wednesday, 09 January 2013 14:18
Do you know what social business is exactly? Well basically it is when a business or organization engages with an audience through a social platform. It can be done either internally, externally or both. Your business can Tweet to generate buzz or use Facebook for flash sales events or job opportunity. These practices are called “social business.”
It seems like most businesses strive for the Social Maturity Model but there is no specific or correct level of Social Maturity. Yes there are stages to get to Social Maturity but where your business might need to stay might be in the beginning stages, a social advocate and no further growth might be needed. In order for the best success the business or organization has to know where they want to go so ground work is important.

Breakdown of stages:
Social Advocate: This is social engagement at its simplest stage. At this stage, social is in the hands of a single individual within an organization. This person usually has strong personal social involvement and may have emerged from within the organization as a logical leader in social, or perhaps hired specifically to tackle social for the organization – the social expert.

Social Teams: A Social Advocate can only do so much. Enter the social team. Typically the Social Team is departmentally focused. In the early days of social, these teams were nearly all centered around marketing or PR, but more recently we’re seeing the spread of social teams throughout an organization.

Social Business: Once you have a number of social teams operating in separate departments, you’re on your way to the Social Business stage. A more telling and significant sign is the way an organization handles the socially native concepts of openness and transparency. Is your organization having open dialogue in front of its customers, partners, and even competitors?

Social Enterprise: A Social Business operating across time zones or cultures. You have good policy governing social engagement that empowers your teams to engage customers directly. You’re turning the tools you’ve used to engage outwardly with customers inward to foster better internal collaborative practices. The numbers support the increased application and scaling of social in business, particularly at the enterprise end. A McKinsey Global Institute study that looked at applying social across the consumer packaged goods, retail financial services, advanced manufacturing, and professional services sectors estimated social could contribute up to $1.3 trillion in value in those areas. A full two-thirds of that value lay solely within improving communication and collaboration across enterprises, an area which is hugely under-developed with the same report stating that only 3 percent of enterprises are currently fully socially networked. But with over half, 52 percent, of managers confirming the importance of social to their business today and 82 percent agreeing to its importance within the next three years, good preparation and planning for the growth of social business, both inside and outside the firewall, is now top-of-the-to-do-list critical.
(Taken from a HootSuite white paper on social media)

Why SEO may not work for you.

Friday, 04 January 2013 13:49
Search engine optimization, or SEO, has really become a buzz word in the online marketing world. While many of us have known about it for some time, there are many businesses, both big and small, that are just now catching on to it. They hear about SEO and then they do a little research. There is an infinite amount of information available on the topic which can lead a person to get confused and overwhelmed very quickly. Once a business owner decides they need to SEO their site, they dig a little deeper. Since SEO may be something new to them, many times they want to “test” it out which means they provide a small budget but still want big results.

1. Self service SEO. The business calls their web developer or web development company and talks to them about SEO. There are many website development companies who tout SEO as one of their many services, but can hardly deliver. The owner wants to take this opportunity to try out their writing chops; they write a few pieces of content and have the webmaster post Then they will go to directories online and start submitting their site so that they can have the all important links back to their site. This could have a very detrimental effect. Particularly in the past Panda and Penguin world. Now the website has many spammy links to it and is in a bad linking neighborhood. In the past that would work fine for achieving rankings and even today it may work for a time, but sooner or later it is going to catch up to you. Google will take notice and could very well penalize the website severely. For that matter, the website could even be removed from the index.

2. Cheap or unscrupulous SEO providers. After a webmaster or owner has discovered that SEO is a time consuming endeavor, they start looking for
an SEO company that can do the work, provide guidance and measure the success. Since many owners are now suspicious of SEO, they want to limit the amount of money that they put into their SEO. Would you limit the amount of money you spend on your home or brick and mortar storefront and use the cheapest materials even though you aren’t sure if it is safe? Of course not, but many people don’t think of their website as being hazardous to their online business. Put up a nice looking site, make a snappy URL, add some images and people will visit the site and buy your goods and services. That is how it works, right? If there are problems with any SEO work that was done, that could very well be a big NO. You have to make sure that your SEO provider has set realistic expectations and is using the best practices. Promising you a lot of inbound links is not a good sign. While there are SEO companies that can accomplish that goal, would it be the best type of links? Would they be relational to your business model? Will the links be from websites with credibility to the search engines? Perhaps, but many times that is not the case.

3. The site is just too far gone. There have been many times that this is the unfortunate case. A business owner has watched the site drop in the rankings and online sales drop too. They can’t figure out why they are not doing better and they want to solve the problem. So, they go to another SEO company and talk to them. Hopefully, they find one of the many reputable SEO firms who, after some research and analysis, tell the owner the bad news. Sorry, but your last “SEO” firm did more harm then good. At this point the owner gets mad and doesn’t want to believe that any SEO company is any good and that all they want is to take his money, provide a minor boost in rankings and when it all falls apart, they just get to go away. This situation is probably faced by many SEO companies on a weekly basis.

To wrap this up, any SEO consultant worth his or her salt, wants to have successful clients. They want to be able to help a business achieve their goals of higher rankings and more revenue. That means that client will most likely stay with the same SEO firm for quite some time. However, if the SEO isn’t completely above board and “white hat”, then the rankings will probably not last for long and the damage control and recovery could be a very long term prospect. Remember, “you get what you pay for” and there is a reason that saying has been around for a very long time.

Pizza Boxing Day Challenge

Wednesday, 26 December 2012 21:43
So Boxing Day isn’t recognized in the United States, although most English speaking countries do observe it (meaning it’s considered a holiday and workers are given the day off). There isn’t one identified origin of Boxing Day but from my research the most commonly written about theories of origin include giving gifts (and leftovers) to the lower ranked society, leaving metal collection boxes outside churches for the Feast of St. Stephen, filling boxes with money and presents for tradesman and lastly a day to visit family.

Being we are THAT! Company and we like to have fun and a challenge we decided to do a Pizza Boxing Day Challenge and everyone (that was here today) was game.

We order lunch at least once a week for the company. Pizza is our go-to lunch to order. So we called up the local pizza restaurants; Pizza Hut, Papa John’s, Domino’s and Hoss’s Pizza (the only non-chain restaurant) that we usually order from and told them we were doing a challenge. We ordered 3 large pizzas from each and told them we wanted them to be delivered at 12:00pm. During the call to each restaurant we ordered 1 large pepperoni and one large ½ cheese, the other ½ was left up to them and for the third pizza we told them to give us their best choice. A total of 12 pies were ordered from the four restaurants (3 from each) which gave us 96 slices of pizza.

The average bill was about $34.00. We, Ken Knorr, CEO of THAT! Company and I figured an 18% tip was about $6.00. We then agreed the pizza delivered closest to noon would get a $10.00 tip (for delivering closest to the requested time), the pizza delivered first and furthest from noon would get only a $5.00 tip (just because they were just too early). Other tips included $6.00 and $8.00 (delivered second and third respectively). This was done in the hopes no one would show up after 12:00pm because there would have been no way for us to accommodate that happening.

Papa John’s was first to arrive. They delivered 1 – pepperoni, 1 – Five sausage and 1 – ½ cheese & ½ meatball at 11:51 am. The delivery guy received a$5.00 tip


Pizza Hut arrived second and delivered 1 – pepperoni, 1 – super supreme and 1 – ½ cheese & ½ BBQ beef at 11:53 am. The delivery guy received a $6.00 tip. They were the only ones to also deliver branded plates, grated parmesan cheese and red pepper flakes.

Domino’s showed up third as Pizza Hut was leaving. They delivered 1 – pepperoni, 1 – America’s Favorite Feast and 1 – ½ cheese & ½ sausage at 11:54 am. The delivery lady received an $8.00 tip.

Hoss’s walked in right after Domino’s (so they were closest to the specified noon delivery) and they delivered 1 – pepperoni, 1 – deep dish deluxe and 1 – ½ cheese & BBQ chicken at 11:55 am. The delivery lady received a $10.00 tip.

(I appreciate all the delivery people agreeing to let me take a picture of them)

After lunch we sent out a survey asking our participants of today’s challenge to provide their feedback on the pizza they picked to eat for lunch.

Fourteen of the sixteen participants responded to the survey in time to have their input included in this blog. Out of the 96 slices we started with only 32
slices of pizza were left over. As I watched every one pick their pizza choices I noticed Hoss’s Deep Dish Deluxe (DDD) was being attacked (agressively).Needless to say there was nothing left in the pizza box (not even crumbs). Out of the four restaurants Pizza Hut had the most pizza slices left over (5 pepperoni, 5 super supreme and 4 cheese slices to be exact). One person graded their BBQ beef as great while another didn’t like the pepperoni.
Papa John’s and Hoss’s tied in having 3 slices left over. Papa John’s had three cheese slices left over and feedback on taste averaged out as “good.” Hoss’s overall taste was categorized as great although one person commented the “cheese and toppings just slipped off so I was left with sauce and bread.”

More than half of our participants went back for a second serving. A few people went outside of their normal toppings but mostly everyone stayed with what they were comfortable with. Hoss’s is the clear winner on taste and our next pizza order will go to them. This was a fun idea for boxing day. Hope you were able to do something fun while you were at work today.

With the amount of pizza left over – we will still have enough for (a small) lunch tomorrow (first come, first serve).


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