Thursday, 28 April 2011 20:06
If you are a homeowner, would you list your house with a Realtor that wasn’t social media savvy?
If you are a homebuyer, would you rather view the house online first before visiting it in person?
A majority of Realtors have adopted social media practices because more and more homeowners and homebuyers expect to them to offer social media features to try to sell homes. Many consumers are increasingly shopping for a home online first. Photo and video tours are important features for homeowners. About 73 percent of homeowners say they are more likely to list their house with Realtors who offer video tours. More than 83 percent of Realtors are using social media but only 12 percent are offering video tours. If anything, the stats show it’s time for Realtors to get on board and adopt social media strategies to sell houses. Get the scoop on Real Estate social media statistics from the infographic below. Click here for a high resolution version. Would you list your house with a Realtor that wasn’t social media savvy?
Wednesday, 27 April 2011 20:34
YouTube founders Chad Hurley and Steve Chen have purchased the social bookmarking service Delicious from Yahoo for a rumored $5 million.
Are you a Delicious user? What do you think about the recent acquisition?
They will fold the service into a new company called AVOS. The service has promised to preserve user data during the transition as well as add new features. Yahoo is asking Delicious users to agree to let Yahoo! transfer the bookmarks to the new owner before the transition is completed in July.
Prior to the deal, many speculated whether or not Yahoo! would sell the service or let it fade into cyberspace oblivion.
The announcement is good news for Delicious users. AVOS plans to improve bookmark extensions so that they work with Firefox 4.0.
SpringPad reported it had siphoned off more than 2 Million Delicious bookmarks during the period of uncertainty. Google also launched a bookmarking tool so Delicious users could move their bookmarks.
Friday, 22 April 2011 15:27
We came, we saw, we conquered in the name of camaraderie and team building! We picked up our lady friend and decimated the competition in a heated battle for supremacy!
Tuesday, 19 April 2011 20:47
Facebook introduced new safety features this week. However, Facebook didn’t go as far as some would have liked.
Many Internet security and safety advocates have been pushing Facebook to make privacy the default, create a vetting process for app developers and turn HTTPS on automatically.
So how is Facebook beefing up its safety and security and is it enough?
Here are the details:
– Two Factor Authentication: When you turn on this feature, Facebook will ask you to enter a code anytime you try to log onto the site from a new device.
– Improved HTTPS: In January, Facebook added HTTPS support to help prevent roaming WiFi hijackers from stealing data. If you are using an application with out HTTPS, Facebook will now automatically switch you back to HTTPS mode when you are finished with that application.
– Expanded Social Reporting Tools: Bullying and other Terms of Service violations are a problem on social networking websites. The reporting tool allows community members to send a private message to the person who posted the offensive content or report the offense to Facebook. Facebook has expanded this tool, which at first only covered photos and wall posts, to include profiles, pages and groups.
– Family Safety Center redesign: The Safety Center has received a makeover. Facebook’s Safety Center highlights its safety philosophy, community and tools and resources. Resources for Parents, teachers, teens and law enforcement also are highlighted. Facebook wrote on its official blog that it intends to provide a free downloadable guide for teachers who want to use social media in the classroom. Will this new guide prompt the lifting of social networking bans many school districts are instituting?
What do you think about the Facebook safety and security updates? What should Facebook do to make users feel safe and secure?
Friday, 15 April 2011 20:17
What if Google Fiber Optics and Twitter links and hash tags were cereal brands instead of Internet technology and social media company. Mashable illustrates this alternate universe where Facebook, Apple, Google and Twitter have there on cereal brands. With the marketing engine behind these companies, I wouldn’t be surprised to see these concepts hit your grocers shelves.
Click here or on the Google Fiber pic to see the other illustrations.
Wednesday, 13 April 2011 20:56
Could oranges be the future power generation we need to light the night with colorful billboards? Probably not! Because while the smell of sweet and zesty fresh citrus may linger in the air at first, decomposition gives way to a putrid pulp and peel with a smell strong enough to singe nose hairs when inhaled. This idea is headed for failure.
However, it’s a great away to grab the attention of consumers and build brand awarness centered around the science of citrus batteries.
Tropicana built a lighted billboard out of oranges for their French billboard advertising campaign: Energie Naturelle.
Here is the video of the orange billboard construction from the lab to completion.
Tuesday, 12 April 2011 20:13
Click Here for the High Resolution version
Wednesday, 06 April 2011 18:29
A website with a faster load speed could mean more money. Users want instant gratification, and if it takes your site more than 5 seconds to load, a large percentage of users could have already fled your site for the competition’s. Business don’t want this to happen. They don’t want to lose a potential Here is an infographic from Strangeloop.com breaking down load times and the effects load speed can have. Click Here for Hi-Res version
Tuesday, 05 April 2011 19:19
Imitation is often the sincerest form of flattery, or the best way to compete.
Twitter is considering introducing pages for brands just like Facebook, according to social media industry reports.
The initiative is being lead by Twitter CEO Dick Costolo and President of Revenue Adam Bain to give brands their own page on Tiwtter, reported Marketing Magazine.
A brand page could give businesses an opportunity to deliver content to consumers and encourage them to follow.
“Any launch of branded pages would roll out first in the US. Twitter launched its first ads on the platform in the US in April 2010, where its partners include Starbucks, but has yet to offer such opportunities in the UK.” – Marketing Magazine
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