That Blog Page 35


Boosting Cell Phone Battery Life with Nanotube Wiring

Friday, 11 March 2011 21:39
nanotubes
Three bits of nanotube memory. The middle bit is “off,” while the other two are “on.”

There’s nothing more annoying than when you are running your favorite app your smart phone is begging you to feed it. The battery charge on a cellphone, especially smart phones, can last maybe a day if you’re lucky.

The biggest culprit responsible for draining battery life on mobile devices is accessing memory. Whenever you fire up memory intensive applications, it request an instruction exchange, whcih cost electricity.

What if after you charged your phone or laptop, you didn’t have to charge it for at least a month?

Researchers from the University of Illinois say they can boost the battery life of cellphones, laptops and other mobile electronics by a factor of 100 by converting wires inside memory chips into carbon nanotubes. These nanotubes consume a hundred times less power to transmit instructions to run applications.

It’s called “nanotube phase-change memory.”

No word when these memory chips will be sold commercially.


Google users can now block sites from search results

Thursday, 10 March 2011 21:55
Google is taking things a step further to rid search results of unwanted domains.

First they retooled their algorithm to penalize content farms like EHow and Associated Content, and now their giving users the power to block domains from search results.

Google released a new feature in attempt to clean up search results on Thursday, according to the Google Blog.

The feature gives users the ability to block websites they don’t want to see in their search results.
block sites
When Google launched its Chrome extension last month it had this capability, but the search giant is expanding the feature and making it official.

When you block a domain, it will no longer show up in your search results. You have to be logged into your Google account in order to block sites.

You can see the sites you blocked on a new settings page. Users can access this page through the search settings or clicking on the “Manage blocked sites” link that appears when you block a domain. The settings page will display details about the sites you have blocked. You can also block new sites and unblock sites you’ve changed your mind about.

Google may eventually use the data gathered from blocking sites in it’s search rankings.

Google stated on its blog that they “We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

The new feature is rolling out Thursday and Friday on Google.com for English speaking people using Chrome 9+, IE8+ and Firefox 3.5+.


The War Against Spam

Wednesday, 09 March 2011 21:55
Waitress: Well, there’s spam egg sausage and spam,that’s not got much spam in it.

Wife: I don’t want ANY spam!

Man: Why can’t she have egg bacon spam and sausage?

Wife: THAT’S got spam in it!

Sometimes the Internet resembles a Monty Python sketch where Bloody Vikings sing the praises and virtues of potted meat. You try to order something off the search engine menu and you can’t help but get a little spam
Montypython
Content farms, such as EHow.com and Associated Content, are notorious for creating spam. The spam farmers have increasingly come under fire as search engines, such as Google and Bing, battle the growing sophistication of the spammers by retooling their algorithms.

Bing and Google representatives spoke to Mashable recently about the changes to rein in rampant spam.

“We thoroughly investigate every report of deceptive practices and take appropriate action when we uncover genuine abuse. In especially egregious cases, we will remove spammers from our index immediately, so they don’t show up in search results at all. At a minimum, we’ll use the data from each spam report to improve our site ranking and filtering algorithms, which, over time, should increase the quality of our results,” a Google rep told Mashable.

To learn more about “How the Search Engines Are Fighting Spam,” check out the Mashable article.


Skype Pursues Ad Revenue

Monday, 07 March 2011 21:03
skype
Skype users can also connect to landlines and mobile phones for a very low cost.

New advertising will appear in the home page in Skype, according to the company’s blog. Chief marketing officer Doug Bewsher says Skype has already run some test ads via online music service Rdio “in the last month or two.”

In Skype’s prospectus to the SEC, Skype cited advertising as one of its potential sources of revenue. Based on this statement, Fortune concluded that Skype could earn as much $200 million a year from advertising.

Skype By the Numbers

$1.9 billion – the money eBay received when it sold Skype in November 2009.

145 million – the number of average monthly connected users on Skype as of December 31, 2010.

194 Billion – Those number of minutes users users totaled in Skype-to-Skype voice and video connections. That’s 531 million minutes per day.

41.5 – the percentage of minutes dedicated to video calling during Skype-to-Skype connections.

28 Million – the number of Skype users logged on at any given time.

37 – the percentage of users who say they use Skype for business or business related purposes.

32 – the number of languages Skype 5.0 for Windows offers. Skype is used in almost every country around the world.


Display Ad Domination: Social Vs. Search

Friday, 04 March 2011 20:15
Yahoo! dominated display ad revenues in 2009 and 2010.

However, Google and Facebook have been chipping away at Yahoo!’s market share in the display ad realm.

Look for Facebook to take the largest share of U.S. display ad revenue in 2011, according to estimates from eMarketer. Facebook is expected to see 80.9 percent growth in display ad revenue. That’s $2.19 billion this year, pulling in 21.6 percent of all U.S. display ad dollars.

display ad revenue

Google is expected to surpass Yahoo! in display ad revenue share in 2012.

Google will see modest gains from 9.6 percent in 2010 to 12.6 percent in 2011, while Yahoo! will experience minimal gains in 2011 (16.4 percent) followed by a small loss in 2012 (16.3 percent).

“Yahoo!’s US display ad revenues will increase by double digits each year from 2010 through 2012. Despite that, not only will Facebook’s display revenues surpass Yahoo!’s this year, Google’s revenues will exceed Yahoo!’s next year,” said David Hallerman, principal analyst at eMarketer. “What that leapfrogging trend confirms is the strong demand among brand marketers for online display ad placements.”

Google’s revenues are expected to fall because of competition from Bing. However, a solid competitor to give Facebook a fight remains to be seen.


Sites Lose Big After Google Changes Algorithm

Wednesday, 02 March 2011 20:58
There was bound to be some big losers after Google revamped its Algorithm to stop low-quality content from infiltrating it’s top search results.

Content Farms, such as eHow.com and Associated Content, were tapped to be some losers in this sweeping change to search engine rankings. While it appears that Demand Studios’ eHow.com has so far emerged unscathed, sites like Associated Content, wisegeek.com, ezinearticles.com, suite101.com and hubpages.com seem to have taken the biggest hit because of Google’s tinkering.

Sistrix analyzed more than 1 million keywords before and after Google changed its algorithm to create a ranking of the biggest losers. Sites were ranked according to a Visibility Index score which took keyword positions lost, specific ranking position and estimated clickthrough rate into account.

Below is a chart listing the domains that lost the most visibility due to the algorithm change.
visibility chart


Skinvertisements: advertising on the go

Tuesday, 01 March 2011 17:18
Ad Ageny DDB Auckland may be on to something.

Literally!

Park benches with installed word blocks press logos and slogans into people’s skin when they sit down so that when they get up to walk way the back of the thigh becomes a mobile billboard. It’s cheap, it’s not permanent and it’s not a bad idea.
adsonthego
However, it really only works on women, and, ahem, unfortunately men, wearing short shorts.

The advertisement “Short shorts on sale Superette” used to launch this method of mobile advertising kind of misses the target.

Who buys “Short Shorts?” Chicks! That’s who. Oh, and dudes who are still living in the 1980s, or whenever it was that guys wearing short shorts was popular. Bleh! Not cool guys!

And women don’t normally look at another woman’s legs. Or maybe they do. It’s just like a woman. Always comparing and looking for flaws – cellulite, veriscose viens and nasty butt boils. But I’m just a guy. What do I know. I do know that sex sells beer.

So, Where are the beer companies on this one? Budweiser should be chomping at the bit to plant its hooves on the back of some thighs. And where are those Brilliant Guinness Chaps? Come on guys! Having a bit of a lackluster day are we?

Men love beer, they also love to look at women in short shorts.

So it makes sense that this is a perfect mobile advertising platform for companies selling suds.

It’s either the best idea or the worst idea. What do you thinking about skin impression mobile advertising?


The Death of Third-Party Ad Networks

Monday, 28 February 2011 20:38
Publishers are creating private ad exchanges, taking control of user data and cutting out third-party ad networks, according to a recent New York Times article.

CBS Interactive and Forbes.com “have created their own ad exchanges to directly sell the lower-priced ads called remnants that typically run at the bottom of their web pages or on secondary pages,” according to the Times article.

NBC Universal, Weather.com and Turner Broadcasting Systems have launched similar private ad exchanges.
nbc
This is giving publishers more control over consumer data.

Third-party ad networks often use snippets of code called cookies to track users. They then sell the data to other parties. Sometimes those parties can be a publisher’s direct competitor.

Data collected includes what browser the person is using, the IP address and location of the user, the number of sites the user has visited and the current site the user is viewing.

This data can help advertisers strategically place ads in front of specific users. It’s similar to how Facebook places its ads. Facebook places ads in front of users based on the brand “Pages” they “like.”

This strategy can reduce the risk of placing an ad for products and services users don’t want or need. For example, it would be a waste of time and money for an advertiser to target an ad for diapers to a single male with no kids.

“Real time bidding” allows advertisers to bid on specific users at specific times.

NBC created the Universal Audience Platform. Weather.com created Category 5 and often sells ad space to Sprint, Chevrolet, Hewlett Packard and Microsoft

“I think the days of being reliant on third-party companies are numbered,” said Jason Kelly, the chief media officer for Admeld, a technology company that helps publishers manage their online advertising,in the Times article “Agencies are investing in technology. Publishers are now investing in technology. Publishers are looking to own the relationship with their clients.”


Google Retools Algorithm

Friday, 25 February 2011 20:11
Google launched a major change to its search algorithm to weed out sites with bad content from its rankings, the Internet Giant announced on Thursday.
google_logo_small
The changes will have noticeable impacts, affecting 11.8 percent of the search queries.

“This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not useful” wrote Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer, in a Google blog post ”It will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Most of the 500 changes Google makes to its Algorithm every year are so subtle very few people notice.

Some users have criticized Google for allowing articles that aren’t useful to appear prominently in the search results.

The company didn’t say, but the changes appear to be directed at content farms – sites like eHow and Answerbag. Those sites generate articles based on popular search queries so they rise in the rankings and tempt users to click.

The end result is a better user experience.


Wireless Power lights Boxes

Thursday, 24 February 2011 20:57
The price of cereal is going to skyrocket. I can feel it.

Introducing smart packaging. Intelligent wireless power coursing through product packaging will allow timely inventory tracking and ordering. Low-cost printed coils and smart packaging designs are sources of power and data and packaging can light up to highlight product features and benefits. ecoupled, the creator of the packaging material, says the technology offers flexible, low cost applications that are safe and efficient.


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