That Blog Page 37

Super Bowl advertising tops $1.6 billion over last ten years

Thursday, 03 February 2011 21:39
It’s not what happens on the gridiron during the Super Bowl that matters to most viewers. It’s often the few minutes in between time outs, plays and the transfer of possession that’s most important.

From the time the pre-game kickoff starts to the hoisting of the Lombardi trophy by the triumphant team, many viewers who never tuned in to a single NFL game this season will suffer through one night of football to watch the advertisements on television.

Super Bowl 2011 between the Green Bay Packers and Pittsburgh Steelers will be no exception. The ad spend this year is expected to break last year’s record.
Last year, the 48 minutes of advertising during the Super Bowl cost advertisers $219 million, according to Nielsen. That would position the 2010 Super Bowl advertising blitz (if it were a movie) between “Pirates of the Caribbean: Dead Man’s Chest” and “X-Men: The Last Stand” at number 8 on the list of most expensive films ever made.

Over the past 10 years (from 2001 to 2010), Super Bowl advertising spending reached $1.62 billion according to Kantar Media.

“Kantar Media has mined its extensive database to report on the past 10 years of Super Bowl advertising. From 2001 through 2010, the Super Bowl game has accounted for 425 minutes – over seven full hours – of commercial time representing more than 850 announcements and $1.62 billion of network advertising sales”

The average cost of a 30-second ad during the 2010 Super Bowl was $3.3 million, according to Kantar.

Over the past six years (2005-2010) cuddly, funny and sexy were the most effective ads, according to Neilsen. Think about the Budweiser donkey, E-trade Baby, Betty White and Abe Vigoda tackled and Danica Patrick.

Nielsen’s Q3 2010 Consumer Confidence Survey, gauging consumer activity in the past 12 months asked 500 consumers which products they bought after seeing a television advertisement. The survey could provide some insight into which ads will resonate with viewers this year. Some categories were able to persuade more consumers than others. Beverages, health and beauty and food topped the list.

Google Street View Goes to the Museum

Tuesday, 01 February 2011 20:44
Google is bringing the world’s most treasured masterpieces to art lover’s computers via the “Google Art Project” using technology developed for the “Google Street View” project.

Users can explore 17 of the world’s most acclaimed art museums, such as The Metropolitan Museum of Art and MoMA in New York, The State Hermitage Museum in St. Petersburg, Tate Britain & The National Gallery in London, Museo Reina Sofia in Madrid, the Uffizi Gallery in Florence and Van Gogh Museum in Amsterdam. Users can view more than 1,000 paintings and sculptures created by more than 400 artists.

Explore each museum’s hallways, inspect paintings for the artist’s techniques and collect your favorite paintings.
Look at selected artworks in stunning detail. Each museum selected one artwork for Google to photography using high resolutions technology. Each image contains about 7 million pixels (that’s about 1,000 times more detailed than the average digital camera.) With a detailed microscopic view, you can see the brush strokes that made Van Gogh famous.

There are more than 385 rooms to explore in Google Art Project. The museum tour is a lot like a tour of city streets in Google Street View. A clickable annotation feature lets users read more about an artwork or watch YouTube Videos.
During your tour you may discover some works of art you want to revisit. Rather than search the museum for the paintings and sculptures you love, create your own virtual museum collection using the “Create an Artwork Collection” feature.

Facebook Fan Page Breakdown

Monday, 31 January 2011 21:49
fanpage breakdown

top fan pages

State of the Internet

Thursday, 27 January 2011 21:57
How many emails did Internet users send in 2010? How many websites exist? How many photos and videos were viewed. Get the skinny on the statistics in the this informational graphic created by Focus.
state of the internet small
Click here for the graphic in all it’s glory.

Social Gaming revenues predicted to exceed $1 billion in 2011

Wednesday, 26 January 2011 18:50
Raising crops and knocking off mobsters became a popular pastime for many people online in 2010.

Many people couldn’t resist social gaming apps on Facebook and social networking sites, such as Farmville and Mafia Wars.
social gaming
The rising popularity in social gaming is opening opportunities for marketers as venue for branded virtual goods, offers, ads and campaigns that combine digital and real-world items.

Consolidation in the social gaming world, through mergers and capital investment, indicate future growth.

eMarketer is forecasting social gaming revenues will exceed $1 billion this year.

In 2010 more than 53 million Internet users, or 24 percent of the online audience, spent time playing social games at least once a month, according to the report.

That gaming audience is expected bloom, growing by 29.5 percent, to more than 68.7 million by 2012. Revenues from social gaming

“That is a spectacular number considering that this form of gaming took off in earnest less than two years ago,” Paul Verna, eMarketer senior analysts and author of the new report, “Social Gaming: Marketers Make Their Move.” “Next year’s growth will be modest compared with the meteoric rise of this form of gaming in its first two years, but the projected increase will be healthy enough to sustain multiple opportunities for developers, publishers, investors and marketers.”

Chrome Gains Ground

Friday, 21 January 2011 18:23
The fight for web browser supremacy is on! In 2009, Internet browsing heavy weight Internet explorer fell hard as a majority of its users flocked to FireFox, which offers fewer bugs and crashes. Google Chrome, an up and coming browser touting its “Float like a butterfly, sting like a bee” speed, outpaced Safari and Opera in the 2008 browser wars.
Chrome has steadily gained market share over the last few years, chipping away at gains FireFox made in 2009 against Internet Explorer. According to browser statistics released by, as of December 2010, IE weighed in at a dismal 27.5 percent user rating, while FireFox showed little volatility, although down from 45.5 percent, with a 43.5 percent user rating. Google Chrome is slowly proving to be a formidable opponent. The shear magnitude of users dumping IE for Chrome, shows users are fed up with the bugs that plague the old browser or just want something faster and newer. Many IE users have fled to Chrome, while many FireFox users seem, relatively, content with their browser of choice.

Browser Statistics

Dec 2010






620 million reasons to advertise on Facebook

Monday, 10 January 2011 19:56
In October 2010, Facebook attracted more than 620 million unique visitors, according to ComScore. Thats six times the number of users who visited MySpace and Twitter combined.

And that’s 620 million reasons why companies should be advertising on Facebook.

There’s a reason why Wall Street investment firm Goldenman Sachs is pumping more than $450 million into Facebook CEO Mark Zuckerberg’s social networking behemoth – access to a database of consumer preferences geared toward generating a continuous flow of ad revenue.

Never before in the history of marketing have consumers been more willing to divulge their personal preferences regarding a product than on Facebook. And it’s all thanks, in larger part, to one little four letter word.

Like Coke. Like Pepsi. Like Reebok. Like Nike. Like Gucci. Like Dolce & Gabbana. Oh, that irresistible word that beckons users to click on it and share with the world – and marketers – the comments and products they “Like.”

The information users post – from comments to photos – also is being used by Facebook for marketing purposes.

One of the problems with marketing and advertising for most of the 20th century is that marketers couldn’t really tell which half of their advertising was working. Savvy marketers of the past used surveys, focus groups and studies to drive their marketing plans.

Today, marketing plans are driven by statistical data generated by analytic code and software.

It’s a win, win for both marketers and consumers.

With more data at their finger tips, markerters are eliminating waste and streamlining their advertising budgets using targeting tools. With these tools, they can advertise and market to consumers who care about their products and services. Conversely, consumers aren’t bombarded by ads for products they don’t use and, instead, receive ads for products they find valuable.

Facebook’s self-service tool is making it possible for marketers to reach as little as 10 and as many as a million people with specific marketing and advertising campaigns.

In August 2010, eMarketer estimated Facebook’s targeting tool generate about half, or $1.3 billion, of the social network’s ad revenue.

It’s been rumored that Facebook is laying the ground work for a web-wide ad network. In the future, with a bit of code websites may enable users to log in using Facebook, mounting a challenge to Google.
facebook ads
Companies are using data collected from users by Facebook to advertise in the column on the right side
of the page.

THAT! Company Receives 2011 Florida Companies to Watch Award

Thursday, 06 January 2011 20:29

LEESBURG, Fla. – January 6, 2011 – THAT! Company has been recognized as a recipient of the 2011 Florida Companies to Watch award, an honor presented by GrowFL, the Florida Economic Gardening Institute at the University of Central Florida and ACG Florida in Association with the Edward Lowe Foundation. ctw-logo

Fifty companies from across the state of Florida will receive their awards at an awards gala on Thursday, February 17 at the Rosen Shingle Creek Resort in Orlando, Florida. Florida Companies to Watch is an awards program that celebrates privately held second-stage companies headquartered in the state. To be eligible, applicants must employ between 6 and 99 full-time equivalent employees and have between $750,000 and $50 million in annual revenue or working capital in place. Awardees are selected for demonstrating the intent and capacity to grow based on employee or sales growth, exceptional entrepreneurial leadership, sustainable competitive advantage or other notable strengths.

Florida Companies to Watch is unique because of its focus on second-stage companies and the wide-ranging industries they represent. The impact of these companies on Florida’s economy is immense, and this year’s honorees are examples of such companies in the state. During 2006-2008, Florida’s resident companies averaged more than 111,000 second-stage establishments according to, an online resource of the Edward Lowe Foundation. Those second-stage companies employed more than two million workers. Looking at the contributions of these companies, only 6 percent of Florida’s resident establishments were in the second-stage category, however, they generated more than 31 percent of net new jobs in the state.

For more information: and

About That Company
THAT! Company offers global marketing solutions by combining an advertising agency with the world’s leading and number one ranked SEO Company in Google, Yahoo! and Bing; the nation’s leading PPC Management firm; digital media; and measurable analytics. Buildtelligence Web Solutions, LLC is the parent company of THAT! Company. Since 2007, Buildtelligence has recruited a team of analytical experts from the information technology, advertising and media industries to form THAT! Company. The company’s brands include,,, and

Reaching top executives with video

Tuesday, 04 January 2011 21:23

Have marketing efforts to reach the top executive of the company whose business you want been unsuccessful?

If you haven’t already tried you might want to try video.

A majority of business people are watching more videos online than they did last year, according to a survey in October 2010 by Forbes Insights. Most of those videos are being watched on business-related websites.

online video1

Nearly 60 percent of the survey’s respondents said watching video was preferable to reading text on the same web page, and 22 percent said they liked reviewing information by watching videos instead of reading text.

The survey shows executives are doing more than just watching videos. About two-thirds visit vendor websites after watching the video and more than half search for information. This is especially prevalent among young executives who are more likely to embrace online advertising and marketing.

online video

Goldman Invests in Facebook

Monday, 03 January 2011 21:06

Looks like one of Wall Street’s largest investment banking firms Likes Facebook.

“Facebook,the popular social networking site, has raised $500 million from Goldman Sachs and a Russion investor in a deal that values the company at $50 billion,” according to a The New York Times report. facebook1

That’s a lot of dough.

It puts CEO Mark Zuckerberg, Time Magazine’s 2010 Man of the Year, at the helm of a company worth more than eBay, Yahoo and Time Warner.

The infusion of investment capital would give Facebook the ability to attract valuable industry workers, develop new products and acquire Internet start-ups without going public.

Some have speculated whether Facebook is posturing for public offering in 2012.

However, at an industry conference in November, on the topic Zuckerberg said “Don’t hold your breath”

Goldman Sachs has “reached out to its wealthy private clients, offering them a chance to invest in Facebook,” The New York Times reported.

The deal with Goldman, for now, would allow Facebook to skirt Security Exchange Commission rules, which require any company with more than 499 investors to disclose their financial results to the public.

The SEC is currently investigating companies like Facebook, Twitter, the gaming site Zynga and LinkedIn to see whether or not they are “improperly using the private market to get around public disclosure requirements” According to the New York Times.

Analyst say Facebook is profitable and estimates annual revenue estimates,mostly through advertising, at $2 billion,” the New York Times Reported.

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