That Blog Page 43

‘Tis the season to advertise

Wednesday, 04 August 2010 19:46

It’s that time of the year again. Our children are returning to their studies. The 2010 Major League Baseball season is coming to an end and ceding its national pastime status to college and professional football. Labor Day, Halloween, Thanksgiving, Christmas and New bellsYear’s Day, believe it or not, are right around the corner.

If you haven’t already started thinking about your holiday advertising campaign, now is the time to make those plans. Marketers tend to start planning in August to gear up for a mid-October advertising blitz.

The day after Thanksgiving, dubbed “Black Friday,” is the biggest shopping day of the year when consumers across the nation clamor to department stores to purchase the latest in everything from electronics to apparel to toys. For online stores, the following Monday after Thanksgiving, known as Cyber Monday, will see a huge surge of online shoppers scouting for the best web deals.

Why should you advertise during the holidays?

Despite the economic recession, many consumers view the holidays as time for family tradition. No doubt many consumers have been saving their pennies all year long just so they could provide a traditional Thanksgiving, Christmas and New Years holiday. Consumers will be in the gift giving mood, so all of your advertising efforts – traditional and digital – must be in place before the holidays to compete in the marketplace. hat

Whether it’s direct mail, television, radio, print or the Internet, it’s time to start thinking about your media buys, radio spots, brochures and online ads. So, don’t procrastinate putting off tomorrow what can be done today. Make sure to order your brochures and flyers well ahead of the holidays and reserve advertising space with media companies to ensure you hit the target audience you want. Many publications plan their holiday editions well in advance and keywords become more competitive as the holidays approach. Find out now when deadlines publications have for holiday advertising. Giving yourself plenty of time to craft a message and promotion will ensure your advertising campaign is effective and will hit the turkeyconsumer nerve.

In the Fall during the run up to the holidays, search engine marketing efforts become more competitive. Business that normally don’t advertise throughout the year, begin to do so before the holiday season. For many online businesses, the success of the holiday season is critical. Online sales during the holidays account for a majority of an ecommerce website’s annual sales.

If your not advertising during the holidays, don’t think that your competition isn’t. Because they most likely are.

Social media use continues to rise

Monday, 02 August 2010 20:56

People spent more time online in June using social networking websites than playing games, checking email or using web portals, according to Neilsen Internet research.facebook1

The latest numbers from Neilsen show Internet users spent 23 percent of their time using social networking websites, such at Twitter, Facebook and linkedIn.

That’s a seven percentage point increase compared to June of Last year.

Online gaming came in second with a significant jump, accounting for 10 percent of user’s time online. However, many online games, such as Farmville, are linked to social networking sites.

Surprisingly, less people are spending time sending emails online. Email accounted for 8.3 percent of user’s time.

Web portals, such as and only accounted for 4.4 percent of user’s time spent online.

Other categories, such as shopping online and random searches went unchanged; however, watching videos online rose from 3.5 percent to 3.9 percent from June 2009 to June 2010.

The numbers show people are spending more time on social playing games and communicating with friends using social networking websites.

Try to do this with Duct Tape

Friday, 30 July 2010 20:58

Behold the power of packing tape.

Spider man’s got nothing on this colossal spider web. This packing tape web is capable of supporting a large tree house.


More than 117,000 feet and 100 pounds of packing tape was used to build the giant spider web inside the Odeon, a former stock exchange building in Vienna.

Click here to see a time lapse video of the installation.

“Packing tape has gotten MacGyver out of many a jam, but he never managed to make an entire home out of the stuff. So he could probably learn something from Viennese/Croatian design collective For Use/Numen. The team uses nothing but packing tape to create huge, self-supporting cocoons that visitors could climb inside and explore.” Excerpt from



spider web2

More Online scams infiltrate Facebook.

Wednesday, 28 July 2010 20:12

A message claiming to show a “shocking video” of a teacher beating the snot out of a student is spreading virally on Facebook. When users click on this link in a friends status update, which reads: “I am shocked!!! I’m NEVER texting AGAIN since I found this out. Video here: – Worldwide scandal!” they will be taken to page asking them to allow the application. The user is then prompted to fill out surveys – designed to steal your personal information – before you can watch the video.

The standard advice is to never click on a suspicious link and don’t give out your personal information. If you’ve been sucker punched by one of these rouge Facebook applications, watch the video below explaining how to remove the app(s).

Geolocation apps growing too slow for most marketers

Tuesday, 27 July 2010 20:56

A study conducted by Forrester Research found that only 4 percent of U.S. Adults online have ever used location-based mobile apps, such as Foursquare, Gowalla and Loopt.

Forrester claims the study calls into question, at this time, the value of these location-based social media apps to a majority of marketers. Mostly men are using these apps. Almost 80 percent of location based services are used by males,and most of them are between the ages of 19 and 35, according to the study.

Forrester recommends that gaming, consumer electronics and sportwear marketers test these apps. Male-oriented brands should test the waters first while other marketers wait to see if the these apps open up to larger audiences.

Today, Foursquare has more than 2 million users, Loopt 4 million and MyTown 2.5 million.


How much are you willing to pay to use Twitter?

Monday, 26 July 2010 20:54

While Internet users have flocked to micro-blogging websites, such as Twitter, no one is willing to pay for services they now receive for free, according to findings in the University of California Annenberg School for Communication & Journalism’s 2010 Digital Future Study.twitter_small

Almost half – 49 percent – of Internet users say they use sites like Twitter. But when they were asked if they would be willing to pay to use Twitter, 100 percent said no.

“Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free,” said Jeffery I. Cole, director of the Center for the Digital Future at USC’s Annenberg School For Communication & Journalism, in the study. “Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users. Online providers face major challenges to get customers to pay for services they now receive for free.”

The unwillingness of Internet users to pay for content, could make it difficult for micro-blogging start-ups with very little capital kick-start there operations.

According to the study 70 percent of Internet users find Web advertising “annoying” and half never click on ads.

However, 55 percent of users said they would rather see Web Advertising than pay for content.

“Internet users can obtain content in three ways: they can steal it, or pay for it or accept advertising on the Web pages they view,” Cole said. “Users express strong negative views about online advertising, but they still prefer seeing ads as an alternative to paying for content. Consumers really want free content without advertising, but ultimately they understand that content has to be paid for – one way or another.”

The 2010 Digital Future Project is in its 10th year and explores more than 180 issues related to the digital world.

Facebook Fails

Friday, 23 July 2010 21:16

For your enjoyment, here are a few facebook fails in commemoration of the social networking site’s 500 million member milestone. These are fairly mild compared to a lot of fails out there, but not appropriate for this blog. Let these be lesson in what not to say in your status updates. Have a great weekend!

facebook fail1

facebook fail2

More Facebook Fails after the jump.

facebook fail4

facebook fail5

facebook fail6

facebook fail7

facebook fail3

Facebook Reaches 500 million

Thursday, 22 July 2010 21:01

Facebook reached the 500 million member mark Wednesday. The social networking giant is celebrating the milestone wtih the launch of Facebook Stories. ABC World News anchor Diane Sawyer interveiwed Facebook CEO Mark Zuckerburg to commemorate the milestone.

The team at, a website that delivers up-to-date data and statistics about Facebook, designed an infographic for Mashable breaking down Facebook members by their demographics. Click the link for the entire infographic.


Facebook by the numbers

67 million – members playing farmville.

59 million – members with an iPhone

27 million – members playing Texas HoldEm Poker

18 million – members playing Mafia Wars

16 million – members who support a Cause

7 million – members who have linked their Facebook and Twitter accounts

5.8 million – members who like “The Hangover”

5.7 million – members who like “Twilight”

4.4 million – members who like Lady Gaga

3.7 million – members who like The Family Guy

3.6 million – Members who like Michael Jackson

Half way to a Billion

Monday, 19 July 2010 19:35

Facebook announces its social networking site is expected to reach the 500-million users mark sometime this week.

The social networking giant plans to celebrate the milestone by sharing Facebook stories provided by users.

“In the past, it’s been all about the numbers and milestones, and we realized we had never taken the opportunity to celebrate users,” said Facebook’s marketing director Randi Zuckerberg told All Things Digital’s BoomTown blog last week. Randi Zuckerberg is the sister of CEO and co-founder Mark Zuckerberg.

Users can share their stories by submitting them to a page Facebook setup.


Facebook debuted in 2004 at Harvard University. The social networking site spread among college and university campuses across the country. The site had 1 million users in its first ten months. Last February, Facebook had more than 400 million users.

It’s a staggering number when you put it in perspective. There are more than 6.69 billion people in world, according to the World Bank. If Facebook reaches 500 million users this week, that’s almost one-twelfth of the world’s population.

This figure should give us pause. Although Facebook tauts the milestone as 500 million users, it’s probably more like 500 million accounts. Just like one person could have several emails, one person could have several Facebook accounts.

Consumers and brands join forces to benefit the social good.

Wednesday, 14 July 2010 21:08

Bolder is a new website that brings businesses and people together and inspires them to take action that will affect social change. The website was featured on the Mashable Blog.

This is how the site works. Participating businesses challenge people to do something good. For example, the challenge could encourage consumers to buy local or reuse their old shopping bags.

Individuals can login at via Facebook Connect to complete challanges in return for a reward. The reward could be a discount on the company’s products and services. The collobration between brand and consumer serves two purposes. Not only does the partnership serve a public relations push for the brand but it also achieves certain marketing goals, such establishing a brand identity. The idea is to help boost sales for the business while at the same time benefiting society.

Bolder post one challenge each week. Here are few past challenges

Challenge: Whole Foods Market Palo Alto issued the challenge to eat a piece of fruit. Reward: 1lb of Organic Fuji Apples.

Challenge: TIMBUK2 issued the challenge make a car trip a bike trip. Reward: $20 off a custom bag, handmade in SF.


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