Thursday, 11 November 2010 20:37
The number of Fortune 500 companies with active Twitter accounts almost doubled in 2010, giving the mini-blogging social networking website some serious blue-chips cred.
Three out of five Fortune 500 companies, or 60 percent, have an active Twitter account, compared with just 35 percent in 2009, According to a report from the Center for Market Research at the University of Massachusetts Dartmouth.
Twitter has even surpassed the social networking giant Facebook, which has only managed to sign up 56 percent of the Fortune 500 with a Facebook page.
In 2009, 40 percent of the companies with a Twitter account were in the top 100. That number has fallen to 25 percent in 2010 as companies that don’t quite make it into the top 100 made up a larger percentage of Twitter users.
The industries in the Fortune 500 flocking to Twitter are specialty retail; food, drug and CPG; and insurance. The are also the top three companies to have a Facebook page, according to emarketer.com
“These large and leading companies drive the American economy and to a large extent the world economy,” stated the report. “Their willingness to interact more transparently via these new technologies with their stakeholders is clear. It will be interesting to watch as they expand their adoption of social media tools and connect with their constituents in dramatically new ways.