Written by That Company 's CEO Ken Knorr-  I was part of a Vistage Social Media in the Workplace panel a few months ago. CEO's from various industries through out Florida sat down to write out their social media questions. In 10 minutes there were already 99 questions listed! Everyone wants to know what Social Media has to offer their business and many are confused at the potential. With the release of Google Plus and their skyrocket growth it's no wonder they have so many questions. From there they were asked to narrow down their questions to a list of 10 questions by voting on the questions they thought were the most important. The need for information is so great the best they could do was limit themselves to 11 questions. CEO's are dying to know everything they can about social media. Four out of eleven questions asked questions regarding measuring Return on Investment (ROI). Let me address the main concern. You can most definitely measure the ROI of your Social Media Marketing Campaign. Over the next few weeks our blog posts will be dedicated to answering the top social media questions CEO's have. If you have a similar question make sure you don't miss the answer! You can sign up for an email subscription of our blog, like us on Facebook, or follow us on Twitter. We'll be posting not only our opinions but also links to other articles that revolve around the question of the week. We will start with question 11 and work our way up. Feel free to discuss your opinions with us as well.

 

 

The Top Social Media Questions CEO's Have:

 

The first four questions were about ROI just asked in different ways.

1. 1. How do you measure ROI with social media? (Answered as of 12/8/11)

2. 2. How do you determine ROI? (ROI question worded differently)

3. 3. How do you measure social media results? (ROI question worded differently)

4. 4. What are the measurable business benefits of social media? (ROI question worded differently)

    

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5. 5. Should I Block Social Media Access? (answered as of 11/22/11)

6. 6. Does social media work for B2B? (Answered as of 11/21/11)

7. 7. What's the best way to advertise online for social media – do you use Google PPC or Facebook Ads or both? (Answered as of 11/7/11)

8. 8. Can you use social media as a basis for termination (Answered as of 10/31/11)

9. 9. How do you monitor what is said about your company? (Answered as of 9/15/11)

10. 10. What are the best social media sites to use for my business? (Answered as of 9/2/11)

11. 11. How do we access potential customers on social media? (Answered as of 8/16/11)