The Top Questions to ask an SEO Company


Tuesday, 12 June 2012 06:51
Whitehatseo

3 Expert Opinions – Search Engine Journal, Google, and SEOMoz tell you what you should ask an SEO Company before hiring them.

Important Questions To Ask Before Hiring An SEO | Search Engine Journal

  • Tell me about your expertise with SEO.
  • Tell me about 3 SEO projects that you’re most proud of and why you’re proud of them.
  • What’s your #1 rule with SEO?
  • Tell me about your biggest failure with SEO and what you learned from it.
  • What are your go to SEO tools?
  • How do you carry out competitive analysis of keywords/SERPs as part of the keyword research process?
  • Let’s say you’ve done 6 months of SEO for a site and there haven’t been any improvements, how would you diagnose the problem?
  • Have you ever outsourced SEO work? Give me one example.
  • What are effective metrics for tracking return on investment from SEO?
  • Search Engine Optimization (SEO) – Google Webmaster Tools
    Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
  • Ten Question Litmus Test for Professional SEOs | SEOmoz

    • Which is more likely to have a positive impact on a page’s search engine rankings and why – 10 links from 1 website or 1 link each from 10 different websites?
    • Explain the difference between the following items and how the search engines treat them – 301 response code, 302 response code, canonical URL tag and meta refresh.
    • How can the meta robots tag impact how search engines crawl, index and display content on a web page?
    • Who are the top 2 search engines (as ranked by share of queries) in the following countries – the United States, United Kingdom, Russia and China?
    • Name at least 3 elements critical to ranking well in Google Local/Maps/Places search.
    • What aspects of social media marketing have a positive impact on search engine rankings (apart from the value of direct links from the social sites)?
    • List 5 tags/locations on a page where employing a target keyword can have a positive effect on search engine rankings.
    • Describe the distribution of search query demand and what is meant by the “fat head” and “long tail.”
    • Name 6 tools/sources that will display a list of external URLs that link to a webpage.
    • What are some ways to positively influence the ratio of pages a search engine will crawl and index on a website?
    • BONUS! Describe the concept of topic modeling and how modern search engines might use it to improve the quality of their results.

    Answers to the SEO Professional’s Litmus Test | SEOmoz
    In the answers, you’ll also see citations to sources for the answers.