3 surprising Social Media Statistics that could make you rethink Social Media

Thursday, 24 April 2014 22:50
If you’re the person in charge of managing social media for your business, here are some things you may like to know about. These are some very surprising social media statistics from the past 2 years. Here are 3 of them that I would like to share with you that may cause you to change your approach when it comes to Social Media.

1.) Did you know that YouTube reach more people in the age range 18-34 than any cable network in existence? Most people have always believed that tv networks were the best way to get to people in that age range but the truth is that they would have much better luck using YouTube to approach people in that age range. Now that being said that doesn’t mean that making one video is going to reach more in that age range than a TV network could but if you build the YouTube Platform with such a wide user base most certainly makes a lot of sense.

2.) Believe it or not LinkedIn is growing at a rate of two people per second! LinkedIn, known as the social network for professionals, is constantly growing bigger and bigger every second.This growth varies from groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry. In my opinion I think LinkedIn is definitely worth being payed attention to. This is a place where I think it is safe to say it is great to concentrate on new users.

3.) Today 93% of Marketers use Social Media in some way for their business which means that only 7% of businesses say that they do not use Social Media. That means there are lots of people out there getting involved and managing some sort of a social media strategy. It’s becoming more and more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Written By: Matt Enix – M.A.D