Thursday, 24 June 2010 20:49
A perfect example of a mixed media marketing campiagn. This 6-day ad campaign for Bosch Fridges reached approximately 75,000 people and resulted in a 236% increase in web traffic. Check out the video on how they executed the campaign. However, I’m skeptical on how well a Bosch Fridge can keep stoneage dinosaur meat fresh for so long. Doesn’t Truth in Advertising mean anthing anymore?