The Critical Role of Brand Statements

Thursday, 02 May 2013 18:49
Branding statements communicate the essence of, well, your brand. It reflects what your brand stands for and its reputation. It reflects what you want to be known for.It should communicate positive distinctions, characteristics, and, if applicable, achievements. It should also be a measure of differentiation.

brand statements
Some inclusions to consider regarding Brand Statement:
Your specialty — who are you?
Your service — what you do?
Your audience — who you do it for?
Your best characteristic — what you’re known for?
What are you trying to communicate with your brand?
What are you trying to overcome with your brand?

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