I’m advertising, but it’s not working – help!

Friday, 24 May 2013 14:07
How many of your advertising dollars are being wasted? Do you really know?

The way to know is to track the performance of every dollar you spend so that you can make informed decisions about where and how to spend your advertising budget. Whether your advertising is a website, a billboard, magazines, or any other source, you should be able to examine how much money your are spending on each, and tie it back to revenue received from that source. If you can’t do that, then you are surely losing money to some degree because of it.

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