Virtual Farm advertises in Real World

Monday, 24 May 2010 20:31

The last thing you want to think about while quenching you thirst with a delicious cherry-flavored 7-11 Slurpee is whether or not you forgot to reap your FarmVille Beets. farmville_slurpee1


7-11 announced it will soon offer FarmVille branded products that will unlock special 7-11-branded items in the popular Facebook game. Count game-maker Zynga’s Mafia Wars and YoVille in the mix too. Everyone knows the mob always gets a cut of the action – “It’s an offer you can’t refuse.”


The thought is enough to give you a virtual brain freeze.


More than 7,000 stores will offer 30 branded items, such as Slurpees and ice cream. When you buy a promotional product, you will have to play the game to receive the 7-11 item.


This is the first retail partnership for Zynga, Mashable reported. The deal to offer branded 7-11 items evolved from a limited program in which Zynga sold FarmVille, Mafia Wars and YoVille game cards at 12,800 participating 7-11 stores.