THAT! Company was recognized as one of the largest advertising agencies in Central Florida by the Orlando Business Journal.

A food pantry, a group helping earthquake victims in Haiti, and a juvenile outreach program are just a few organizations that have benefited from the free website design services THAT! Company offers nonprofits.

For its efforts in assisting community nonprofits, THAT! Company was awarded a 2010 Communitas Award for graphic design and website creation for nonprofit organizations in December from the Association of Marketing and Communication Professionals

Communitas Awards recognize exceptional businesses, organizations and individuals who devote their resources to benefit the community. Communitas is a Latin word meaning people coming together for the good of the community.

THAT! Company CEO Ken Knorr could not agree more with the spirit and the mission of the Communitas program to encourage businesses and individuals to give something back to the community.

“It's about more than just the clients who can pay.” Knorr said. “ We can also help those organizations that are less fortunate and can't afford to hire a web design firm. The ability to support our community in this way give our employees a tremendous amount of pride and the feeling that they're making a difference.”

Several nonprofit organizations have benefited from THAT! Company's pro bono graphic design and website design services so far this year. Websites were recently completed for LakeCares.org, a food pantry in Mount Dora; ChristianSharingResources.com, an organization dedicated to rebuilding communities in Haiti after the devastating earthquake in early 2010 and TheThrowAwayKids.com, an outreach program helping juveniles in correctional facilities in Florida.

When Knorr opened THAT! Company in 2007, he wanted to devote at least 10 percent of the company's web design production to nonprofit organizations So far this year, eight nonprofits have benefited from THAT! Company's web design services, well above the 10 percent donation goal.

If the amount of nonprofit work performed was representative of the number of websites actually designed in 2010, THAT! company would have designed 80 websites.

“We haven't even come close to building 80 websites this year,” Knorr said.

In 2011, Knorr said he wants go even further with the company's nonprofit efforts by extending other service offerings – search engine optimization, pay per click, public relations and advertising – to not- for-profit organizations.

Florida, like most of the nation, has experienced a devastating blow to its economy over the past few years. With the housing market implosion and a recession gripping the nation, unemployment and home foreclosure rates have soared. Job prospects have been dismal.

But despite a long recession and record high unemployment, THAT! Company Internet Marketing and Advertising Agency, an information technology start-up in Leesburg, FL, is defying state and national trends by creating, rather than shedding, jobs. For the employees who work there, the company offers security, competitive wages and a fun and unique, yet challenging, work environment.

THAT! Company's efforts haven't gone unnoticed by state and local officials.

On Tuesday August 31, 2010, Enterprise Florida, a public-private partnership serving as Florida's primary organization devoted to statewide economic development, announced that THAT! Company was chosen to receive The Governor's Business Diversification Award in the major market Entrepreneurship category.

It's the first Lake County-based company to receive the award. Start-up company's with less than five years in business and that demonstrate entrepreneurship and creativity are eligible for the Entrepreneurship award. The awards will be presented Sept. 22 during Industry Appreciation Week by Governor Charlie Crist at a luncheon in Tallahassee.

“I want to thank Enterprise Florida and Governor Crist for this award in recognition of the hard work our employees have put into building this company over the last three years,” said THAT! Company CEO Ken Knorr. “It hasn't been easy and without their hard work and dedication, this company wouldn't be the successful, growing company it is today.”

Knorr was also honored on the local level in April with the Entrepreneur of the Year award at the 2010 Lake County Community Service Awards.

Out of 85 companies competing for this year's awards, only Eighteen Florida Companies representing 12 counties received a diversification award. The award goes to companies who demonstrate successful job creation and distinctive community involvement and investment efforts. Many companies who are recognized fall into Florida's target industries that bring economic diversification and high-wage job growth: aviation/aerospace, cleantech, financial/professional, homeland security/defense, life sciences, manufacturing and information technology.

Although THAT! Company planted its roots during the run-up to the worst economic downturn since the Great Depression, when it opened its doors in May 2007,  the company has managed to grow from five employees in Dec. 2007 to 25 employees in June 2010.

Knorr said the company will continue to grow; however, it's difficult to project the future growth of the company when there are so many variables involved; however, Knorr is optimistic that it will be positive growth. More than a year ago, Knorr projected in a year the company would triple in size. Those projections have come true, which prompted Knorr to relocate the company from its small headquarters in Mount Dora to a larger office building in Leesburg.

“If we're doing this well now during a downturn in the economy,” said Knorr. “How well will we be doing when we see a financial turnaround and businesses start doing better?”

THAT! Company offers global marketing solutions by combining an advertising agency with the world's leading and number one ranked SEO Company in Google, Yahoo! and Bing; the nation's leading PPC Management firm; and digital applications and measurable analytics. Buildtelligence Web Solutions, LLC is the parent company of THAT! Company. Since 2007, Buildtelligence has recruited a team of analytical experts from the information technology, advertising and media industries to form THAT! Company. The company's brands include ThatCompany.com, SEOCompany.com,  ThatAdvertisingAgency.com, CalltraxPlus.com and PPCManagement.com.

Ocala, Fla. (Friday, August 20, 2010) – This afternoon, the Ocala chapter of the Florida Public Relations Association recognized member Amanda Wettstein, APR as its Pacesetter of the Year recipient. The Pacesetter of the Year award is given annually by the chapter president to a FPRA Ocala member for their outstanding commitment to improving the chapter. Wettstein is the Advertising & Public Relations Director for THAT! Company, based in Leesburg, and a leader in the Internet Marketing & Advertising industry.

This past year Wettstein served as the Credentials Chair for the chapter and was responsible for promoting the APR (Accreditation in Public Relations) and CPRC (Certified Public Relations Counselor) credentials to chapter members. Her structured program resulted in three members of the Ocala chapter receiving their APR credentials, the most of any chapter in the state. In the past year only 15 public relations professionals in Florida have earned their APR.

FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida. FPRA is comprised of 15 professional and 11 student chapters throughout the state, providing professional development, networking and professional recognition opportunities.

The Ocala FPRA Chapter, www.fpraocala.org , was established in 1980. The 65 members and guests meet the third Friday of each month at 11:45 a.m. at the Ocala Hilton on SR 200.

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FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida. FPRA is comprised of 15 professional and 11 student chapters throughout the state, providing professional development, networking and professional recognition opportunities.