The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and
What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared
With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise
Social Media Optimization (SMO) is a process that allows your content to be shared across the social web. When your content is accessible through social
By Derrick DeYarman PPC Manager Yahoo and Bing fully integrated Search Alliance today ahead of the expectations of many in the Pay Per Click management
When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain
Lestoil’s Advertising Foilble? I’ve never heard of this cleaning product. So my guess is that in devising this advertisement, the executives at Lestoil didn’t
Facebook has changed the way people connect with brands. Marketing research has found that Facebook users who have been prompted to sign up with
With more Americans picking up the latest smartphones, advertisers are pouring money into mobile ads. Mobile advertising has reached the mainstream of digital advertising in
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