Yearly Archives: 2010


Political Ads Bombarded Ohio TV Viewers

The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and exposed American TV viewers to almost 1.48 million political ads, up from 1.41 million political ads that aired during the 2008 general election, according to The Nielsen Company. Political ads […]

political ads average

cinema audience

Tracking eyeballs and expressions in the Cinema

What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared scanning system to detect recording devices and sound an alarm to alert cinema staff. Now Aralia is enhancing its technology to scan and read the physical expressions and emotions of […]


Commercials Shrink to Fit Attention Span

With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise viewers have turned their attention away from traditional commercial advertising. There are many ways to watch television programming without viewing a single commercial. The change in how viewers get their […]

old spice

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Why Social Media Optimization Matters

Social Media Optimization (SMO) is a process that allows your content to be shared across the social web. When your content is accessible through social media access points, widgets and web applications, your content can be viewed by as many consumers as possible. A social media optimization strategy is a great way to supplement other […]


The Search Alliance Effect

By Derrick DeYarman PPC Manager Yahoo and Bing fully integrated Search Alliance today ahead of the expectations of many in the Pay Per Click management field. Yahoo traffic is now being serviced through the Bing interface. Pay Per Click management firms, such as PPCManagement.com have been preparing advertisers for months, anticipating changes brought by the […]

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zombie sears

Sears’ Internet Marketing Targets Undead

When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain eater how much you care? Well, Sears has devoted an entire homepage to getting the zombie you love a gift this Halloween. There’s even a zombie Gift Guide. Choose your […]


lestoil

Ad from the past

  Lestoil’s Advertising Foilble? I’ve never heard of this cleaning product. So my guess is that in devising this advertisement, the executives at Lestoil didn’t count on the wave of feminism taking hold of the nation in the late 1960s as much as they though women would be cleaning the moon in the future. The […]


Like button builds brand loyalty

  Facebook has changed the way people connect with brands. Marketing research has found that Facebook users who have been prompted to sign up with certain brand pages are more likely to purchase products from these brand names and pass information about that brand to their friends and family. About 75 percent of Facebook users […]

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Mobile Ad Revenue Rises in 2010

With more Americans picking up the latest smart phones, advertisers are pouring money into mobile ads. Mobile advertising has reached the mainstream of digital advertising in 2010, According to U.S. ad spending estimates by eMarketer. By the end of 2010, mobile ad spending will have grown 79 percent, or reached $743 million, eMarketer forecasts. Anticipating […]