Yearly Archives: 2011

Last Updated on July 26, 2017 Step 1: Set Goals In order to measure social media marketing you need to set specific goals. You need to know how to measure your success. You can have a multitude of goals and you need to know how to measure each goal successfully. Here is an example list […]

Last Updated on July 13, 2017 To understand what social media policy you should implement for your company you need to first look at the culture of your company. Some company’s have many employees who interact with sensitive data on a regular basis and social media access would pose as a legal risk to the […]

Last Updated on July 13, 2017 The answer is absolutely. The main step B2B businesses forget is to set appropriate goals and to target their social ads correctly. A SEO campaign and a PPC campaign come natural to B2B businesses. The philosophy “If they’re searching for me then they need me” works well. However with […]

Last Updated on November 2, 2017 The great thing about social media marketing is that you can proactively reach out to those that aren’t even looking for your product yet. Your target market surrounds themselves with great social identifiers and all you have to do is determine what those identifiers are and then launch a […]

Last Updated on July 13, 2017 The answer is yes and no. An employee can be held liable for what they post on social networking sites even if they post it after work hours using their own hardware. An employer should execute a reasonable social media policy to make sure standards are understood. Reasonable policies […]

Last Updated on November 7, 2017 How do you monitor what is said about your company? There are many free tools that allow you to monitor mentions live, but few allow you to monitor without being interrupted. Social Monitoring allows you to identify, respond, and measure what is being said about your company on multiple […]

Last Updated on July 31, 2017   This is an excellent question and requires in depth research. -END BLOG- That would be a pretty lazy, unhelpful answer. The fact is in order to answer the question we must ask additional questions. Who are you trying to reach? What are you trying to achieve? How long […]

Last Updated on July 31, 2017 Top Social Media Questions CEO’s Have: Question # 11 Question 11: How do we access potential customers on social media? First off, this is quite a loaded question, but I will do my best to discuss the multitude of avenues you have to reach potential customers. To start off, […]

Last Updated on November 2, 2017 Written by That Company’s CEO Ken Knorr-  When I was part of a Vistage Social Media in the Workplace, CEO’s from various industries through out Florida sat down to write out their social media questions. In 10 minutes there were already 99 questions listed! Everyone wants to know what […]

Last Updated on April 25, 2020 This is what the Class of 2011 would look like if it was made up of just social networks  

Last Updated on October 1, 2018 How many people don’t understand 4G technology? Retrevo conducted a “Gadgetology” study of the state of 4G technology in the United States. The study showed that 34 percent of iPhone users thought they already had a 4G smartphone. How can they have a 4G iPhone when it doesn’t exist? […]

Last Updated on September 14, 2018     Google’s social network, Google+, might be one of the fastest growing networks ever. One source has estimated Google+ may be reaching ten million users.   Paul Allen, associated with Ancestry.com, developed an intricate methodology to calculate the number of Google+ members. His results showed there were about 9.5 […]

Last Updated on August 3, 2021 Last March, LinkedIn hit the 100 million user mark. This accomplishment made LinkedIn even more powerful for finding a job, staying in touch with friends and colleagues, and promoting resumes. LinkedIn is gaining a new user every second, and it is evident from the site’s steady growth that it […]

Last Updated on September 14, 2018 A community used to be defined by its geographic placement on the globe. Communities could be defined by the people on a block, a subdivision, or even a small town. But some interesting info graphics have been created to show that communities extend as far as your phone will […]

Last Updated on September 14, 2018 Twitter’s value has doubled in the last seven months, According to The Wall Street Journal. Twitter is busy raising hundreds of millions of dollars, as high as $7 billion dollars. Last December, the company was valued at $3.7 billion. Twitter was a company without much of a business plan; […]

Last Updated on September 14, 2018 The Olympic Committee has decided to allow athletes to tweet during the 2012 Olympic Games in London. The committee is encouraging athletes to “take part in social media and to post, blog and tweet their experiences.” There are a few rules and guidelines, however. The most important rule is […]