Yearly Archives: 2011

How to Measure Social Media ROI

Step 1: Set Goals In order to measure social media marketing you need to set specific goals. You need to know how to measure your success. You can have a multitude of goals and you need to know how to measure each goal successfully. Here is an example list of some of your potential goals. […]

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Should I Block Social Media Access?

To understand what social media policy you should implement for your company you need to first look at the culture of your company. Some company’s have many employees who interact with sensitive data on a regular basis and social media access would pose as a legal risk to the company. In such cases restricting access […]

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Does social media work for B2B?

The answer is absolutely. The main step B2B businesses forget is to set appropriate goals and to target their social ads correctly. A SEO campaign and a PPC campaign come natural to B2B businesses. The philosophy “If they’re searching for me then they need me” works well. However with social media you can create a […]

Social Monitoring

How do you monitor what is said about your company? There are many free tools that allow you to monitor mentions live, but few allow you to monitor without being interrupted. Social Monitoring allows you to identify, respond, and measure what is being said about your company on multiple social networks. Time is money, and […]

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That Company Grows into the Inc. 500

Inc. Magazine Unveils 30th Annual List of America’s Fastest-Growing Private Companies—the Inc. 500 THAT! Company Ranks No. 183 on the 2011 Inc. 500 with Three-Year Sales Growth of 1,657.5% NEW YORK, August 23, 2011 — Inc. magazine today ranked THAT! Company No. 183 on its 30th annual Inc. 500, an exclusive ranking of the nation’s […]