Yearly Archives: 2011

Step 1: Set Goals In order to measure social media marketing you need to set specific goals. You need to know how to measure your success. You can have a multitude of goals and you need to know how to measure each goal successfully. Here is an example list of some of your potential goals. […]

To understand what social media policy you should implement for your company you need to first look at the culture of your company. Some company’s have many employees who interact with sensitive data on a regular basis and social media access would pose as a legal risk to the company. In such cases restricting access […]

The answer is absolutely. The main step B2B businesses forget is to set appropriate goals and to target their social ads correctly. A SEO campaign and a PPC campaign come natural to B2B businesses. The philosophy “If they’re searching for me then they need me” works well. However with social media you can create a […]

The great thing about social media marketing is that you can proactively reach out to those that aren’t even looking for your product yet. Your target market surrounds themselves with great social identifiers and all you have to do is determine what those identifiers are and then launch a campaign directed at them. The Facebook […]

The answer is yes and no. An employee can be held liable for what they post on social networking sites even if they post it after work hours using their own hardware. An employer should execute a reasonable social media policy to make sure standards are understood. Reasonable policies do include the right of employers […]

How do you monitor what is said about your company? There are many free tools that allow you to monitor mentions live, but few allow you to monitor without being interrupted. Social Monitoring allows you to identify, respond, and measure what is being said about your company on multiple social networks. Time is money, and […]

  This is an excellent question and requires in depth research. -END BLOG- That would be a pretty lazy, unhelpful answer. The fact is in order to answer the question we must ask additional questions. Who are you trying to reach? What are you trying to achieve? How long is the buying cycle/decision making cycle? […]

Top Social Media Questions CEO’s Have: Question # 11 Question 11: How do we access potential customers on social media? First off, this is quite a loaded question, but I will do my best to discuss the multitude of avenues you have to reach potential customers. To start off, let’s define what a potential customer […]