Daily Archives: February 7, 2011


Retailers See Smartphone Opportunities

Retail marketers have several opportunities to engage consumers who use mobile devices to shop online, according to data from InsightExpress. During the 2010 holiday season, “smartphone owners used their devices for every stage of the purchase funnel: awareness, engagement, consideration, conversion and loyalty. Smartphone owners used their devices to gather information on sales, compare prices, […]

smartphones