Monthly Archives: November 2012


Social Media Impact

The Socially Aware blog (published by Morrison & Foerester, devoted to the law and business of social media) posted an infographic on online behavior of Americans, habits in reference to second-screen, demographic patterns and year over year changes. One of the things I found interesting is that the male population are among the “fastest growing […]

That Company

That Company

Gift ideas – only 26 days left!

So my Christmas countdown clock says there are only 26 days (I won’t get into hours and minutes) left until Christmas is finally here. Every year at THAT! Company we have a White Elephant exchange at our Christmas party (Yes, I said Christmas party – it might not be politically correct but I said it anyway).Every year […]


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Is Cyber Monday fading?

Can you believe it has only been seven years since Cyber Monday started? Cyber Monday usually blows away Black Friday in sales (in 2011 Cyber Monday sales tallied $1.25 billion versus $816 million for Black Friday). Brick and mortar stores started “Black Friday” sales as early as Thursday night at 8pm for many reasons but […]


Pardon my Turkey via Facebook

The Obama administration has been highly regarded for their social media engagement. So we don’t find it strange that they took a long standing tradition, pardoning of a turkey for Thanksgiving (John F. Kennedy was the first president to pardon a turkey) and made it a “social” event. The White House Facebook page asked users […]

That Company

That Company

A closer look at EdgeRanks new algorithm.

A few months back the EdgeRank, Facebooks algorithm which decides what stories appear in your newsfeed, was changed. Yesterday a “full breakdown” was posted on EdgeRank Checker. The information was sourced to come from Will Cathcart, Facebook’s News Feed Product Manager. Four things were addressed: 1. Prior interaction with an author’s posts. 2. Other people’s […]


Black Friday assistant – Apps?

So the supermarkets were absolutely crazy this past weekend. That can only mean one thing – Thanksgiving is upon us. And, with Thanksgiving comes the infamous Black Friday (dun Dun Dunnnn!).While watching the news this morning they mentioned how people are ALREADY camping out in front of stores in hopes of snagging a great Black […]

That Company

That Company

Did someone say Bacon?

So we have made it through another week. We have helped clients and worked hard. Today we will work some more and then have a little funlater on with a Minute-To-Win-It Tissue pulling competition (don’t worry we’ll refold and reuse the pulled tissues – we don’t like to be wasteful). Did you hear there was a bacon shortage a […]


We’re just gaming around.

Here at THAT! Company we love games. We even have a few people who are true “gamers.” Our very own Director of SEM is an avid lover/fixer-upper of oldarcade games. We have a whole room in our building dedicated to arcade games that you don’t even have to put a quarter into to play. We also […]