Yearly Archives: 2012


Is Cyber Monday fading?

Can you believe it has only been seven years since Cyber Monday started? Cyber Monday usually blows away Black Friday in sales (in 2011 Cyber Monday sales tallied $1.25 billion versus $816 million for Black Friday). Brick and mortar stores started “Black Friday” sales as early as Thursday night at 8pm for many reasons but […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Pardon my Turkey via Facebook

The Obama administration has been highly regarded for their social media engagement. So we don’t find it strange that they took a long standing tradition, pardoning of a turkey for Thanksgiving (John F. Kennedy was the first president to pardon a turkey) and made it a “social” event. The White House Facebook page asked users […]


A closer look at EdgeRanks new algorithm.

A few months back the EdgeRank, Facebooks algorithm which decides what stories appear in your newsfeed, was changed. Yesterday a “full breakdown” was posted on EdgeRank Checker. The information was sourced to come from Will Cathcart, Facebook’s News Feed Product Manager. Four things were addressed: 1. Prior interaction with an author’s posts. 2. Other people’s […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Black Friday assistant – Apps?

So the supermarkets were absolutely crazy this past weekend. That can only mean one thing – Thanksgiving is upon us. And, with Thanksgiving comes the infamous Black Friday (dun Dun Dunnnn!).While watching the news this morning they mentioned how people are ALREADY camping out in front of stores in hopes of snagging a great Black […]


Did someone say Bacon?

So we have made it through another week. We have helped clients and worked hard. Today we will work some more and then have a little funlater on with a Minute-To-Win-It Tissue pulling competition (don’t worry we’ll refold and reuse the pulled tissues – we don’t like to be wasteful). Did you hear there was a bacon shortage a […]

That Company White Label Digital Marketing

We’re just gaming around.

Here at THAT! Company we love games. We even have a few people who are true “gamers.” Our very own Director of SEM is an avid lover/fixer-upper of oldarcade games. We have a whole room in our building dedicated to arcade games that you don’t even have to put a quarter into to play. We also […]


That Company White Label Digital Marketing

eTailers Need to Engage Adult Social Networkers

The holidays are coming. There is no denying it – Christmas decorations were displayed right next to the Halloween items. Retailers are gearing up for the holidays. Some big retail giants have announced starting “Black Friday” Thanksgiving night. I personally think that is a little crazy – but it is just my opinion. Data is […]