Monthly Archives: September 2013


Is This Relevant?

  When assembling your Google Adwords campaigns one of the most overlooked things is relevancy. Some people have the thought that they can just throw a bunch of words together in a campaign and then it should just work. Well it doesn’t quite work that way folks. One of the key factors that Google uses […]

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Taglines

  First of all, here’s what a tagline is not: It’s not a proverb, motto, maxim or saying. It’s also not a mission statement or a generic description of what your company is and does. A tagline is a succinct phrase or slogan (typically seven words or less), usually situated under or alongside your logo, […]


Optimizing for Search and Conversions

Continuing changes to search algorithms have necessitated not only strong search engine optimization strategies but also direct optimization of the website’s conversion processes. It is one thing to drive more traffic to a particular website but converting that traffic into monetary gain is quite another. Whether a winning conversion is a form fill out, a […]

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Biggest Loser and Paleo Dieting!

There is a challenge in the office right now that is modeled after the Biggest Loser television show. Not everyone is participating, but those who are have drastically changed their diets. This positivity has spread through the office, and now everyone is making healthier food choices. There is a particular regimen that will ensure the […]


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SEO or PPC? Which is the Best for your Company

Businesses face the challenge every day of deciding how and where to spend their advertising budget. Traditional methods…Television, radio, billboards, magazines and newspapers all want your advertising dollar. Which one is best? Many businesses already know that they can receive great exposure on the internet as well as a well thought out traditional campaign. So, […]


Bounce With Me!

You’re browsing online for a new sports grill to go to and you come accross a Google-ad displaying, in the first line, ” Top 10 Sports Grills”. You click on the ad and a page opens that has ten pictures of barbecue grills displaying team logos. Cool, but not what your looking for… {back arrow […]


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Yahoo Top Online Site In The US?!

For the first time in five years, Yahoo is the top online website in the United States. Yahoo.com has reportedly surpassed Google and Facebook in US internet traffic.  The monthly report released by Com Score showed Yahoo as the leader in American online visitors with 196,564,000, while online rival Google pulled in 192,251,000 visitors.  While Yahoo has been […]