Daily Archives: December 13, 2013

Should You Be Using Texting Campaigns in Your Marketing/PR Efforts?

PR practitioners know that they need to be exploring and utilizing the latest digital strategies, but many are unfamiliar with the capabilities of text. Here’s a quick review of two text options for PR campaigns. Person-to-application (P2A): this messaging allows for a wide-range of interactions, and can really increase engagement with your brand. Users can […]

mobile marketing

google adwords1

How To Improve My Impression Share

According to Google, Impression Share is “the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.” In other words, Impression Share percentage is the size of the pie that you received in comparison to the whole. You may wonder “How can I increase my Impression Share?”…and that […]