Daily Archives: December 23, 2013

Cold Calling isn’t dead. It’s very much alive

Advertising Posted on

Cold calling is a vital marketing channel for many businesses. Not everyone will be looking or think they need your business or services. So how do you reach the people that do not see you TV ads, online marketing campaigns, or they simply overlook you? A team of cold callers may be the solution you’re […]

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Using Broad Match Modifier

PPC - Pay Per Click Management Posted on

You can add a modifier to your broad match keywords to specify that certain words must be included in someone’s search term to trigger your ads. Since broad match modifier allows you to target searches that include at least one of your keywords, it can help increase how relevant your traffic is to your ads, […]