Monthly Archives: May 2014


Understanding Impression Share

Last Updated on September 14, 2018 by That Company Staging Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really help us though. We need to know how to use Impression Share, or lack thereof, to help better understand what […]


Tools are Good; Experience is Better

Last Updated on September 14, 2018 by That Company Staging In my time working at That! Company, I’ve really enjoyed using all of the wonderful tools, both free and paid, that we have access to. It’s been my experience, however, that you get what you pay for. Oh, don’t get me wrong; Google Webmaster Tools […]


The Death of Google Plus

Last Updated on September 17, 2018 by That Company Staging There are always benefits of competition. If you look at Pepsi… Coke may come to mind. If you think of Papa Johns Pizza, many will think of Dominoes Pizza. Not too far back, Google had aspiration of entering the world of social media and thought […]

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