Yearly Archives: 2015

Comparing Adwords Campaign

Comparing Your Adwords Campaign To The Competition’s Campaign Wouldn’t it be great to be able to see the inside of top competitors’ Adwords campaigns and compare their results to your own Adwords campaigns? Although we can not see information such as conversions and CPAs, we do have the ability to compare some useful data against our […]


IT Training and SEO

Keep Your It Skills Up To Date To Help Your SEO In IT it is very important that you keep up on new developments in the field. These days, that means keeping up with anything related to building a website and getting it to function properly. After all, it’s much harder to gain the benefits […]

Avoid SEO Campaign Mistakes

Three Simple Mistakes To Avoid When Launching an SEO Campaign The thought of getting started on your SEO campaign can seem like a daunting task to a digital marketing newbie. You encounter so much jargon that sounds so unfamiliar: words like backlinking, meta titles, title tags and disavowing. It can be a little overwhelming. In […]

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How to Give Your Site SEO Effectiveness

Seven Steps To Power Your On-page Optimization, Part Two Last time, I spoke about 4 key steps to building SEO effectiveness for your site: Correct URL construction, mobile responsive design, optimized images and optimized page load times. If you didn’t read my last blog (if you do post to our page please hyperlink “last blog”) please take […]

OnPage SEO Tips

Seven Steps To Power Your On-page Seo, Part One Are you thinking about building a site of your own, or redesigning a current site? Well, the difference between just any web design and an SEO web design can be significant. Functionality for the end user is important, but it is not the only focus. If […]

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Bing Market Share Falls Short of MS Predictions

Microsoft’s Predicted Jump In Search Market Share For Bing Fails To Materialize When Microsoft rolled out Windows 10, the company predicted that it would gain a significant amount of search market share for Bing. They made this hopeful prediction on July 29th, 2015. That prediction, made by David Pann, the general manager of the Bing […]

Blog With Repurposed Content

Write a Blog or Get Flogged Does your organization have a tough time generating good quality content? What can you do to correct the issue? 1. Repurpose. Don’t use a piece of content one time. What a waste! You probably have good content being generated somewhere in your organization every day. It may not be generated […]


Google Customer Match for Adwords

Customer Match, Google’s Newest Feature For Adwords Google will soon be releasing an often-demanded and much awaited product feature in AdWords, their ad management product. This new feature will enable AdWords to upload and use advertiser email lists to target specific audiences based on what the customer prefers and how the advertiser is advertising through […]

Evolving Practices in SEO

The Need To Evolve – Why Practices Must Be Constantly Examined In The SEO Industry SEO was a simple beast once. You wore a white hat and you tried to help clients by advising them to add good content and tag everything properly. Or you wore a gray or black hat, and tried to game […]

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In Google AdWords, You Can Accentuate the Negative

Turn Negatives Into Positives In Your Adwords Account With all the search data that Google gives us to optimize our Adwords campaigns, one of the most critical pieces of data will actually be a “negative.” By “negative,” we are referring to a negative keyword. As searchers browse the web looking for products or services that […]