Yearly Archives: 2015


That Company

A Study in Landing Pages

A study in landing pages, or why you don’t know your customers as well as you think you do A very reputable and successful tech company contacted us wanting us to help them with a digital marketing campaign. They were offering new services, and wanted new campaigns and new landing pages to market these offerings. […]


That Company Spaghetti Challenge

Free Lunch Spaghetti Challenge – We All Win! At That Company, we try to mix business with pleasure by working hard and playing hard. When we’re not busy performing search engine optimization on our clients or increasing client revenue through pay per click advertising, we have Nerf wars and weekly games. In addition to all of this, That! […]

That Company

That Company

Tracking LinkedIn in Google Analytics

I recently gained a PPC client in the LinkedIn space and wanted to track paid traffic in Google Analytics. LinkedIn and other social media platforms do not have “auto tagging” like Google does, so you must manually tag your landing pages in order to see the data in Google Analytics. I used the Google Analytics […]


That Company

Mobile Friendly or GTFO

For those wondering about the title “Mobile Friendly or GTFO (Go To Farthest Outskirts),” Google has been pushing for mobile friendly sites for quite some time now (3-4 years). They’ve finally started to push sites that are not mobile friendly out of the mobile search results with their latest algorithm update. If you’re just learning […]