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I try to answer questions that I hear most often from my clients when I’m writing my blogs. My goal is to publish these answers to that others can easily find them instead of thumbing through other resources. So, I was thinking about some of the more basic questions that I receive on a regular […]
If you’re like most people, you’ve done your fair share of local searches in an effort to find something, be it for a local restaurant or even a roofer. Whatever the reason for the search, you made one. Likely you’ve seen the ads that cover the top of the page, especially since Google removed the […]
With all of the bid adjustments that Google gives us to use within our Google Adwords interface, there has been one that we as account managers have been asking about for some time. Tablet Bid Adjustments are now live and active within all Google Adwords accounts, and it has been a long time coming for […]
After you created your new account on WHM and looked up your new account in the “List Accounts” list, you will see that the third column after Domain and cPanel is the IP address. This is the IP address you will use at your registrar in setting your DNS for your new domain. We will […]
Setting up a new WordPress site is a pretty simple process. First, you have to have a hosting site. I prefer a WHM/cpanel server setup. WHM is the interface for the whole server while cpanel is the interface for the individual domain accounts. So you go into WHM on the server you will be using. […]
Last night, That! Company hosted their annual That! Haunted House Halloween fundraiser. This year, roughly 50-60 people attended, with proceeds going to Red for Ed. Red for Ed is an annual initiative jointly launched by That! Company and the Lake County Educational Foundation, to provide needed school supplies to underprivileged children in the Lake County […]
Many search optimization specialist that have been in the industry for a while knows the pains of dealing with retail SEO. We often talk about the difficulty of tracking your effectiveness and proving that your work has value. Less, but still quite often, we talk about how to appeal to consumers and get their attention […]
There is a common misconception with social media nowadays. Most businesses and brands pursue social media as a way to make sales, have quick returns, and as a way to broadcast to your network. While these may be good tactics, that’s not what social media is all about for you as a business owner. Social […]
Influencers are people that have a certain level of power when it comes to the decision making process. Influencers that relate directly to social media have an impact on your decision making to buy a product, leave a review, or even test out that new restaurant you have been hesitant on. The influencers here have […]
Change is good, or at least that is what they say. I’m not saying that all change is bad or not beneficial but I will say not all change improves the outcome for everyone. A View of Current History Case in point: when Google shifted search ads earlier this year away from the side bar […]
