Last Updated on October 10, 2019 I try to answer questions that I hear most often from my clients when I’m writing my blogs. My goal is to publish these answers to that others can easily find them instead of thumbing through other resources. So, I was thinking about some of the more basic questions […]
Last Updated on September 17, 2018 If you’re like most people, you’ve done your fair share of local searches in an effort to find something, be it for a local restaurant or even a roofer. Whatever the reason for the search, you made one. Likely you’ve seen the ads that cover the top of the […]
Last Updated on October 10, 2019 With all of the bid adjustments that Google gives us to use within our Google Adwords interface, there has been one that we as account managers have been asking about for some time. Tablet Bid Adjustments are now live and active within all Google Adwords accounts, and it has […]
Last Updated on September 17, 2018 After you created your new account on WHM and looked up your new account in the “List Accounts” list, you will see that the third column after Domain and cPanel is the IP address. This is the IP address you will use at your registrar in setting your DNS […]
Last Updated on June 5, 2019 Setting up a new WordPress site is a pretty simple process. First, you have to have a hosting site. I prefer a WHM/cpanel server setup. WHM is the interface for the whole server while cpanel is the interface for the individual domain accounts. So you go into WHM on […]
Last Updated on April 25, 2020 Last night, That! Company hosted their annual That! Haunted House Halloween fundraiser. This year, roughly 50-60 people attended, with proceeds going to Red for Ed. Red for Ed is an annual initiative jointly launched by That! Company and the Lake County Educational Foundation, to provide needed school supplies to […]
Last Updated on September 17, 2018 Many search optimization specialist that have been in the industry for a while knows the pains of dealing with retail SEO. We often talk about the difficulty of tracking your effectiveness and proving that your work has value. Less, but still quite often, we talk about how to appeal […]
Last Updated on September 17, 2018 There is a common misconception with social media nowadays. Most businesses and brands pursue social media as a way to make sales, have quick returns, and as a way to broadcast to your network. While these may be good tactics, that’s not what social media is all about for […]
Last Updated on September 17, 2018 Influencers are people that have a certain level of power when it comes to the decision making process. Influencers that relate directly to social media have an impact on your decision making to buy a product, leave a review, or even test out that new restaurant you have been […]
Last Updated on October 10, 2019 Change is good, or at least that is what they say. I’m not saying that all change is bad or not beneficial but I will say not all change improves the outcome for everyone. A View of Current History Case in point: when Google shifted search ads earlier this […]
Last Updated on October 10, 2019 I recently was asked by a client if they could set up a new domain that only utilizes Landing Pages specifically for their Adwords account. We all know that this is walking a very thin line with Google and their indexing algorithm, but there is a way to make […]
Last Updated on September 17, 2018 We all want to increase our business. After all, who wouldn’t? Yet for many businesses, it may seem like something is missing and you are not getting enough of the right results that you desire. Many businesses that cater to other businesses (B2B) have been implementing lower funnel marketing […]
Last Updated on September 17, 2018 The following blog is part two of a previous post on “Segment Data for Improved Adwords Optimization.” Within the submenu of the segment tab in the Adwords interface you’ll find the first option named “Time.” The Time submenu has its own submenu with the other time options of […]
Last Updated on October 10, 2019 If you are in IT have you gotten frustrated or hot under the collar with the SEM department wanting to have tracking code updated all the time? If you are working SEM do you get aggravated or impatient with the IT folks taking forever to get new tracking code […]
Last Updated on October 10, 2019 There are a lot of organizations that devote themselves to help other people and don’t want to profit from it. They exist and survive on donations from people that believe in their cause, and grants from the government and other businesses. With the reach of digital marketing and various […]
Last Updated on September 10, 2020 One of the hottest platforms out there, with over 100 million active users is Snapchat and to be frank, it is also one of the most overlooked platforms as well. Snapchat is perfect for companies that have a message to share to their consumers and clientele. If your goal […]
Last Updated on June 5, 2019 This article is meant to educate web developers on using the basic principles of the Bootstrap Framework to create responsive websites quickly and effectively. This reduces the cost of the production and allows companies to empower their developers to manage and build websites and pages with ease. I am […]
Last Updated on September 14, 2018 So, you finally got your website up and running. You have this great product(s) that you are ready to introduce to the world, but you aren’t getting any traffic. Why? Well, because no one has heard of you ever before…that’s why. So, you start to look into ways that […]
Last Updated on October 10, 2019 In Part 1 of the Google Adwords Customer Match series, we discussed Identity Based Targeting and the Set up Process for Google’s Customer Match for Search. Today we will discuss Campaign implementation. To refresh on Part 1, please visit my first post on the topic, covering Audience Creation. Adding […]
Last Updated on September 14, 2018 We recently had a close call at work, which as these things do, showed several problems in the way things were being handled in addition to the security breach that started the problem. One of these that came to the forefront was the need to keep adhering to a […]
