Monthly Archives: May 2016


Four Ways to Reduce Cost Per Click

Last Updated on September 17, 2018 So you’ve gotten your Pay Per Click campaigns off the ground and running pretty smoothly. But as with most things, especially things that you are investing money into, there is always room for improvement. One particular metric where improvement translates directly into saved dollars is your Cost Per Click. […]


Remarketing Trends To Consider

Last Updated on September 17, 2018 For the vast majority of websites, only a small percentage of site visitors will convert on their first visit to a site. Since the average number of customer interactions prior to a purchase is seven, it is imperative that you reach out to your site visitors at least several […]


3 Easy Design Trends for 2016

Last Updated on September 17, 2018 UX (User experience) Users are not going to care how cool your design is. If they can’t quickly find the information they are looking for, they are going to click the back button. Period. If they have to wait for your fancy slide shows, videos, and pop-ups to finish […]


Audiences for Facebook Page Likes

Last Updated on November 2, 2017 There are several different strategies when it comes to building page likes. Should you build likes within the target audience? Should they come from the website? Should they be built off lookalikes or interests? The answer is that it depends on what you are after. It is all about […]


Using Trust To Bring Relevancy To Your CRO

Last Updated on September 17, 2018 The Scottish novelist George McDonald once wrote: “to be trusted is a greater compliment than being loved.”  In today’s world of marketing—especially digital marketing, winning over your customer base through trust is one of the greatest ways to land a conversion. The key is making a person believe that […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Why you shouldn’t use Google Analytics

Last Updated on September 17, 2018 Why you shouldn’t use Google Analytics Google Analytics (at http://analytics.google.com) is a tool to help measure traffic that arrives at your website, to determine useful information that you can make important decisions with. There is typically no cost to use Google Analytics, unless your usage requires enterprise-level performance, due […]


Changing my URLs and 301-Redirecting the Old One.

Last Updated on September 17, 2018 When changing domains, or URLs, failing to correctly redirect to your new website will instantaneously send you flying into a no-traffic zone, causing new visitors to often be greeted by the Error:404 page (to everyone’s horror). This brings up the question of whether it’s possible to transfer rankings from […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Just How Useful Is Google’s Search Console

Last Updated on September 17, 2018 Formerly WMT (Webmaster Tools), Google’s Search Console is a helpful tool for web developers, site owners, site administrators, SEO specialists or online marketers. It provides numerous amounts of data that is helpful in monitoring site performance, for making marketing decisions, monitoring website traffic and learning how Google views your […]