Monthly Archives: June 2016


Hazards Facing SEOs That Can Hold Back Success for the Client

Many search engine optimization specialists rely solely on keyword ranking results. While that may work for some, at ThatCompany, we work towards organic search query goal completions / conversions / sales online / sales offline. We work to improve keyword ranking results for specific organic search query terms, for improved desired conversions. However, what if […]

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WordPress for your CMS

There is much to recommend WordPress for use as your CMS (Content Management System). It is the preeminent CMS and comes with the largest developer and user community of any CMS.  WordPress started back in 2003 as a blogging platform. It has since evolved into an all-encompassing CMS for any site you might want to […]


Simple Basics for SEO Web Development

Recently, we had a client come to us for some search engine optimization advice. They had been working with a web development company for over one and one half years with a completion date nowhere in sight. The client had suspicions that their web development company was not complying with their needs to protect their […]

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Mobile Device Usage Is On The Rise!

How many households have land line phone service these days? In 2013 the National Health Interview Survey showed preliminary results of 40% of U.S. Households strictly have cellular service. This figure us up over 15% from 5 years prior to the survey. With the number of smart phones and tablets in use wouldn’t it make […]


3 Bid Adjustments That Can Boost Sales and Leads

When it comes to adjusting bids within our Pay Per Click (PPC) campaigns, we typically prefer to use the manual bidding option to control bidding. There are also auto options that Google allows us to set up to allow Google to auto adjust bids for you as they see fit to your settings. Although this […]

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