Monthly Archives: June 2016

Hazards Facing SEOs That Can Hold Back Success for the Client

Many search engine optimization specialists rely solely on keyword ranking results. While that may work for some, at ThatCompany, we work towards organic search query goal completions / conversions / sales online / sales offline. We work to improve keyword ranking results for specific organic search query terms, for improved desired conversions. However, what if […]

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WordPress for your CMS

There is much to recommend WordPress for use as your CMS (Content Management System). It is the preeminent CMS and comes with the largest developer and user community of any CMS.  WordPress started back in 2003 as a blogging platform. It has since evolved into an all-encompassing CMS for any site you might want to […]

Bots to Take Over Businesses’ Facebook Responses

Facebook is going to be implementing bots with certain businesses to test how they can handle simple transactions. Some of these transactions could be shipping information or simply info on a news headline. It’s interesting to see how times are changing away from going onto the internet or downloading several apps to using a one […]

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Facebook Live – A Few Things you Should Know

Facebook Live is undoubtedly one of the most valuable features to a marketer inside of social platforms. With the release of it and it still being “free” at this moment has generated a lot of buzz within the community. Reports do show that this feature alone is one of the platforms top initiatives at this […]

Simple Basics for SEO Web Development

Recently, we had a client come to us for some search engine optimization advice. They had been working with a web development company for over one and one half years with a completion date nowhere in sight. The client had suspicions that their web development company was not complying with their needs to protect their […]

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Mobile Device Usage Is On The Rise!

How many households have land line phone service these days? In 2013 the National Health Interview Survey showed preliminary results of 40% of U.S. Households strictly have cellular service. This figure us up over 15% from 5 years prior to the survey. With the number of smart phones and tablets in use wouldn’t it make […]

3 Bid Adjustments That Can Boost Sales and Leads

When it comes to adjusting bids within our Pay Per Click (PPC) campaigns, we typically prefer to use the manual bidding option to control bidding. There are also auto options that Google allows us to set up to allow Google to auto adjust bids for you as they see fit to your settings. Although this […]

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Google Adwords Customer Match (Part 1 of a 2 Part Series): Audience Creation

Identity Based Targeting Google officially released Customer Match late 2015, an Identity Based Targeting option for Adwords. So why am I bringing this up to you now? Well not everybody is aware of this unique feature Google is allowing its Adwords account users to utilize in a few different ways.  Customer Match gives Adwords Advertisers […]