Monthly Archives: March 2018

Google Vs. Amazon War – The Product Listing Advertising (PLA) War?

Ok, so all the speculation is in. We all know Amazon is about to kill the game! From offering enhanced Product Listing Advertising (PLA’s) to their A9 algorithm and enhanced search features, Amazon  offers some digital marketers a dream! Make money fast. As ROAS (Return OnAdSpend) rules monthly budget conversations, many business owners have less […]

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What To Look For In A Successful Search Engine Optimization Campaign 

What should you look for when evaluating vendors for search engine optimization service? Are they accountable, thorough, and well planned; or are they just throwing ideas against the wall to see what will stick?Below is a basic outline of what you might consider when looking for a search engine optimization campaign management agency. Keyword Research […]

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Social Media Changes for 2018

2018 is here and social media is alive now more than ever before. It’s time to assess all of the changes or growth opportunities through social media this year. The first big change is that Facebook said they will be changing their News Feed algorithm even more this year towards friends and family. This will […]