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Ok, so all the speculation is in. We all know Amazon is about to kill the game! From offering enhanced Product Listing Advertising (PLA’s) to their A9 algorithm and enhanced search features, Amazon offers some digital marketers a dream! Make money fast. As ROAS (Return OnAdSpend) rules monthly budget conversations, many business owners have less […]
“If you fail to plan, you are planning to fail.” Supposedly Benjamin Franklin is attributed this quote. What do you think? Is that fair? Do we have to plan if we wish to succeed? I mean can’t we just have a general idea and wing the rest? The fact is, we as human beings are […]
What should you look for when evaluating vendors for search engine optimization service? Are they accountable, thorough, and well planned; or are they just throwing ideas against the wall to see what will stick?Below is a basic outline of what you might consider when looking for a search engine optimization campaign management agency. Keyword Research […]
I am so passionate about technology and coding that after a year learning to be a programmer, I recently decided to start a degree in Computer Science. People say that you do not need a fancy degree in Computer Science to start a career in programming, which can be true. However, in my opinion, if […]
SHOULD MY BUSINESS MAKE THE JUMP INTO PAY-PER-CLICK / PAID SEARCH MARKETING? At some point, every business needs to step back and evaluate how they are going to get to the next step on the ladder of success. With the rise of the internet in the last twenty plus years, online marketing has become a […]
2018 is here and social media is alive now more than ever before. It’s time to assess all of the changes or growth opportunities through social media this year. The first big change is that Facebook said they will be changing their News Feed algorithm even more this year towards friends and family. This will […]
Bing Hotel Ads are moving out of BETA into general release as they join with Koddi to help drive revenue and bookings for hotels. Bing has been running its Hotel Ads offering while in BETA over the past 12 months. Bing Ads has now decided that they are going to be releasing these ads fully […]
