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As many internet marketers must know by now, the “new” AdWords is here and there is no more avoiding it. While the new interface is radically different, some of the functions have updated and certain terminology has been changed to improve the experience of using the online advertising service. While there is plenty of irony […]
Writing quality content in order to elicit a benefit in the search results has changed drastically over the years. SEO can be so complex at times that writing for the purpose of SEO feels like you have to follow a step-by-step guide on how you should write. Thankfully, there have been some really good shifts […]
There are several steps that take place to get a new PPC/SEM account running and it is crucial each step flows smoothly. If one of these steps has flaws the client’s perspective of their newly formed business relationship takes a hit and can take time to overcome. These steps include, but are not limited to, […]
There are many facets to search engine optimization (SEO), and sometimes we discover that there are more issues than we might initially suspect. When someone asks, “Why is my site not ranking?”, we must make some in-depth analyses to help us figure out what the problem is before we can even think about making changes. […]
SEO Disciplines: Keyword Research In many cases potential search engine optimization clients reach out to search engine optimization agencies to win the ‘BIG’ keyword for their industry on the internet; when, in fact, this is somewhat likely not to be the best strategy. Of course, ranking the big keyword is of importance and cannot be […]
Humans always have an initial fear of changes in their lifestyle. However, some have more confidence to take into the challenges of the change than others because they fill exciting about the new experiences. Everyone make changes in their lifestyle looking to be a better person, a better professional. They make changes because they want […]
If you haven’t yet read part 1 of this 2 part article you can find it Here! So…here we are again. Nice hat, and Thanks for dressing for the occasion. Last time we were together I was speaking to you about “Misconceptions about PPC”. We discussed four different myths to get us started, and […]
The GDPR Compliance deadline of May 25th has already passed, so in case you’re a bit behind here’s what you need to know about GDPR as a marketer. Please note: This blog is not official legal advice, and we recommend ensuring you’re fully compliant with your legal counsel. First What is GDPR? GDPR is European […]
When it comes to Google Adwords and all the functionality it gives us, there are often some undiscovered functions that can go unseen. Looking at data within the Google Adwords platform is very useful when it comes to optimizing based on certain key performance indicators. So to be able to optimize with all of the […]
What is a White Label solution? This is a term that many may not be familiar with. It’s easier to explain by example. Say you own a website design and creation company. You made this client a beautiful looking and functioning website. They then ask if you can help them get visitors to the site […]
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