Monthly Archives: July 2018


The New AdWords Experience

As many internet marketers must know by now, the “new” AdWords is here and there is no more avoiding it. While the new interface is radically different, some of the functions have updated and certain terminology has been changed to improve the experience of using the online advertising service. While there is plenty of irony […]

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How Do I Write for SEO?

Writing quality content in order to elicit a benefit in the search results has changed drastically over the years. SEO can be so complex at times that writing for the purpose of SEO feels like you have to follow a step-by-step guide on how you should write. Thankfully, there have been some really good shifts […]


Welcome Aboard!

There are several steps that take place to get a new PPC/SEM account running and it is crucial each step flows smoothly. If one of these steps has flaws the client’s perspective of their newly formed business relationship takes a hit and can take time to overcome. These steps include, but are not limited to, […]

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SEO Disciplines: Keyword Research

SEO Disciplines: Keyword Research In many cases potential search engine optimization clients reach out to search engine optimization agencies to win the ‘BIG’ keyword for their industry on the internet; when, in fact, this is somewhat likely not to be the best strategy. Of course, ranking the big keyword is of importance and cannot be […]

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What is GDPR? Here’s What You Need to Know

The GDPR Compliance deadline of May 25th has already passed, so in case you’re a bit behind here’s what you need to know about GDPR as a marketer. Please note: This blog is not official legal advice, and we recommend ensuring you’re fully compliant with your legal counsel. First What is GDPR? GDPR is European […]