Monthly Archives: January 2020


Why You Don’t Want to Automate Your Google Ads PPC Campaigns

Automating your pay per click campaigns mainly serves one purpose: to make Google money. Let me rephrase that: Automating your pay per click campaigns mainly serves one purpose, to make Google money, when you automate your campaigns from their start with no historical data. New campaigns starting up, being audited, or short-lived campaigns, are recommended […]

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Google BERT Update – How Does This Affect Your SEO?

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]

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5 Steps to Implement & Optimize Marketing Automation Technology

Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]