Monthly Archives: July 2020


Strengthen Your Local Presence Through Google My Business Marketing Basics

Do you: Have a business? Serve local customers? Want to increase your marketing results? If you answered yes to the above questions, then you should be leveraging local search engine optimization (SEO) and Google My Business marketing to reach more local customers. Since most people use Google for their search needs, we’re going to focus […]

Google My Business Marketing Basics

Google Offering New Deeper Insights Within Smart Bidding for Google Ads

Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]

SMART BIDDING TAKES GOOGLE DEEPER

HOTEL REPUTATION MANAGEMENT

Develop a Good Hotel Reputation Management Strategy

Almost every hotel, bed-and-breakfast, or resort needs some level of hotel reputation management. The statistics for hoteliers are staggering. According to Expedia, roughly 70% of Americans begin planning their bookings by searching on the Internet. Of those folks, 81% say they always or frequently read reviews before booking a hotel, bed-and-breakfast, or resort, according to […]


Basic Website SEO Strategies to Remember and Apply

There are many different Search Engine Optimization (SEO) strategies that you can try for your website. We are going to cover just a few of the basic website SEO strategies. Primarily, you want to perform your due diligence in your keyword research. You want to make sure your website has clean navigation to make sure […]

Basic website SEO strategies

What Is Google Search Console?

Google Search Console is a software tool provided by Google for use by webmasters and site owners at no charge to monitor, maintain and troubleshoot your site for organic results performance in the Google SERPs (Search Engine Results Pages). How Does Google Search Console Help? Google Search Console helps webmasters and site owners spot issues […]

What is Google Search Console blog post image

Social media during COVID

Social Media During COVID: An Antidote to Social Distancing

Since the spreading of the COVID-19 outbreak and pandemic, the expression “Social Distancing” has been increased to the point of being a strict federal government policy. In most states, a government-ordered lockdown followed. The hashtag #StayHome can now be seen everywhere on social media during COVID flareups. What is Social Distancing? Social distancing is physical […]