Last Updated on August 26, 2022 In PPC, the key performance indicator plays a fundamental role. They let you track the performance of your paid ads and improve them on the run. KPIs, or Key Performance Indicators, are metrics that can be used to measure the output of something. In our world, we use them […]
Last Updated on August 26, 2022 Most every Google Business Profile client seems reluctant to ask for reviews on their GBP listing, but Google Business Profile Reviews are one of the most important aspects of optimizing for Google Local Results. Strange but true. Most website owners do not have any issue with asking for testimonials […]
Last Updated on August 26, 2022 Google has done a lot to deal with irrelevant and toxic links, but what does that mean for SEO? Does disavowing links do anything now that Google has made these changes? These are questions that people are asking, and I’d like to spend time answering them. Hopefully, I can […]
Last Updated on May 3, 2022 A reputation management strategy is an essential aspect of brand building, and it entails much more than ensuring that your organization receives positive feedback. Online reputation — goodwill and brand recognition — is quite hard to assess and challenging to fix. When it comes to the specific tactics for […]
