Advertising


Content Marketing

How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]


Microsoft Advertisements New User Interface Change – Formerly Known As Bing Ads

Here in recent days Microsoft Advertisements formerly known as Bing Advertisements has rolled out a pretty significant change to their paid advertising platform. They have had a complete overhaul of the interface. For years now we have known that Bing has attempted to mimic the functions and capabilities of Google Ads. And for the most […]

microsoft new interface 1

Google Shopping | Google Shopping Blog Image

Google Shopping | Free to Sell on Google (Sort of)

It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]


How Google Audiences Work & How They Help

In entertaining, you spend countless hours creating a storyline and investing large amounts of money to put on a production. The effort isn’t extended for just personal satisfaction, but to have others enjoy your work. In news publications, you want to reach as many people as possible. You want to inform them of events locally, […]

How Audiences Work & How They Help | Cartoon Man Speaking To Crowd

Ecommerce And How it Killed Brick and Mortar | Person Holding Tablet With Ecommerce On the Tablet

eCommerce Killed the Brick & Mortar

In the beginning, there were buildings built of brick and mortar that housed merchandise and services. These places of commerce were the only places people could go to purchase goods and services. Customers would travel to these locations to buy everything they needed such as: Cleaning products Electronic devices Clothing Food Music And so on… […]


Online Marketing Ideas – It’s Time to Get Creative

Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]

Learn How to Be Creative With Online Marketing | App Logos Coming Out of Screen

Microsoft Advertising

Microsoft Advertising: Bing Ads Rebranding and New Life

Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]


Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]

Who Sees Your Ads Featured

Winning Googles Featured Snippet

Optimizing for Voice Search and Winning Google’s Featured Snippet

How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your site than the position one does, […]