Advertising


Golden Ticket Ideas!

Have you ever watched The Office episode where Michael Scott dressed as Willy Wonka and put five golden tickets in different boxes only worth 10% off your next order? Well first off if you haven’t watched The Office shame on you and second it was a great episode. Basically what happens is he sends out […]


Utilizing YouTube to Help Your Business

Utilizing YouTube to Help Your Business   I’m sure the thought has come across your mind as to how you can improve your reach, attract more customers to your business, and at the same time demonstrate your product/service on top of improving sales? If your business is up-to-date with the current times, then you’re already […]


Google Vs. Amazon War – The Product Listing Advertising (PLA) War?

Ok, so all the speculation is in. We all know Amazon is about to kill the game! From offering enhanced Product Listing Advertising (PLA’s) to their A9 algorithm and enhanced search features, Amazon  offers some digital marketers a dream! Make money fast. As ROAS (Return OnAdSpend) rules monthly budget conversations, many business owners have less […]

Technical

Why Should Your Company Invest In Bing Ads?

I’ve been working in the Paid Search Marketing industry for just over 14 years. In my experience as a PPC Consultant during this time I’ve seen Paid Search grow dramatically. It has expanded from something that companies were wary of, and didn’t want to spend their advertising budget on because they thought it made more […]


The Future of Native Advertising

Native advertising may be the way of the future, but what exactly is native advertising? Essentially, it is a form of “disguised” advertising, often online, which is specifically designed to adopt the same form and function of the location where it is found. For example, it might be an article or video created to promote […]


Time Tab within the Submenu of the Segment Tab

The following blog is part two of a previous post on “Segment Data for Improved Adwords Optimization.”   Within the submenu of the segment tab in the Adwords interface you’ll find the first option named “Time.” The Time submenu has its own submenu with the other time options of Day, Week, Month, Quarter, Year, Day […]


Top Three Steps in Producing Effective Video for Your Company

Know your “why?”   I was sitting down having lunch with a CEO of an assisted living facility, when he exuberantly lit up as I asked questions about his company. He answered passionately and precisely and eventually I didn’t have to ask questions. He went off like a freight train in perpetual, unstoppable motion, spilling […]


That! Company Haunted House!

As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise a few hundred dollars to help out local groups, but that is not the focus of this blog. The office underwent an incredible transformation, as some of these pictures show, […]