Google Ads


Should You Be Running Google Ads And Bing Ads At The Same Time?   Recently updated !

This is a question that we continue to receive from new clients and even existing clients. Because Google is such a power house and mostly recognized name, many people believe that all they need is Google Ads as their driving force of sales, leads, or conversion points. Now, we cannot deny that Google is definitely […]


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Site Options In Google Ads Has Altered In A Big Way

If you have never heard or used Site Options before, they are primarily used within the Display Network, Remarketing within the Google Adwords (old interface), and Google Ads (new interface) platforms. With many big changes happening to the Google Ads platform, Google has taken a lot of advertisers’ control away little by little. In some […]


What’s New and What Took a Hike

Last time I wrote about Google’s new AdWords experience, which is now called Google Ads, replacing the AdWords interface that we have become masters of over the past 15 years. Google began the permanent switch on July 10th and should be complete by the end of the year. Some experts feel the transition will be […]

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Keep Politics Out of It

With mid-term elections just around the corner we are being slammed with political ads everywhere we look, From stacks of post cards and flyers in our mailboxes every day to ads at every commercial break on television and pre-recorded phone calls during dinner. It’s enough to drive you crazy! There are no restrictions on how […]


Responding to Reviews – the Good, the Bad, and the Ugly

Reviews are an extremely important aspect of any business nowadays. Being aware of how one’s business is being perceived by your customers is just one aspect to the review system. A major aspect of the review system is to see what potential customers will see. You want to make sure that your business is being […]

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Google Merchant Center

Fixing Disapprovals In Your Google Shopping Feed Within Google Merchant Center (Part 1 fo 2)

Developing and Optimizing your Google Product Feed can be an extremely difficult task in and of itself. Never mind having to worry about finding your Google Product Feed running over with nuisance Disapprovals laying everywhere. I’ve recently come across an instance where a client had a number of Disapprovals surfacing one after the other. Once […]


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The New AdWords Experience

As many internet marketers must know by now, the “new” AdWords is here and there is no more avoiding it. While the new interface is radically different, some of the functions have updated and certain terminology has been changed to improve the experience of using the online advertising service. While there is plenty of irony […]