Listings in Reporting Software

White Label Social Media Reporting Software

White Label Social Media Reporting Services: What They Are and Why You Need Them

Social media is an integral part of the marketing world, but it's not as easy to track and report on day-to-day activities as say, email marketing. With small businesses often understaffed or underprepared for social media marketing, many are turning to white label social media reporting services. This type of service provides you with a central dashboard that allows you to monitor all your social platforms in one place. Using this you can view, manage and report on your social media marketing activity.

These services are often built with integration with other software platforms such as Hubspot or Marketo. These tools automatically pull data into the platform. Reporting into a platform such as Hubspot allows your business to leverage insights from your social media marketing efforts. This generally means the insight you gain from these reports will inform your daily decision-making process, especially if you are running multiple campaigns simultaneously.

There are many features that differentiate one from another. Some of these include:

1. A central dashboard that allows you to view all your social media activity in one place. This includes posts and other activity on the main profiles for your business, as well as across all the platforms you have integrated with – Facebook, Twitter, Linkedin, Youtube, etc.

2. A reporting platform that allows you to set up customized reports on any metric you choose to track.

3. The ability to track and report on the success of both owned and earned media. This includes Google+, Twitter, Facebook, Youtube, etc.

4. The ability to view insights from your white label social media reporting activity over a period of time, or to compare multiple data points across various data sets such as geolocation information, etc. This is especially useful when you need to be able to compare results from one campaign against another for example.

5. A level of automation in the reporting process that allows you to increase the level of output you receive. For example, rather than having a report generated for you at the end of the week, it will be delivered daily or weekly through an automated process instead.

6. The ability to take advantage of tools that help your company's social media strategy by integrating all the data into one platform. For example, you can create email marketing campaigns based on insights from your social media activity.

7. The ability to take advantage of tools that help your company's social media strategy by providing recommendations based on other people's activity. For example, you can receive recommendations for what you need to do in order to increase engagement on your social media profile (or in a chosen area such as Facebook Groups).

8. The ability to integrate reporting capabilities with existing third-party software. In this way, you can pass information into these tools across platforms such as CRM (Customer Relationship Management) systems or email marketing platforms. This type of integration helps you to see at a glance how your campaigns are performing in relation to certain KPIs.

9. The ability to make use of third-party tools which help you to track and measure B2B campaigns. For example, you can integrate the White Label Social Media Reporting tool with Leadspinner and other lead generation software. This allows you to create email marketing campaigns based on data from the social media platforms as well as send further messages based on leads that have been obtained from these tools.

10. The ability to integrate with third-party software to help you measure how well your social media campaigns are performing. This type of integration can be valuable because it helps you to see data from all the platforms you are using in relation to certain KPIs.