Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign – Part 2


 

In part 1 of my Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign  post I covered the first four of the most important basic elements and strategies of a successful search engine optimization campaign: Keyword Research, Keyword Match, Metadata Page Title Creation and Implementation, and Metadata Meta description Creation and Implementation.

In this post I will cover more of the elements and procedures of the Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign.

1. Missing Metadata Page Titles

Why is identifying missing metadata page titles important? Creating and implementing metadata page titles is part of the on page search engine optimization process.

Metadata page titles are the key element to proper on page search engine optimization. It is considered the most important on page factor for obtaining ranking results in the search engine results pages.


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Not having a metadata page title forces the search engines to create one for you. They may just post your site name in result snippets.

Metadata page titles define what is expected to be found on your web page.

 

Control your own destiny and identify where you have missing metadata page titles and get them in place today!

 

2. Duplicate Metadata Page Titles

What are duplicate metadata page titles, and how do they happen? Identifying and correcting duplicate metadata page titles is part of the on page search engine optimization process.

  • Every page on your site is unique. Every page title for proper search engine optimization must be unique as well. Duplicate metadata page titles cause confusion for the search engine algorithm’s ranking factors because the duplicate page titles indicate that you have seemingly duplicate pages.
  • Duplicate metadata page titles can cause the search engines to drop one of the two or both pages because it cannot figure out which page is most important for ranking results.

 

Get going! Identify and correct your duplicate page titles now!


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3. <h1> Tag Usage

What is meant by <h1> tag usage? The proper use of <h1> tags is part of the On Page Optimization process. The following guidelines must be followed for proper <h1> tag usage:

  • <h1> tags are a required element for proper search engine optimization.
  • They need to contain the page’s keyword(s).
  • <h1> tags need to appear first in the body content.
  • They need to be used one time and only one time on the page.
  • Do not tag images as <h1> tags

 

Now start creating your proper <h1> tags and implement them on page!

 

4. Matching <h1> Tags And Metadata Page Titles

What are matching <h1> tags and metadata page titles? Why is this element important? Identifying matching <h1> tags and metadata page titles are also an on-page Optimization process.

Page Titles should never match the <h1> tag on the page. They can be similar, but not matching word for word.

Page titles are the most important element for indexing pages properly as this is one of the first elements that the search engines use for algorithm ranking results.

Duplicating your page title with your <h1> tag can appear spammy to a search engine’s algorithm.

Properly created, your ‘different’ <h1> tag can help further explain what your page is all about.

 

Now, go find those matching <h1> tags and metadata page titles and fix them!

 

5. Missing <h1> Tags

Why are missing <h1> tags important? <h1> tags as noted previously are part of the On Page Optimization process and an important element for the search engines’ ranking factors.

Not having an <h1> tag on your page(s) can impede your search engine optimization campaign efforts.

 

Now, go find those missing <h1> tags and fix them!

 

6. Multiple <h1> tags

What are multiple <h1> tags, and why is this element important? Identifying pages with multiple <h1> tags is an on-page search engine Optimization process. <h1> tags are an important element in the factors for ranking results in the search engine results pages.

Using more than one <h1> tag on a page can be confusing to the algorithm thus weakening your search engine optimization efforts.

Using more than one <h1> tag on a page may appear spammy to the algorithm which may jeopardize your search engine optimization efforts.

 

Now, go find and fix those multiple <h1> tags!

 

7. Missing Metadata Meta descriptions

Why is identifying and implementing missing meta descriptions important? Identifying and correcting missing metadata meta descriptions are part of the on-page search engine optimization process.

Meta descriptions are important because they are used in your search snippet result in the search engine results pages.  See image below:

If you are missing a meta description, the search engine will create one for you. However, it may or may not be applicable to the search query term used by a searcher, thus possibly undermining your probability of a click.

By creating your own custom, unique meta description that meets the search engine specification for character count and pixel count, you may be able to control your own snippet result in the search engine results pages.

 

Get going and control your search engine results snippets now!

 

In my next post, part 3 in this series of Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign I will cover the following:

  • Duplicate Metadata Meta descriptions
  • Broken Inbound External Links
  • Canonical Reference Usage
  • Content Review
  • Internal Link Building
  • Image Alt Attributes
  • Broken Internal Links
  • Broken Outbound External Links
  • .xml Sitemap
  • Nofollow Attributes On Internal Links
  • Redirects
  • txt file
  • Page Speeds
  • Reputation Management
  • Hazards

 

About That Company

Founded in 2007, That Company is one of the largest agencies, by staff size, in the United States dedicated to specializing in digital marketing: search engine optimization campaign management, pay per click advertising campaign management, social media marketing advertising campaign management, online reputation management  campaign management and organic campaign management, white label search engine optimization campaign management, white label pay per click campaign management and white label social media marketing campaign management.

About the Author: Mark B. Gray

Mark has been with That! Company since the day that we opened the doors in May 2007, starting as a commission only, subcontracted website salesman providing website development and hosting services to SMB’s (small to medium sized businesses). As the company neared its first 6 months in business a fourth employee was added, and Mark became the fifth full-time employee. Aside from the company’s CEO, Mark was the first employee to manage PPC campaigns. As the business’ Search Engine Optimization client base grew, Mark added Search Engine Optimization content curation and on page optimization implementation and testing to his resume. As the company neared its first year in existence, Mark became a Search Engine Optimization consultant with a full load of clients to manage. Mark’s strengths include: On page Search Engine Optimization implementation and testing, backlink disavowal discovery and data evaluation, Google Search Console use and data evaluation, Google Analytics use and data evaluation, client communication, reliability, accountability and Search Engine Optimization content curation on an ‘as needed’ basis.

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