Do you prefer for your customer to like you a lot or to recognize you as the best provider? It’s tough we all have a natural desire to want to be liked, but at the end of the day it comes down to results.

Results = best product, best provider, best experience, BEST VALUE.

Relationship building is good, but wouldn’t it be better to build a relationship on well provided consultation; instead of because I agreed with you?

In your marketing/sales efforts are you challenging your prospects when they’re incorrect? Perhaps gently challenging them, but nevertheless challenging them?

OR are you yet another “Yes Man”?

Now beyond sales if you’re a consultant or on going service provider do you fall into the trap of wanting to be well liked?

Here’s to a better customer experience!

Written By: Michael Knorr – Director of Marketing and Sales