THAT! Company’s Strategic Alliance Division serves as a partner to agencies and businesses by providing support in, and access to, a full range of white label marketing options. We vet our partners carefully, and ask that you do the same of us. Every strategic alliance is negotiated and created to serve the custom needs of our partners. From comprehensive private label arrangements to per project delivery, THAT! Company is ready to execute!
We understand that your clients hold you accountable on many different levels, from creative to conversions. From big brand agencies to smaller ventures, THAT! Company takes our partner relationships very seriously. We provide unrivaled results in all digital verticals through diligent research, planning, implementation and measurement.
5 Ways White Label Marketing Will Amplify Your Profits
If you’re struggling to push your agency into the big leagues, white label marketing is an open door. All you have to do is walk through it. These days, it’s frequently used as the first rung on the ladder to greatness, letting you expand your service offerings without that pesky investment that usually comes with growth.
First Thing’s First
The retail sector has been using white label products for as long as people have been listening to vinyl. Sellers would use phantom labels to mitigate their risk when introducing new music to the market, in an attempt to find out how many records needed to be produced based on the demand. Private labels increased interest in the product without investing heavily during its nascent stages. White label marketing works according to the same concept. An online marketing specialist sells you or your clients a service, which you can adapt or brand, emphasizing your unique attributes and characteristics before selling it to your end users.
Private vs. White Label: What’s the Difference?
Private and white label are terms that are often used interchangeably, but they’re two different concepts. A private label service is tailored and branded specifically for your needs. A white label service is generic, and offered to you to resell “as is”. While That! Company offers both private and white label services, it prefers and specializes in the made to order approach of private label marketing.
White Label Services Add to Your Spectrum of Products
There are as many ways to use white label marketing as there are marketing strategies. They all have one thing in common: phantom marketing adds to the spectrum of services you offer. A digital agency who focuses on web development, might hand their search engine optimization work to That! Company, instead of starting an entirely new SEO department complete with its own talent. An analog advertising agency might add a full spectrum of online marketing services under a white label, and an SEO specialist might use a phantom agency to deliver HR-heavy services because of staff limitations. The ultimate result, in every case, is having the resources available, so you’ll always be in a position to accommodate your clients. Your company, the one with limited personnel, now has the ability to deliver a potent package of marketing dynamite despite the fact that you lack the infrastructure to provide it.
A New Kind of Support Structure
The process of building an online campaign is similar to spinning a web to guide traffic from one keyword to the next on a huge number of reputable sites. White label services come with that web already spun. Your phantom provider has a stable of businesses across an impossibly high number of industries, and all are waiting to refer traffic, and build links, to your clients’ websites. Building rank with white label SEO gives you access to something that money alone simply cannot buy: sites with established reputations that Google has already crawled and ranked. This adds incredible diversity and depth to your keyword strategy. Co-hosted content and site sharing can also be implemented to gain the same benefits. Similarly, white label PPC can leverage established relationships between That! Company and our clients, to secure high traffic advertising space. Since the first three advertising spots receive 46% of the page’s clicks, affiliations are no longer an option but a necessity. White label social media can be used in precisely the same way: established pages need your content and you need their referrals, so symbiosis makes perfect sense.
Time: A Product You Can Buy
In the past, there was no way to regain your lost work hours, so marketers had no choice but to deflate their offerings to suit their finite resources. White label services provide you the opportunity to devote your time to other areas of your business, allowing us to perform the parts of your job that don’t need your personal touch. We deliver the time you desperately need to give each of your clients a truly customized solution. One of your greatest assets is your passion. White label SEO, when implemented by a business as achievement-rich as That! Company, gives you all the rank you need, so focus your time on what we can’t give your clients: your enthusiasm and time. Outsource your white label PPC to clear enough hours to create fully customized campaigns and let us handle your white label social media so that you have the resources to build your corporate culture.
Leveraging White Label Marketing to Enter New Markets
It costs an average of $1,999 to train one employee. That makes setting up an entirely new department oppressively expensive, but you can still access a fully trained staff through private and white label marketing. If you’ve yet to stretch beyond analog advertising, your clients are missing out on a medium that 90% of Millennials use: social media. Google makes its algorithm updates relatively public, but most social media sites keep theirs extremely guarded which makes setting up a social media marketing silo infinitely challenging. That! Company has social media expertise, already packaged with a fully trained team to execute your campaigns.
White label social media lets you venture into a brave new world with all the knowledge of an established social media marketer. Similarly, if you’re a video marketing specialist without PPC experience, you can enter niche markets with great confidence through white label PPC. The concept is simple: we do what you can’t, and we do it exceptionally well.
Building Brand Strength
Your brand is diluted by every marketing service you don’t offer, but overextending yourself dilutes it even more. Until now, the only solution was to specialize and send clients elsewhere for services beyond your scope. The potential losses are staggering. The customer lifetime value (CLV) of a rudimentary coffee shop client is $14,000, so comprehensive marketing services generate a CLV that few agencies can afford to lose. Private label services let you hold onto every CLV you access while strengthening your brand identity.
Seth Godin was stating the obvious when he said, “You must develop […] services and techniques that the market will actually seek out.” No agency wins market share from its rivals by being ordinary. Your services must be remarkable, but that takes skill, investment, and knowledge. Those are traits That! Company has already established, and they’re at your fingertips. Your road to future success is just a phone call away.
THAT! Company Strategic Alliance Opportunities Include:
- Independent Representatives/Business Development;
- Joint Ventures;
- Reseller Agreements;
- Private Labels;
- Other options, as identified;
THAT! Company Dominates the Internet Marketing Industry:
#183 on the Inc. 500 List of Fastest Growing Privately Held Companies in the U.S.
Well ranked for hundreds of keywords related to SEO and online marketing, including “PPC management”
These achievements leave little doubt as to the power of THAT! Company’s Internet marketing abilities. We can certainly achieve phenomenal results for our partners and their clients.
In addition, THAT! Company was named as an Inc. 500 company in only four years by utilizing an Internet marketing model with little to no outside sales operation, in combination with the unbeatable skills, professionalism and dedication of our entire team. We bring the same award-winning, revenue-stream generating model to potential partners within the U.S. and around the globe.
THAT! Company Rocks These Partner Services:
- Search Engine Optimization;
- Pay Per Click Management;
- Social Media marketing and programs;
- All manner of consultation.
So whether you need a partner who can handle white label SEO, PPC, social media, or anything related to internet marketing, contact us today! We’d love to help you and your clients achieve your goals.