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White Label Local SEO Services

White Label SEO Services by That Company
White Label Local SEO Service

Unlock the Power of White Label Local SEO Services

Are you looking to offer comprehensive local SEO services at your agency but lack the resources or know-how? White label local SEO is a streamlined solution that enables you to deliver expert local SEO under your own brand. Here, you will discover how to utilize these services to gain a competitive edge, attract more clients, and increase your agency’s revenue, all without the need to invest in additional staffing or training.

Executive Summary

  • White label local SEO is essential for boosting a business’s visibility in local search results, which is critical as 46% of all Google searches are for local information.

  • Agencies can leverage white label local SEO to grow their service offerings without the need for in-house expertise, creating new opportunities for revenue and client satisfaction.

  • That! Company provides customizable and scalable white label local SEO services, enabling seamless integration and dedicated support to enhance agency offerings and drive client success.

The Rise of Local Searches

In the SEO world, the local search landscape is rapidly transforming. A whopping 46% of all Google searches are for local information. Further, the Majority of these are mobile search. This means that almost half of all Google users are looking for local businesses, services, or products. Naturally, businesses that optimize for local search have a significant advantage in attracting these potential customers.

One of the key SERP features of Google’s is the ‘local pack’, or ‘map pack’. This is a set of three local businesses that Google displays at the top of its search results when users search for specific businesses or local services. It’s THE coveted spot that significantly enhances the online visibility of local businesses.


Table of Contents

So, how does a business land a spot in the local pack? Locally Focused SEO is the key to success. It’s an essential tool for businesses looking to improve their online visibility and attract more customers. By optimizing a business’s local SEO, agencies can help them achieve better rankings in their local area’s search results, increasing their chances of appearing in the local pack and attracting more customers.

The Importance of White Label Local SEO

Understanding White Label Local SEO

Local SEO is the rocket fuel propelling local businesses to new heights by boosting their visibility in local search results. With over 75% of consumers turning to search engines for local inquiries, it’s clear that local SEO is no longer optional but a must for any local business with a physical location or serving a specific geographical area. By implementing search engine optimization strategies tailored for local search, businesses can ensure they stay ahead of the competition.

White label local SEO services provide the thrust needed to launch businesses into the local search stratosphere. They help businesses improve their online presence and attract more customers, offering scalable and customizable solutions that meet the growing demand for local SEO.

But what if your agency lacks the resources or expertise to offer local SEO services? Enter That! Company, the white-label local SEO provider that enables agencies to provide these essential services under their own brand without the need to invest in training. This creates a win-win situation, benefiting both the agency and its clients.

Benefits for Digital Marketing Agencies

advantages of white label local seo

For digital marketing businesses, offering white label local SEO services presents a golden opportunity to:

  • Broaden their service portfolio

  • Target a wider audience

  • Outsource time-consuming tasks such as local SEO

  • Focus on their core competencies

  • Scale their business more effectively.

But the benefits don’t stop at scalability. Increasing revenue is a significant benefit of providing white label services in general, as it adds value to the agency’s offering. Agencies can leverage these services to enhance their revenue stream and build a robust foundation for growth, making white label local services a worthwhile investment.

Core Components of White Label Local SEO Services

essential local seo components

White-label local SEO is like a Swiss Army knife, packed with tools and features that can help agencies effectively meet their clients’ needs. But what are the key elements of an effective local campaign? Let’s break it down.

An effective local focused SEO campaign is a well-oiled machine with multiple components working in harmony. These include:

  • Initial SEO Audit

  • Extensive Keyword Research

  • GMB Optimization

  • Regular GBP Posting

  • Ongoing GBP Posts

  • Question and Answer (GBP Q&A) development and management

  • Product and Services Listing Development

  • Review Management (Automated or non-automated)

  • Negative Reputation Management (Negative Review Response Processes)

  • White Label GBP Insights Reporting

  • Organic Keyword Ranking Reports

  • GEO Ranking reports by latitude and longitude

  • Regular client meetings with a local SEO expert by phone

Each of these components plays a crucial role in ensuring that the local campaign delivers the desired results.

Navigating these components might seem daunting. But fear not! That’s where That! Company comes in. With their expertise and experience, they can guide agencies through these components, helping them deliver high-quality, customized local SEO services to their clients.

Google Business Profile Optimization

In the world of local SEO, the Google Business Profile (GBP) is king. It is a crucial element for local results as it can enable businesses to appear prominently in Google’s local map pack and sidebar space. Proper Profile optimization is considered the #1 method for appearing in the map pack.

So, how can one optimize a GBP for maximum impact? By applying straightforward white-hat techniques to your customer’s profile (formerly Google My Business), you’ll be well on your way to local success.

Optimization of a GBP involves more than just updating business information. It requires a strategic approach that includes:

  • Optimizing business descriptions

  • Maintaining correct NAP data

  • Adding updated posts and photos

  • Listing relevant keywords

  • Managing FAQs and reviews

These elements contribute to a robust GBP, enhancing the business’s visibility in their local area’s search results.

One key practice that should not be overlooked is engaging with customer reviews. Responding to each review and generating review links using the Place ID or GBP account shows customer care and can influence both Google’s ranking and potential customers’ perception. With a fully optimized GBP, businesses can effectively enhance their online presence, attracting more customers.

White Label Local GBP SEO

Local Keyword Research

Serp Feature Local SelectorLocal keyword research, which involves using different local keywords, is another critical component of effective local SEO campaigns. It involves identifying local searches,related keywords, and search terms that customers with local intent use. Then, using this information to optimize Google Profile and website content for better local search visibility.

The power of local keyword research lies in its ability to tap into prospective customers’ minds. By identifying the search terms they use, agencies can tailor SEO strategies that cater to search trends, making their clients’ businesses more visible to the local audience.

One of the standout features of our local SEO strategy is the use of proprietary research tools developed by That! Company. These tools provide advanced local search term suggestions that reflect the specific queries of potential local customers. By utilizing our exclusive technology, agency’s local business clients can unlock a deeper understanding of local behaviors, allowing for the creation of highly targeted and effective local strategies.

NAP Citations and Consistency

The acronym NAP stands for Name, Address, and Phone number, and it plays a crucial role in local ranking signals. Having consistent NAP information across all platforms and data aggregators can improve your local rankings. Think of it as the digital fingerprint of a business. It helps search engines and customers identify and locate a business. But NAP must be accurate and consistent across all platforms for it to work effectively.

Consistency in NAP information is essential to ensure your client’s business visibility in search results and establish online credibility. Name, Address, and Phone Number citations help verify the accuracy of business information, enhancing trust in the business’s online listings. Furthermore, effective management of local citations can improve local search rankings, significantly boosting a business’s online visibility.

Therefore, maintaining accurate and consistent NAP citations is a critical task for any local campaign.

Local Link Building Strategies

Link building is a cornerstone of any SEO strategy, and local SEO is no exception. Building quality backlinks from local sites can enhance a site’s authority and improve its presence in local SERPS (Search Engine Results Pages). Local link acquisition strategies can vary, but some effective approaches include reclaiming lost links, broken link building, and finding unlinked brand mentions.

Through linking with local area businesses, sponsor local events, supporting local charities, and obtaining Chamber of Commerce links can all provide significant benefits for local SEO. That! Company takes local link building a step further by creating and publishing original content on high-quality, locally relevant websites, further enhancing link acquisition.

Leveraging That! Company’s White Label Local SEO Expertise

That! Company is proud to be a standout white label provider and expert in the field. With our White Label experience dating back to 2007, we offer a comprehensive suite of white label digital marketing services. Our unique approach to optimizing online presence through Google listings, local citations, and review management sets us apart.

By partnering with us for white label services, you can unlock substantial benefits, including:

  • Access to new revenue streams

  • Commission-based revenue-sharing models

  • Our expertise, reflected in our long-standing operation and successful track record of delivering full-service digital marketing solutions

Partnering with us is an enticing option for agencies looking to expand their offerings.

Moreover, our white label local SEO services are distinguished by our unique pricing model. Unlike typical pricing models that may limit profitability, our pricing model is designed to maximize the profitability of our relationships with clients, making it a standout feature in the market. We’re proud to say that our pricing model is the most scalable in the digital marketing business.

GBP Local Optimization Result

Customized Solutions

Every business is unique, and so are its local SEO needs. Recognizing this, That! Company offers personalized white label SEO strategies that are developed in partnership with reselling agencies to meet the unique goals and needs of each client. Whether it’s simple Google business profile optimization packages or custom GBP+ with full website optimization services, we have your client’s needs covered.

The services are scalable, allowing for both full outsourcing of SEO work or partial support. This flexibility enables customization of services to align with client requirements. Moreover, building a successful partnership includes transparent processes, reliable metrics for reporting, a history of success, sales support, and a dedicated growth manager. This comprehensive approach ensures that each client receives a solution that is tailor-made to their needs.

Dedicated Support

Support is a cornerstone of our service offerings, and we at That! Company take pride in providing continuous support for our white label local SEO services. This includes detailed reporting and analytics that allow our clients to track their progress and pinpoint opportunities for further growth.

Furthermore, we offer:

  • Dedicated technical support to swiftly resolve any client inquiries or issues

  • Prompt and responsive communication

  • Regular updates on the latest SEO trends and changes

  • Consistent ongoing support to ensure client satisfaction

Our unwavering commitment to customer service distinguishes us from other white label providers and reassures our clients of our dedication to their success.

Seamless Integration

We at That! Company understand that transitioning to a new SEO provider can be significant for many Agencies. That’s why we prioritize a smooth and worry-free integration process for new clients moving from other local SEO services. Drawing from our comprehensive experience since 2007, we have refined our client migration processes to ensure a seamless transition that honors any previous SEO campaigns for integration.

We guide new clients through a well-structured migration process that aligns with our commitment to providing uninterrupted, integrated services. This approach minimizes any disruption to ongoing marketing efforts and bolsters the client’s overarching strategy.

Enhancing Your Agency’s Offerings with White Label Local SEO

Offering white label local SEO offers significant benefits such as:

  • Control over branding

  • Flexibility

  • Direct communication with marketing professionals

  • Unlimited growth potential

This approach allows agencies to focus on their core tasks.

White label local SEO services enable agencies to:

  • Integrate SEO services under their own brand

  • Deliver services that appear proprietary to the agency

  • Offer expert SEO solutions without developing the skills in-house

  • Expand their market reach by providing SEO to clients with local businesses

  • Increase client retention by becoming a one-stop-shop for digital marketing needs

  • Enhance their brand reputation by associating with high-quality SEO results

  • Avoid the overhead costs associated with hiring a dedicated SEO team

  • Quickly adapt to the ever-changing landscape of SEO with expert partners

  • Provide scalable SEO solutions to clients of all sizes, from small local businesses to larger enterprises

  • Utilize advanced SEO tools and analytics without the need for significant investment

  • Capitalize on the growing demand for local SEO campaigns as more businesses recognize its importance in driving local traffic and sales

This offers a distinct advantage over SEO reselling.

Choosing white label local SEO offers several benefits for businesses:

  • Allows businesses to focus on their primary offerings

  • Outsources complex SEO tasks to expert service providers

  • Enhances service offerings

  • Attracts more clients

  • Boosts revenue

Our White Label Local SEO GEO Reporting Tool

Local SEO is significantly different from national SEO campaigns. The primary difference is specifically in how you report your successes to your clients. Our proprietary Local SEO GEO Reporting Tool is one of the most important local SEO tools we have at our disposal. IT allows us to visually demonstrate to your clients where they are ranked by latitude and longitude.

Local SEO Success Story

Google local results change based on where the searcher is located. Gone are the days of delivering a list of keywords with ranking position numbers next to them alone. Our white label seo reporting helps the client understand what is precisely happening “on the ground.” Watch our GEO tool in action.

Geo Reporting Map Ranking

In the video, we run a report for the keyword “Business Attorney.” We’ve chosen to display a 7×7 grid.  The grid points are each separated by one mile. This type of report gives a noticeably clear understanding of the rankings within 49 square miles around the business. Rankings shown by a 1, 2, or 3 are showing in the Map Pack on the Google Search Engine Result Page (SERP). Results 4 -20 show the ranking position when searching in Google Maps.

Our Reports can generate map grids of 3×3, 5×5, 7×7, 9×9, 11×11, 13×13. In distances of .1,.25, .5, 1, 2, 3, 5, 8, and 10 miles between grid points. This means we can cover an area as small as three-tenths of a square mile (3×3 at .1 mile distances) up to 16,900 square miles (13×13 at 10-mile distances) and nearly anything in between.

Elevate your agency’s reputation and image by supplying leading-edge visual GEO reporting rather than outdated reporting containing lists of numbers and flat charts.

Identifying Potential Clients

Identifying potential local business clients for local SEO services is a crucial step for agencies. Potential clients include local businesses with weak online presence or poor local search rankings, which can be identified through market research and analysis.

Agencies and freelancers should also consider upselling local SEO to existing local business clients, especially those who have already expressed an interest or need for enhancing their local SEO. By integrating white label services into their service portfolio or proposing them as a branded standalone service, agencies can effectively target potential clients and expand their customer base.

Pricing and Packaging

Pricing plays a pivotal role in the success of a local SEO service offering. The pricing of local SEO services is influenced by multiple factors including:

  • The scope of work

  • Industry competition

  • Provider’s expertise

  • Location

  • Project deadlines

Pricing models for white label local SEO services can vary, with options including multi-tiered service levels or tailor-made pricing to fit each client’s unique needs. Setting profitable white label SEO rates involves researching current market rates, analyzing competitor pricing, understanding service inclusions, and ensuring quality is in alignment with costs.

With the right pricing strategy, agencies can ensure a profitable and sustainable local SEO service offering. We have Local Search engine optimization solutions for all sizes from simple GBP Optimization Packages, to fully customizable GBP+ solutions with complete onsite optimization services.

the wise choice

Building a Strong Partnership

Choosing the right SEO provider is just the first step. Building a strong partnership with the provider is crucial for success. This involves selecting a company with:

  • a strong reputation

  • a track record of delivering effective local campaigns

  • a wide range of services

  • transparent communication channels

  • support capabilities

  • an ability to adapt to search engine algorithm changes

It is also crucial to ensure that the white label SEO reseller engages in ethical practices and avoids techniques that can harm clients, such as keyword stuffing or the use of low-quality backlinks. That! Company stands out in this area, with our commitment to ethical practices and high-quality services.

Local SEO GBP Result

Collaborative efforts are also important in a partnership with a white label local SEO provider. This includes utilizing comprehensive audits to assess local rankings and providing branded regular performance reports. By working closely with the white label provider, agencies can ensure that strategies align and are implemented effectively for the best possible results.

Case Studies: White Label Local SEO Success Stories

Local SEO Case Studies

Nothing speaks louder than success. Real-world success stories from agencies partnering with That! Company for white label local SEO services showcase the achievement of positive outcomes. These success stories serve as a testament to the effectiveness of our services and the expertise of That! Company.

local seo case study

Case studies from That! Company reveal client-specific benefits such as enhanced organic rankings, greater website traffic, and improved conversion rates resulting from our localized SEO. These tangible benefits demonstrate the substantial value that agencies can bring to their clients through white-label local SEO services.

Moreover, agencies utilizing That! Company’s services have seen:

  • Increased revenue

  • Strengthened customer loyalty

  • More foot traffic

  • Increased phone calls

These tangible benefits further demonstrate the transformative power of white label local SEO.


In the ever-evolving digital marketing landscape, white label local SEO stands out as a powerful tool for agencies to enhance their service offerings, attract more clients, and boost their revenue. With its unique combination of Google Business Profile optimization, local keyword research, NAP citation management, and local link building, white label local SEO provides a comprehensive solution for businesses seeking to enhance their visibility in their local area.

Partnering with an experienced white label local SEO provider like That! Company can further amplify these benefits. From offering customized solutions and dedicated support to ensuring seamless integration, That! Company has the expertise and resources to help agencies deliver high-quality, effective local SEO services to their clients. So, why wait? Harness the power of white label local SEO and propel your agency to new heights of success.

Frequently Asked Questions

local seo faqs
  • What is white label local SEO?

    White label local SEO allows agencies to provide local SEO services under their own brand, without the need for in-house expertise or resources. Instead, services are provided by a third-party provider, such as That! Company.

    This ensures the maximum potential for local clients to find the services they are looking for.

  • Why is local SEO important for businesses?

    Local SEO is crucial for businesses because it improves their visibility in local search results, helping them attract more customers. Over 75% of consumers use search engines for local inquiries, making local SEO a must for any business with a physical location or serving a specific geographical area.

    Organic SEO uses many of the same strategies as local SEO, such as targeting relevant keywords and phrases and creating content with local relevance.

  • What are the key components of a successful local SEO campaign?

    To run a successful local SEO campaign, make sure to focus on Google Business Profile optimization, local keyword research, citation management, on-page SEO, link building, content creation, review management, and SEO reporting. These components are essential for boosting your local online presence and driving more traffic to your business.

  • How can agencies benefit from offering white label local SEO services?

    By offering white label local SEO services, agencies can expand their service range, reach a larger clientele, and grow their business efficiently, ultimately boosting their revenue.

  • What makes That! Company a good choice for white label local SEO services?

    That! Company is an excellent choice for white label local SEO services due to its unique approach to optimizing online presence and its comprehensive suite of digital marketing services tailored for local business success. Choose That! Company for a top-notch local SEO solution.

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