That! Company White Label Social Media Management (SMM) Services
White Label Social Media Management( SMM) is a term used to describe the practice of a company outsourcing its social media marketing efforts to a third party. In the most basic sense, white labeling is a strategy businesses use to differentiate their product or service from their competitors. In the case of social media, white labeling allows a digital agency or traditional agency to focus on its core competencies and outsource its social media efforts to a third party.
A company may choose to white label social media management because they don’t have in-house resources, they don’t have the time or budget to manage their own social media efforts, or they don’t have the expertise to manage their social media marketing efforts consistently for their clients.
Agencies may choose to white label social media marketing efforts for any number of reasons, but the two most common are:
- the agency doesn’t have in-house resources with the skills needed to manage their client’s social media marketing efforts, and
- the business doesn’t have the time or budget to manage their own social media marketing efforts.
In either case, the business benefits from outsourcing its social media efforts to a third party that can handle the day-to-day management of their customer’s brand’s social media marketing efforts. Although white labeling social media management can be an effective approach to managing social media marketing, it’s important to note that white labeling doesn’t mean that the end-client doesn’t have any responsibility for their social media marketing efforts. We prefer and encourage collaboration with your clients to get the best results. That’s what makes That! Company different. We work directly with your clients under your brand. Taking the day-to-day phone calls, customer service issues, everything off your hands!
White labeling social media management is similar to white labeling other marketing services, such as search engine optimization (SEO), pay per click (PPC), and email marketing. The business outsources its SEO, PPC, or email marketing efforts to a third party that handles the day-to-day tasks associated with managing those marketing services. In this way, white labeling is an effective way for a business to manage its marketing efforts without having to hire in-house resources or spending a lot of money on outside consultants.
Why is Social Media Marketing Important for Your Agency’s Customers?
Social media marketing is about using the best social media techniques to attract and retain customers. It is about creating a sense of social community around your customer’s brand or business. It is about creating a community of people who are interested in and excited by their brand or business, or who feel that their brand or business speaks to them and their interests. Social media marketing is not about just buying advertising space on search engines or social media platforms (It’s certainly a part of the process). Social media marketing is about developing relationships with people and encouraging them to buy from your customer by giving them something they want, a high-quality experience, to remember them by. Social media marketing is also about building relationships with other businesses and brands, which is vital for maximizing the effectiveness of your client’s marketing efforts. Social media marketing can help your customers grow, improve their bottom line, increase customer loyalty, and increase their popularity among potential customers.
Are you looking for the best white label social media management solution for your Agency?
If so, you’re in the right place! That! Company is the best white label social media agency for businesses looking to outsource their social media marketing. We offer a white label social media management solution that’s customized to your agency’s needs. We work with your clients to build a comprehensive social media campaign that provides real results. We pride ourselves on working with clients to develop a social media campaign that’s tailored to their business’s specific needs, goals, and audience. We take the time to get to know their business and the customers they’re trying to reach. This means that they’ll receive a high level of personalization and attention.
We offer a full suite of social media management services.
Whether you’re looking for help with Facebook, Twitter, LinkedIn, Pinterest, or Instagram, That! Company will provide your Agency with all of the tools it needs to succeed in the social media space. We have experience working with all types of businesses, from eCommerce businesses, Fortune 500 clients, to Mom and Pop brick-and-mortar businesses. Our team has the expertise needed to help your agency succeed in the social media space. We’re a white label social media agency that’s dedicated to providing businesses with social media management solutions that are tailored to their needs. If you’re looking for a white label social media agency, contact That! Company today to learn more about how we can help make your business stand out from the competition.
Your Agency Deserves The Best White Label Provider
You develop a great brand and image for your agency’s clients. But then your client just doesn’t have the time to build a great social media presence. They’re a business owner, chances are they’re so busy running their business that they don’t have time to think about promoting it through social media. They might consider delegating the task to one of their employees, but even if they are familiar with social media, they probably don’t know how to use it effectively to promote your client’s company to their target audience without annoying them.
You’ve got a great agency full of creative talent. But they just don’t have the bandwidth to handle client calls, weekly meetings, running reports, and all of the other tasks with building and maintaining a great social media marketing strategy. When you do have the right employee, you don’t have enough clients to make it profitable. You’ve tried outsourcing, but freelancers are unreliable, and they don’t do a good job of representing your brand, plus as freelancers they often “get real jobs” and suddenly quit.
That’s where we come in. Our White Label Social Media Management solves all those problems and even more. Our social media marketing experts understand how to use Facebook, Twitter, YouTube, Pinterest and other social sites to reach those who would be most interested in your client’s product or service. Just as importantly, they understand how the use of these sites has changed over time. With more and more people using mobile devices to check their favorite social media sites, attention spans are shorter than ever, and messages must be succinct, yet friendly, to rise above all the noise.
Here are some of the approaches you can expect from our social media marketing service:
- We will work with your client to understand the tone and “voice” they want us to use for their company in social media.
- We will meet with your client regularly and keep them AND you apprised of the progress of our social media efforts on your behalf.
- We will measure and report on these social media efforts using tools and analytics to focus on the metrics that matter most for their company.
- We will reach and engage their target audience using the social media sites that matter most to them.
- We will work to reach key influencers, build relationships through social media, and create content that may go viral.
- Most importantly we will represent your brand in the best possible light!
How does White Label Social Media Management work?
Our white label digital marketing services cover: Search engine optimization (SEO), Paid Search Marketing (SEM/PPC), Social Media Marketing (SMM), and Reputation Management. Ultimately you’re buying a white label company’s services and presenting them to the customer under your brand name. Whether you want to use one of our services or all of them we will perform the services and make your brand shine in the eyes of your clients.
How does white label/private label social media management work with That Company in particular?
That Company provides social media marketing (or any service) on your behalf to the client. Some private label firms only do back-end work and have you act as a go between them and the customer. It is our belief that it is a far better customer experience if they get to talk to the professional that is working on their social media marketing campaigns. So That Company is set up to be and prefers to be a front-facing white label social media management provider. About 80% of our white label partners use us in a front-facing manner and 20% have us only do work on the back-end for them to deliver to the client.
Learn more about how White Label marketing works.
We help you close more clients! When you work with That Company we start with you in the sales process. When you have a prospect who is interested in social media management services (or any other digital marketing service) that we’re providing on your behalf you’ll reach out to your dedicated “Digital Marketing Strategist.” They will put together research on the prospect and their top 2-3 competitors to have a preliminary conversation with the prospect about their goals/objectives, and how we can help them. This entire experience happens under your brand name! They’ll never know that they’re talking with a That Company representative, they will instead think they are talking to your company!
How do you start White Label Social Media Management with That! Company?
Social media marketing is the modern version of word-of-mouth advertising. As such, it’s one of the most cost effective forms of marketing your client’s can use. Your firm should be offering these services to every client. Learn more about our white label social media management services today by filling out the form to the right.