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What is White Label PPC? (Pay Per Click Management)


Complete Guide to That! Company’s White Label PPC Management Services

guide to white label ppc

The landscape of digital marketing is in a constant state of flux, requiring businesses to continually adapt to maintain a competitive edge. A strategy that has shown to be effective for agencies is the adoption of white label PPC management services. This detailed guide is designed to provide you with a thorough insight into white label PPC, including the process of selecting a reputable white label agency, understanding the various platforms for campaign deployment, and identifying the key elements that contribute to the success of these campaigns. Additionally, you’ll learn how such services can bolster client relationships and promote the growth of your business.

Executive Summary

  • White label PPC management services enable agencies to resell PPC advertising and increase customer satisfaction.

  • Choosing a reliable white label PPC agency is essential for successful search engine marketing outcomes, with factors such as qualifications, partnerships, pricing structures, and flexible plans essential to consider.

  • Successful PPC campaigns require careful planning & goal setting. Precise targeting & ad creation. And continual monitoring & optimization.

  • Your agency can expand its total digital marketing offering with That! Company!

Understanding White Label PPC Services

White label PPC services have emerged as a game-changer in the digital marketing arena. These services allow companies to purchase, rebrand, and resell advertising services as their own, without having to invest in additional resources or personnel. This strategy enables businesses to focus on other areas, expand their offerings, and grow their client base. With a staggering 4,381% return on investment, it’s no wonder that PPC campaigns have become increasingly popular among digital marketing agencies.

When it comes to performance and client satisfaction, transparency and evidence of results are crucial. Clients want to know that their investments are yielding tangible business outcomes, such as increased phone calls, store visits, and, ultimately, positive ROI. By providing branded reports and demonstrating the value of PPC ads, agencies can acquire white-label clients, strengthen relationships, and build trust and credibility.

Table of Contents

What is White Label PPC?

White label PPC is a type of PPC management where an Agency outsources the management of their client’s PPC campaigns to a PPC advertising services Provider. The service provider then manages the campaign on behalf of the agency, using its tools and processes. The Provider also creates custom reports and dashboards for the agency-branded with the agency’s logo and contact information. The term “white label” refers to the fact that the agency providing the service to the partner agencys’ clients or prospects; is never revealed. This business model can benefit both parties because it allows clients to focus on their core business while getting professional PPC management. The service provider allows the agency to expand its client base without investing in high-cost human resources. Learn more about White Label and the Difference between White Label and Private Label.

PPC campaigns can include search, display, and Google Shopping campaigns, providing a wide range of options to suit any client’s marketing objectives. Display ads can be featured on platforms such as YouTube, news pages, and various websites globally, offering extensive reach for businesses.

By utilizing white label PPC management services, organizations can benefit from the expertise provided by the service provider and expand their service offerings without stretching their in-house resources.

Benefits of White Label PPC

white label ppc benefits

White label PPC services provide a wealth of advantages to both search engine marketing agencies and their clients. By offering these services, agencies can resell ppc advertising at their own price, streamline their operations, and focus on other areas of their business, all while ensuring that their clients receive top-notch service and achieve their desired outcomes. This results in heightened customer satisfaction levels and stronger long-term relationships.

In addition to the practical benefits of white label PPC, businesses can also leverage these services to create attractive pricing bundles or service extras for their customers, incentivizing them to choose their agency over competitors. By combining PPC services with other digital marketing offerings, businesses can create packages that cater to their clients’ unique needs, ultimately driving more conversions and success for their clients’ businesses.

Choosing the Right White Label PPC Agency

Selecting the right white label PPC agency is essential to ensure that your clients receive the best possible service and achieve their marketing goals. The process of choosing the right agency requires evaluating factors such as cost, customer service, and performance metrics. A reliable white label PPC agency should have a proven track record of success, accountability, and transparency, ensuring that your clients receive the highest standard of service and achieve their objectives.

To make the most of your white label PPC partnership, it’s crucial to assess the agency’s approach to PPC management, including the use of data analytics and optimization techniques. By choosing an agency that is committed to providing top-notch service and continually optimizing campaigns, you can ensure that your clients’ campaigns are in the best possible hands.

Factors to Consider

When selecting a white label PPC agency, it’s important to consider their qualifications, partnerships, and pricing structures. Inquire about the team’s certifications, qualifications, and experience in relation to your industry or niche to ensure that they have the expertise necessary to handle your clients’ campaigns effectively. Additionally, take into account the agency’s alliances and accreditations, such as their partnerships with major advertising platforms like Google Ads and Microsoft Ads.

Another factor to consider when choosing a white label PPC agency is their pricing structure. Opting for adjustable pricing plans enables clients to synchronize their budgets with their advertising spend, providing them with a higher return on investment. By selecting an agency with flexible pricing options, you can ensure that your clients receive the best possible value for their advertising dollars.

Evaluating Agency Performance

Evaluating the performance of a white label PPC agency is crucial to ensuring that your clients receive the highest level of service possible. This involves assessing the agency’s PPC management method, including using data analytics and optimization techniques. Regular performance reviews, ads relevance and accuracy assessments, and continual optimization initiatives are employed to ensure quality assurance and control.

Choosing a certified Google Ads Partner agency, Like That! Company, provides access to advanced reporting tools and analytics, improved efficacy of campaigns, regular reports and updates on performance, and a demonstrated record of success, accountability, and transparency. By partnering with an agency that has a proven track record of success and adheres to the highest standards of performance, you can ensure that your clients’ campaigns are in good hands.

Popular Platforms for White Label PPC Campaigns

PPC campaigns can be run on a variety of ad platforms, providing businesses with a comprehensive marketing strategy, extensive reach and targeting options. Popular platforms for ad campaigns include Google Ads, Microsoft Advertising, and social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.

By leveraging these platforms, businesses can create highly targeted and engaging ad campaigns that drive conversions and achieve their clients’ marketing objectives.

Google Ads Platform (formerly Google adwords)

YouTube Advertising

Google. Ads is a powerful pay-per-click advertising platform that enables businesses to create and manage ppc ads that appear on Google’s search engine results pages (SERPs) and across the web using the Google Display Network. With its vast reach and numerous targeting options, Google Ads campaigns allow advertisers to refine their audience by specifying demographics, such as location, language, device, and more. This ensures that their ads are shown to the most relevant and interested users, increasing the likelihood of conversions and a positive return on investment.

The benefits of using Google Ads for PPC go well beyond its extensive reach and targeting capabilities. Google search results. Google Ads also offers a variety of ad formats, such as:

  • search ads,

  • text ads,

  • programmatic display ads,

  • image ads (display ads),

  • carousel ads,

  • video ads, and

  • rich media ads,

Our PPC specialists use advanced features like advanced keyword targeting, retargeting and demographic targeting to improve ad relevance and optimize client accounts and their campaigns. By utilizing Google Ads as part of PPC management, agencies can create highly effective and engaging campaigns that achieve their clients’ marketing goals.

Microsoft Advertising (formerly Bing ads)

White Label PPC Microsoft AdvertisingMicrosoft Advertising, formerly known as Bing Ads, is another popular platform for successful ad campaigns. This pay-per-click advertising system enables advertisers to display their PPC ads on the Bing, Yahoo!, and DuckDuckGo search engines, as well as on other websites, mobile apps, and videos. Microsoft provides demographic and LinkedIn profile targeting, as well as integration with Microsoft products such as Dynamics and LinkedIn Ads Campaign Manager.

By utilizing MS Advertising, businesses can access a cost-effective and efficient platform to reach their intended audience. While it may not have the same reach as Google Ads, Microsoft Ads still offer valuable targeting options and features that can help businesses achieve their marketing objectives and drive conversions.

Social Media Platforms

Facebook Advertising

Instagram Advertising

Twitter Ads

LinkedIn Ads

Social media platforms have become increasingly effective for ad campaigns (especially for local businesses) due to their vast user base and highly targeted advertising options. Options such as Facebook ads, Twitter ads, Instagram ads, and LinkedIn allow businesses to connect with their audience on a more personal level and create engaging ad campaigns that drive conversions.

With a variety of ad formats and targeting options, social media platforms provide businesses with the tools they need to create successful white label PPC campaigns that resonate with their target audience through various advertising channels.

Essential Components of Successful White Label PPC Campaigns

planning ppc

The first step in creating successful white label PPC campaigns is planning and goal setting. This involves defining marketing objectives, analyzing the performance of previous campaigns, setting goals for any timeframe, and establishing common PPC goals such as brand awareness, leads, and sales.

Evaluation or creation of landing pages and ad copy are also critical planning steps. To ensure the success of PPC campaigns, it is recommended to continuously research and refine the approach, considering the ever-changing digital marketing landscape and each client’s unique needs.

A crucial aspect of planning and goal setting is understanding the objectives that clients typically seek to achieve with white label PPC campaigns. These may include increasing product and brand consideration, as well as broadening brand awareness and reach. By aligning campaign goals with the client’s objectives, businesses can create tailored campaigns that deliver the desired results and drive success.

targeting ppc

Targeting and ad creation are essential components of successful white label PPC campaigns. This involves creating campaigns tailored to the customer’s needs, identifying the most effective keywords to target, and constructing ads that will attract potential leads to the website. An important aspect of keyword targeting is the use of ads extensions and conversion tracking, which can greatly enhance the effectiveness of PPC campaigns by providing additional information and measuring the success of the campaign.

When it comes to ad creation, businesses must carefully consider the various ad formats and platforms available to ensure that their campaigns are engaging and relevant to their target audience. This may include search ads, text, image, video, and rich media ads, as well as mobile advertising, video advertising, remarketing, and demographic targeting. By creating compelling and effective ads, businesses can drive conversions and achieve their clients’ marketing goals.

monitoring ppc

Ongoing monitoring and optimization are crucial components of successful white label PPC campaigns. Regular monitoring with our proprietary reporting tools ensures that ads remain relevant and engaging, boosting click-through rates and reducing cost per click. Optimization involves making data-driven adjustments to campaigns, such as adjusting bids, refining targeting, and updating ad copy to improve performance and achieve the best possible results for clients.

It’s essential to provide clients with comprehensive reports on campaign performance, return on advertising spend (ROAS), and bidding costs. This transparency not only fosters trust and credibility between the agency and its clients, but also allows businesses to make informed decisions about the future direction of their campaigns.

We continually monitoring and optimize campaigns, so we can ensure that your clients’ campaigns are in the best possible hands and deliver the desired results.

That! Company’s White Label PPC Services Include

When you engage us to provide white label PPC management, to handle your client’s pay per click accounts, they get:

  • A dedicated team of highly trained PPC experts that support your client’s dedicated account manager.

  • A dedicated account manager who meets with your clients regularly on your behalf to keep them informed on the status of their PPC ad campaign and ad spend. We will meet with them weekly, bi-weekly, or monthly, depending on their plan.

  • Unparalleled communication about your client’s PPC campaign that may include daily email reporting, a weekly organic vs PPC comparison report, and (depending on plan) unlimited PPC management phone support.

  • Detailed keyword analysis will include a deep ROI analysis to make sure they get the best possible return on their PPC investment. We focus on both cost per lead and cost per conversion, because it’s important to not just increase traffic, but increase the right kind of traffic.

  • Hands-on PPC bid management and campaign analysis from our ppc experts that includes a/b split testing, negative keyword analysis for improved traffic targeting, and unlimited managed keywords to create an effective marketing strategy.

  • Continual evaluation and consulting on the effectiveness of your client’s custom landing page(s).

  • Constant monitoring of your client’s account.

  • Client access to our exclusive ConversionTrax technology (offered as an ala carte service), which can track traffic that visits your site and then converts later – even if the same visitors arrive later using different devices.

Enhancing Client Relationships with a PPC White Label Service Provider

Using a white label service provider can play a significant role in enhancing client relationships and ensuring long-term success. By expanding advertising service offerings, building trust and credibility, and offering free audits, agencies, web developers, and SEO companies, can provide their clients with the best possible service and achieve their marketing objectives.

As a result, clients are more likely to remain loyal and continue to invest in the business’s services, fostering long-term relationships and growth.

Expanding PPC Service Offerings

A PPC white label services agency like That! Company offers agencies a cost-effective way to access expert PPC managers, enabling fast implementation of new clients ppc campaigns, improved client retention and acquisition, and the ability to enter new markets. It allows web development companies to enter into the digital marketing services space.

By partnering with a That! Company, agencies can expand their service offerings, effectively manage campaigns, and service client’s PPC accounts without having to invest additional resources in building an in house ppc team, allowing them to focus on their core competencies and provide exceptional service to their clients.

Expanded Digital Marketing Services

In addition to PPC services, businesses can also leverage our other white label services:

  • white label search engine optimization,

  • white label local SEO,

  • white label reputation management and

  • white label Social Media Management services

More than just managing PPC accounts, our white label agency ensures that your clients’ digital marketing is a success. That! Company is the industry’s most trusted full service white label agency.

Building Trust and Credibility

Building trust and credibility with clients is essential in the competitive world of digital marketing. Our PPC services can help businesses achieve this by providing customized, client-specific information and demonstrating their expertise in the field. By showcasing their proficiency and offering comprehensive reports and assessments, businesses can convey their value to prospective clients and build long-lasting relationships.

Free PPC Audits

One effective way to build trust and credibility with clients is by offering free audits of their PPC campaigns. This allows clients to experience firsthand the quality of the agency’s services and see how the service may integrate with those they already purchase. By providing free audits, agencies can establish trust with clients and increase the likelihood of securing long-term partnerships.

Do You Provide Sales Support With Your White Label PPC management?

white label ppc sales support

Our trained and experienced sales staff is dedicated to growing the bottom line of our white label agency partners. Because our Staff is exceptionally experienced in selling PPC Management services we’re more than happy to represent your company in the sales process.

That’s why when you hire us as your white label digital marketing agency you add a complete professional sales staff to your agency! Also, because we care about your image, we conduct our presentations and client meetings via conference call and webinar under your brand.

Further, we take the time to educate our partners and their PPC clients in all aspects of current pay-per-click strategies so that they can more effectively understand PPC and how it should be utilized in today’s world of mixed media

How to Get Started with White Label PPC

Are you ready to find out how start a offering ppc advertising and have a pay per click campaign run by one of our experts that can supercharge your business, making you the hero in your client’s eyes? That! Company is the top white label agency for PPC, SEO, Reputation Management, and Social Media management. To find out more, schedule a meeting here 

Summing it All Up

In conclusion, white label PPC services provide businesses with a powerful tool to expand their service offerings, enhance client relationships, and achieve their marketing objectives. By selecting the right white label PPC agency, leveraging popular platforms, and focusing on the essential components of successful campaigns, businesses can create highly effective and engaging campaigns that drive conversions and success. Agencies that embrace white label PPC services and invest in building trust and credibility with their clients will be well-positioned to thrive in this competitive market. So, what are you waiting for? Embrace the power of white label PPC services and take your agency to new heights today.

Frequently Asked Questions

ppc faq
  • What is a white label PPC?

    White label PPC is a great option for digital agencies to outsource their PPC management. This process involves partnering with a third-party provider to provide additional services and expertise that would not be available in-house.

    By partnering with an experienced provider, digital agencies are able to keep up with the latest techniques in the field and offer more comprehensive services to their clients.

  • What is white label Google ads?

    White Label Google. Search Ads are an efficient way to allow digital marketing agencies to leverage the power of a successful Google Ads campaign without having to handle all the intricate details. Agencies can simply outsource this work, brand it according to their needs, and present it as their own to their clients.

  • What should I look for in a white label partner?

    When seeking a white label partner, you should look for one with proven reliability, clear and transparent communication practices, and a commitment to meeting the needs of your business. They should also be committed to a collaborative relationship to ensure that both parties are invested in achieving shared success.

    This means that the partner should be willing to work with you to develop strategies and solutions that are tailored to your specific needs. They should also be open to feedback and willing to adjust their approach as needed.

  • What is a white label PPC agency?

    White label PPC is an outsourcing option where the Agency contracts with a third-party provider to manage and optimize their clients' campaigns. The provider will use their own processes and tools, allowing the Agency to focus on providing excellent customer service.

  • How do PPC agencies make money?

    PPC agencies make money by charging a percentage of the ad spend for their services. Generally, this fee ranges from 15-30% of the total amount spent on campaigns. But we disrupted the PPC marketing strategy years ago by implementing flat fee PPC management!

    Additionally, agencies might also charge additional fees for setting up and running campaigns on platforms like Google Ads or Microsoft Advertising. That! Company does NOT charge setup fees for PPC accounts.

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