What is White Label PPC? (Pay Per Click Management)

White label PPC is a type of PPC management where an Agency outsources the management of their client’s PPC campaigns to a White Label PPC Provider. The service provider then manages the campaign on behalf of the agency, using its tools and processes. The Provider also creates custom reports and dashboards for the agency-branded with the agency’s logo and contact information. The term “white label” refers to the fact that the agency providing the service to the partner agencys’ clients or prospects; is never revealed. This business model can benefit both parties because it allows clients to focus on their core business while getting professional PPC management. The service provider allows the agency to expand its client base without investing in high-cost human resources. Learn more about White Label and the Difference between White Label and Private Label.

A Complete Guide to That! Company’s White Label PPC Management Services

Our PPC Management division started out as a premier PPC bid management software tool company and evolved into a full-service pay per click (PPC) management, search engine marketing (SEM), Search Engine Optimization (SEO), and Social Media Management Agency. We use proprietary software to track the progress of your PPC campaigns, That! Company is committed to accountability and results. Every single of our PPC consultants receives ongoing industry-leading training to ensure your clients receive the best pay-per-click campaign results, Period.

The Details of White Label PPC

White Label PPC is the process by which an agency offers PPC services to its clients fulfilled by another company acting under its brand. This strategy is also known as White Label SEM. Depending on the White Label Provider, they may provide services but leave all the relationship building, meetings, and reports to you to talk to and meet with the client, or they may be full service (like That! Company) which allows you to scale. White label PPC, or white label search marketing, refers to a service in which a company pays to have its ads placed on another company’s platform or site. In the case of PPC, a company pays to have its ads placed on a search engine’s results page (SERP). The company that produces the services and manages the ad platforms is known as the “white label”. In most cases, the company paying for the PPC ads is looking to build brand awareness and gain traffic. They might also be looking to direct traffic to a specific landing page. White Label PPC is a perfect option for companies looking to expand their reach and gain new customers but does not want to spend the time and resources needed to set up their PPC department or division. White label PPC can be an effective way for companies to reach new customers and expand their reach, but it’s important that they do their research before deciding if this service is right for them. It’s also important that companies choose the right white label PPC provider for their needs. How does Google Ads Work? Google Ads is a pay-per-click advertising program that runs ads on Google and its partner sites. It was launched in 2000 and has become the dominant form of advertising on the internet; in fact, 90% of all internet users use Google every day, and 40% of them use it as their primary search engine. Google Ads advertisers pay when someone clicks on their ad after they search using Google, Yahoo, or Bing. It is vital to keep in mind when choosing a white label PPC management company that you verify that they only use certified professionals. We are a Google Premier PPC Agency. We take training and education seriously. Google Ads PPC is no longer just a simple process of picking words and bidding on a position. It has become far more complicated. Reviewing the data from all advertising campaigns takes a skilled and knowledgeable staff. Our staff members work hard at getting and maintaining their certifications through a continual commitment to ongoing training and testing.

At That! Company Our White Label PPC Services Include:

Sales Support

Client Communications
Branded Reporting
Campaign Management
Client Meetings with a Consultant

Successful PPC Campaigns Include Planning and Goal Setting

The first step we take as a white label or private label PPC provider is to work with you and your client to clearly identify the outcomes and goals your client wants to achieve. Clients’ goals often include:

Increase Sales

Boost Website Traffic

Product and Brand Consideration

Expand Brand Awareness and Reach

App Promotion

Establishing Your Client’s PPC Metrics and KPIs is Critical

Therefore, we then identify the metrics and conversions important to achieving those goals.

The Top PPC Platforms Available Through our White Label PPC Programs:

1. Google Ads (Formerly Google AdWords)

White Label Google Ads Our white label Google Ads management programs are by far our most popular, and for a good reason. Undoubtedly Google Ads is the most popular advertising network today. As of December 2021, the online search engine Bing accounted for over 7 percent of the global search market, while market leader Google had a market share of 85.55 percent. Meanwhile, Yahoo’s market share was 2.85 percent. Because of Google’s dominant market share, every PPC advertiser must consider this platform.

Google Ads offers an easy-to-use interface that allows advertisers to create and manage their campaigns efficiently. But, it is good to point out that inexperienced advertisers can waste an incredible amount of money if Google Ads campaigns are not established and monitored professionally. The platform allows advertisers to manage their budgets across multiple campaigns and ad groups in one central location. Google Ads also offers flexible targeting capabilities so that advertisers can narrow or broaden their audience based on demographics, including location, language, device, and more. In addition, Google Ads allows advertisers to set their bids and budget, which means they can control the cost per click( CPC) and the cost per acquisition (CPA) of their ads.

What is Google Ads (AdWords)? Google Ads is a paid search advertising platform developed by Google. It is an online advertising service that allows advertisers to create and display ads on Google’s search results page and other websites as part of the Google ads network. Google Ads offers services such as text, image, video, and rich media ads, in addition to options like mobile advertising, video advertising, remarketing, and demographic targeting. Google Ads is the largest pay-per-click (PPC) advertising platform; in the world. Google Ads platform is used by top advertisers all over the world, which includes small businesses, large corporations, and government agencies.

What is a PPC campaign? A Google Ads PPC campaign is a marketing strategy in which advertisers pay Google each time someone clicks on their ad. For example, if an advertiser bids $2 per click on their ads, they will pay $2 every time someone clicks on their ad. The advertiser only pays when someone clicks on the ad; they do not pay when someone simply views one of their ads. It is the most widely used advertising service and offers features such as; targeted advertisements, conversion tracking, and ad scheduling. Advertisers can either pay a flat fee per click or a certain amount per click linked to ad relevance.

The campaign type determines where customers will see your client’s ads, but we make this more specific by targeting their ads.

Campaign types include:

  • Search Network campaigns
  • Display Network campaigns
  • Remarketing campaigns
  • Shopping campaigns
  • Video campaigns
  • App campaigns

2. Microsoft Advertising (Formerly Bing Ads) along with MSN, Yahoo, and AOL

White Label PPC Microsoft Advertising Our white label Bing Ads programs are the most popular search marketing add-on to Google campaigns. Not to be underestimated, Microsoft Advertising (Formerly Bing Ads) is exceptionally useful and brings your clients access to:
  • Typically Lower CPCs and solid ROI
  • Often a higher-value audience not found on Google
  • Access to searchers on Bing, MSN, Yahoo, AOL, and more sites powered by Bing

3. Google Business Profile (GBP) Formerly, Google My Business (GMB) Advertising (Formerly Google Places)

White Label Google My Business Our White label PPC services for local businesses are probably our second most popular programs. The sheer number of local clients available to agencies these days is staggering. These campaigns are exclusively used to help local businesses attract local customers. Managing these local PPC campaigns we bring your client’s the following benefits:
  • Professionally designed ads.
  • Clients only pay when people click on their ads. (PPC)
  • Attract more customers to your client’s website or Google Maps listing.
  • Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).

4. Facebook Ads

Facebook AdvertisingOur white label Facebook ads programs are our most popular programs in the social media category. Facebook social media advertising is considerably different than Search Advertising. One of the differences between Search Advertising and Facebook Ads is search intent. Google, Bing, and Yahoo searchers are specifically looking for something, while Facebook users see ads based on their interests. Whereas Search Engines have a pull marketing strategy, Facebook is about brand awareness and is considered more of a push marketing strategy.

Targeting is more complex, but the Facebook platform can deliver results that search; simply cannot. Due to Facebook’s targeting complexity, we only use highly trained staff members for all our white label Facebook ads management. Further, we believe that nearly all search marketing campaigns should be bundled with Facebook remarketing campaigns in almost all circumstances.

There are a variety of ad types on Facebook:

  • Image Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Canvas Ads
  • Lead Generation Ads
  • Offer Ads
  • Event Response Ads

One of the main differences in Social Media campaigns is the need for graphic and video ad creatives, and your clients need to consider this in their PPC budgets as an additional cost.

5. YouTube Ads

YouTube Advertising Second, only to Facebook, our white label YouTube advertising programs are popular for video marketing efforts. By promoting your client’s businesses on YouTube, we help decide who sees their video ads. YouTube offers No Budget Minimums, so even smaller advertisers can take advantage of this platform. Our white label PPC management of YouTube campaigns will help your clients reach the right customer.
  • Attract New Customers.

Again, there are a variety of ad types:

  • TrueView Ads. TrueView ads are the standard video ad type on YouTube.
  • Preroll Ads. Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video.

6. Instagram Advertising

Instagram Advertising Our white label Instagram advertising management offers an exceptional add-on for our Facebook advertisers. Instagram advertising is a method of paying (PPC) to post sponsored content on the Instagram platform to reach a larger audience. Instagram advertising is often utilized to increase brand exposure, website traffic, generate new leads, and move current leads down the MQL funnel (with the goal of converting). This often makes Instagram a supporting campaign rather than a primary campaign.
Instagram is a visual platform, and as such text ads are not the approach. Instead, you need an image, set of images, or video (which can be accompanied by text) to reach your client’s audience with Instagram ads. Again, a consideration for Instagram is that your client will need to establish a graphic and or video ad creatives budget. The good news: Instagram advertising is effective! According to Social Media Examiner, Instagram is the second leading social media platform for marketing, with only Facebook in front of it. According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post. Again, Like Facebook, Instagram has a variety of ad types:
  • Photo Ads. These are obviously the most common type of ads on Instagram since photo-sharing is the most prominent feature of the platform.
  • Sponsored Ads.
  • Mapped – Guided ads.
  • Story ads.
  • Video Ads.
  • IGTV ads.
  • Carousel ads.

7. LinkedIn Ads

LinkedIn Ads Our white label PPC campaigns for LinkedIn are highly effective, especially for Account-Based Marketing. This is a powerful PPC Advertising platform. It is a great way to get your client’s message to extremely targeted B2B audiences. It offers your client’s chance to place ads on prominent pages throughout the LinkedIn site. There are a lot of benefits to our white label LinkedIn management specifically:
  • Access a tremendous audience.
  • Target that audience with accuracy.
  • Connect with individuals in your client’s target audience directly.
  • Support your account-based marketing (ABM) campaigns.


Again, there is a large variety of ad types available on LinkedIn.

  • LinkedIn sponsored content. Sponsored content ads look and feel native to the LinkedIn platform.
  • Text ads.
  • LinkedIn Sponsored InMail.
  • Programmatic display ads.
  • LinkedIn dynamic ads.

8. Twitter Ads

Twitter Ads Our white label Twitter ad management services are also extremely popular, but more importantly, they are effective! This is a fantastic network for both large and small business clients. It gives your clients the chance to reach millions of customers with promoted tweets. If your client’s goals are to grow a community of high-value followers, this is the perfect PPC network to do it. Twitter offers your clients a variety of targeting options and even the ability to monitor ads in real-time.
Like Facebook, blocking out tweets with ad blockers is nearly impossible. The primary benefits of our white label PPC services for Twitter campaigns:
  • Your clients Pay for Performance (PPC)
  • Keyword Targeting (Not available on Facebook)
  • Tweet Engager Targeting
  • Tailored Audiences
  • Lowest Cost per Click in Social media
    • On Twitter you can get clicks for pennies. Literally.

That! Company’s White Label PPC Services Include:

When you engage us to provide white label PPC services, to handle your client’s pay per click accounts, they get:
  • A dedicated highly trained account representative who meets with them regularly on your behalf to keep them informed on the status of their PPC campaign. We will meet with them weekly, bi-weekly, or monthly, depending on their plan.
  • Unparalleled communication that may include daily email reporting, a weekly organic vs PPC comparison report, and (depending on plan) unlimited PPC management phone support.
  • Detailed keyword analysis will include a deep ROI analysis to make sure they get the best possible return on their PPC investment. We focus on both cost per lead and cost per conversion, because it’s important to not just increase traffic, but increase the right kind of traffic.
  • Hands-on PPC bid management and campaign analysis that includes a/b split testing, negative keyword analysis for improved traffic targeting, and unlimited managed keywords.
  • Client access to our exclusive ConversionTrax technology (offered as an ala carte service), which can track traffic that visits your site and then converts later – even if the same visitors arrive later using different devices.
  • Client access to our exclusive CallTraxPlus technology (offered as an ala carte service), which can track not only how many calls the PPC Campaign generated but can monitor the quality of those calls as well.

Do You Provide Sales Support With Your White Label PPC?

Our trained and experienced sales staff is dedicated to growing the bottom line of our white label agency partners. Because our Staff is exceptionally experienced in selling PPC Management services we’re more than happy to represent your company in the sales process. That’s why when you hire us as your white label digital marketing agency you add a complete professional sales staff to your agency! Also, because we care about your image, we conduct our presentations and client meetings via conference call and webinar under your brand. Further, we take the time to educate our partners in all aspects of current pay per click strategies so that they can more effectively understand PPC and how it should be utilized in today’s world of mixed media marketing to create measurable ROI and results for all clients.

How Many Staff Members Work on Your Client’s Account?

We offer a team approach to providing services. That! Company is dedicated to client satisfaction to accomplish that we assign primary and secondary staff members to every account so in the event of holidays, vacations or illness, client work does not grind to a halt. We provide each client with a team of qualified professionals who are always intimately familiar with every one of your client’s PPC accounts. We’re never asleep so your clients can rest assured that their account is always being monitored for best results.

Does That! Company Outsource White Label PPC Overseas?

No, we do not outsource any component of our work. Each of our processes is performed in-house by That! Company staff members, from copywriting to PPC ad design, account structure conversion tracking and monitoring. We are meant to be an outsource/white label provider. The buck stops here.

How to Get Started with White Label PPC

Are you ready to find out how start a White Label PPC relationship and have a pay per click campaign run by one of our experts that can supercharge your business, making you the hero in your client’s eyes? To find out more, please contact us via the form to the right.
Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?

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