What is White Label PPC? (Pay Per Click Management)


 

White label PPC is a type of PPC management where an Agency outsources the management of their client’s PPC campaigns to a White Label PPC Provider. The provider then manages the campaign on behalf of the agency, using its own tools and processes. The Provider also creates custom reports and dashboards for the Agency that are branded with the agency’s own logo and contact information. The term “white label” refers to the fact that the agency’s involvement in the campaign is not typically disclosed to the agency’s customers or prospects. This can be beneficial for both parties because it allows the customer to focus on their core business while still getting the benefit of professional PPC management, and it allows the agency to expand its client base without having to invest in high-cost human resources. Learn more about White Label and the Difference between White Label and Private Label.

A Complete Guide to That! Company’s White Label PPC Management Services

Above all others. no company has more experience in managing your client’s pay per click needs than That! Company. As the world-leading White Label PPC Management Company, we have been servicing the needs of clients since 2001.

Our PPC Management division started out as a premier PPC bid management software tool company and evolved into a full-service pay per click (PPC) management, search engine marketing (SEM), Search Engine Optimization (SEO), and Social Media Management Agency.

Using proprietary software to track the progress of your PPC campaigns, That! Company is committed to accountability and results. Every one of our PPC consultants receives on-going industry-leading training to ensure each of your clients receives the best pay-per-click campaign results, Period.

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The Details of White Label PPC

White Label PPC is the process by which an agency offers PPC services to its clients which are delivered by another company acting under their brand. This is also known as White Label SEM. Depending on the White Label Provider they may just provide services leaving you to have to talk to and meet with the client or they may be full service (like That! Company) which allows you to scale.

White label PPC, or white label search marketing, refers to a service in which a company pays to have its ads placed on another company’s platform or site. In the case of PPC, a company pays to have its ads placed on a search engine’s results page( SERP). The company whose services and platform is being used is known as the “white label”.

In most cases, the company that is paying for the PPC ads is looking to build brand awareness and gain traffic. They might also be looking to direct traffic to a specific landing page. White label PPC is a great option for companies looking to expand their reach and gain new customers, but who don’t want to spend the time and resources needed to set up their own PPC department or division. paragraph:

White label PPC can be an effective way for companies to reach new customers and expand their reach, but it’s important that they do their research before deciding if this service is right for them. It’s also important that companies choose the right white label PPC provider for their needs.

How does Google Ads Work? Google Ads is a pay-per-click advertising program that runs ads on Google and its partner sites. It was launched in 2000 and has become the dominant form of advertising on the internet. In fact, 90% of all internet users use Google every day and 40% of them use it as their primary search engine. Google Ads advertisers pay when someone clicks on their ad after they search using Google, Yahoo or Bing.

It’s important when choosing a white label PPC management company that you verify that they only use certified professionals. We are a Google Premier PPC Agency and we take training and education seriously. Google Ads PPC is no longer just a simple process of picking words and bidding on a position. It has become far more complicated. Reviewing the data from all advertising campaigns takes skilled knowledgeable staff. Our staff members work hard at getting and maintaining their certifications through a continual commitment to ongoing training and testing.

It’s important when choosing a white label PPC management company that you verify that they only use certified professionals. We are a Google Premier PPC Agency and we take training and education seriously. Google Ads PPC is no longer just a simple process of picking words and bidding on a position. It has become far more complicated. Reviewing the data from all advertising campaigns takes skilled knowledgeable staff. Our staff members work hard at getting and maintaining their certifications through a continual commitment to ongoing training and testing.

White Label PPC Strategies

At That! Company our white label ppc services include:

Sales Support
Campaign Management
Client Communications
Client Meetings with a Consultant

Successful PPC Campaigns Include Planning and Goal Setting

The first step we take as a white label or private label PPC provider is to work with you and your client to clearly identify the outcomes and goals that the client wants to achieve. Goals often may include:

Sales
Leads
Website Traffic
Product and Brand Consideration
Brand Awareness and Reach
App Promotion

Establishing Your Client’s PPC Metrics and KPIs is Critical

Therefore, we then identify the metrics and conversions that are important to achieving those goals.


Online Advertising PPC Platforms

The Top PPC Platforms Available Through our White Label PPC Programs:

White Label Google Ads1. Google Ads (Formerly Google AdWords)


 

White Label PPC Microsoft Advertising2. Microsoft Advertising (Formerly Bing Ads) along with MSN, Yahoo, and AOL


 

White Label Google My Business3. Google Business Profile (GBP) Formerly Google My Business (GMB) Advertising (Formerly Google Places)


Facebook Advertising4. Facebook Ads


YouTube Advertising5. YouTube Ads


Instagram Advertising6. Instagram Advertising


LinkedIn Ads7. LinkedIn Ads


Twitter Ads8. Twitter Ads

 


That! Company’s White Label PPC Services Include:

When you engage us to provide white label PPC services, to handle your client’s pay per click accounts, they get:

  • A dedicated highly trained account representative who meets with them regularly on your behalf to keep them informed on the status of their PPC campaign. We will meet with them weekly, bi-weekly, or monthly, depending on their plan.
  • Unparalleled communication that may include daily email reporting, a weekly organic vs PPC comparison report, and (depending on plan) unlimited PPC management phone support.
  • Detailed keyword analysis will include a deep ROI analysis to make sure they get the best possible return on their PPC investment. We focus on both cost per lead and cost per conversion, because it’s important to not just increase traffic, but increase the right kind of traffic.
  • Hands-on PPC bid management and campaign analysis that includes a/b split testing, negative keyword analysis for improved traffic targeting, and unlimited managed keywords.
  • Client access to our exclusive ConversionTrax technology (offered as an ala carte service), which can track traffic that visits your site and then converts later – even if the same visitors arrive later using different devices.
  • Client access to our exclusive CallTraxPlus technology (offered as an ala carte service), which can track not only how many calls the PPC Campaign generated but can monitor the quality of those calls as well.

Do You Provide Sales Support With Your White Label PPC?

Our trained and experienced sales staff is dedicated to growing the bottom line of our white label agency partners. Because our Staff is exceptionally experienced in selling PPC Management services we’re more than happy to represent your company in the sales process. That’s why when you hire us as your white label digital marketing agency you add a complete professional sales staff to your agency! Also, because we care about your image, we conduct our presentations and client meetings via conference call and webinar under your brand. Further, we take the time to educate our partners in all aspects of current pay per click strategies so that they can more effectively understand PPC and how it should be utilized in today’s world of mixed media marketing to create measurable ROI and results for all clients.

How Many Staff Members Work on Your Client’s Account?

We offer a team approach to providing services. That! Company is dedicated to client satisfaction to accomplish that we assign primary and secondary staff members to every account so in the event of holidays, vacations or illness, client work does not grind to a halt. We provide each client with a team of qualified professionals who are always intimately familiar with every one of your client’s PPC accounts. We’re never asleep so your clients can rest assured that their account is always being monitored for best results.

Does That! Company Outsource White Label PPC Overseas?

No, we do not outsource any component of our work. Each of our processes is performed in-house by That! Company staff members, from copywriting to PPC ad design, account structure conversion tracking and monitoring. We are meant to be an outsource/white label provider. The buck stops here.

How to Get Started with White Label PPC

Are you ready to find out how start a White Label PPC relationship and have a pay per click campaign run by one of our experts that can supercharge your business, making you the hero in your client’s eyes? To find out more, please contact us via the form to the right.