A Complete Guide to That! Company’s White Label PPC Management ServicesOur PPC Management division started out as a premier PPC bid management software tool company and evolved into a full-service pay per click (PPC) management, search engine marketing (SEM), Search Engine Optimization (SEO), and Social Media Management Agency. We use proprietary software to track the progress of your PPC campaigns, That! Company is committed to accountability and results. Every single of our PPC consultants receives ongoing industry-leading training to ensure your clients receive the best pay-per-click campaign results, Period.
The Details of White Label PPCWhite Label PPC is the process by which an agency offers PPC services to its clients fulfilled by another company acting under its brand. This strategy is also known as White Label SEM. Depending on the White Label Provider, they may provide services but leave all the relationship building, meetings, and reports to you to talk to and meet with the client, or they may be full service (like That! Company) which allows you to scale. White label PPC, or white label search marketing, refers to a service in which a company pays to have its ads placed on another company’s platform or site. In the case of PPC, a company pays to have its ads placed on a search engine’s results page (SERP). The company that produces the services and manages the ad platforms is known as the “white label”. In most cases, the company paying for the PPC ads is looking to build brand awareness and gain traffic. They might also be looking to direct traffic to a specific landing page. White Label PPC is a perfect option for companies looking to expand their reach and gain new customers but does not want to spend the time and resources needed to set up their PPC department or division. White label PPC can be an effective way for companies to reach new customers and expand their reach, but it’s important that they do their research before deciding if this service is right for them. It’s also important that companies choose the right white label PPC provider for their needs. How does Google Ads Work? Google Ads is a pay-per-click advertising program that runs ads on Google and its partner sites. It was launched in 2000 and has become the dominant form of advertising on the internet; in fact, 90% of all internet users use Google every day, and 40% of them use it as their primary search engine. Google Ads advertisers pay when someone clicks on their ad after they search using Google, Yahoo, or Bing. It is vital to keep in mind when choosing a white label PPC management company that you verify that they only use certified professionals. We are a Google Premier PPC Agency. We take training and education seriously. Google Ads PPC is no longer just a simple process of picking words and bidding on a position. It has become far more complicated. Reviewing the data from all advertising campaigns takes a skilled and knowledgeable staff. Our staff members work hard at getting and maintaining their certifications through a continual commitment to ongoing training and testing.
At That! Company Our White Label PPC Services Include:
Successful PPC Campaigns Include Planning and Goal Setting
The first step we take as a white label or private label PPC provider is to work with you and your client to clearly identify the outcomes and goals your client wants to achieve. Clients’ goals often include:
Boost Website Traffic
Product and Brand Consideration
Expand Brand Awareness and Reach
Establishing Your Client’s PPC Metrics and KPIs is Critical
Therefore, we then identify the metrics and conversions important to achieving those goals.
The Top PPC Platforms Available Through our White Label PPC Programs:
1. Google Ads (Formerly Google AdWords)
Google Ads offers an easy-to-use interface that allows advertisers to create and manage their campaigns efficiently. But, it is good to point out that inexperienced advertisers can waste an incredible amount of money if Google Ads campaigns are not established and monitored professionally. The platform allows advertisers to manage their budgets across multiple campaigns and ad groups in one central location. Google Ads also offers flexible targeting capabilities so that advertisers can narrow or broaden their audience based on demographics, including location, language, device, and more. In addition, Google Ads allows advertisers to set their bids and budget, which means they can control the cost per click( CPC) and the cost per acquisition (CPA) of their ads.
What is Google Ads (AdWords)? Google Ads is a paid search advertising platform developed by Google. It is an online advertising service that allows advertisers to create and display ads on Google’s search results page and other websites as part of the Google ads network. Google Ads offers services such as text, image, video, and rich media ads, in addition to options like mobile advertising, video advertising, remarketing, and demographic targeting. Google Ads is the largest pay-per-click (PPC) advertising platform; in the world. Google Ads platform is used by top advertisers all over the world, which includes small businesses, large corporations, and government agencies.
What is a PPC campaign? A Google Ads PPC campaign is a marketing strategy in which advertisers pay Google each time someone clicks on their ad. For example, if an advertiser bids $2 per click on their ads, they will pay $2 every time someone clicks on their ad. The advertiser only pays when someone clicks on the ad; they do not pay when someone simply views one of their ads. It is the most widely used advertising service and offers features such as; targeted advertisements, conversion tracking, and ad scheduling. Advertisers can either pay a flat fee per click or a certain amount per click linked to ad relevance.
The campaign type determines where customers will see your client’s ads, but we make this more specific by targeting their ads.
Campaign types include:
- Search Network campaigns
- Display Network campaigns
- Remarketing campaigns
- Shopping campaigns
- Video campaigns
- App campaigns
2. Microsoft Advertising (Formerly Bing Ads) along with MSN, Yahoo, and AOL
- Typically Lower CPCs and solid ROI
- Often a higher-value audience not found on Google
- Access to searchers on Bing, MSN, Yahoo, AOL, and more sites powered by Bing
3. Google Business Profile (GBP) Formerly, Google My Business (GMB) Advertising (Formerly Google Places)
- Professionally designed ads.
- Clients only pay when people click on their ads. (PPC)
- Attract more customers to your client’s website or Google Maps listing.
- Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).
4. Facebook Ads
Targeting is more complex, but the Facebook platform can deliver results that search; simply cannot. Due to Facebook’s targeting complexity, we only use highly trained staff members for all our white label Facebook ads management. Further, we believe that nearly all search marketing campaigns should be bundled with Facebook remarketing campaigns in almost all circumstances.
There are a variety of ad types on Facebook:
- Image Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Canvas Ads
- Lead Generation Ads
- Offer Ads
- Event Response Ads
One of the main differences in Social Media campaigns is the need for graphic and video ad creatives, and your clients need to consider this in their PPC budgets as an additional cost.
5. YouTube Ads
- Attract New Customers.
Again, there are a variety of ad types:
- TrueView Ads. TrueView ads are the standard video ad type on YouTube.
- Preroll Ads. Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video.
6. Instagram Advertising
- Photo Ads. These are obviously the most common type of ads on Instagram since photo-sharing is the most prominent feature of the platform.
- Sponsored Ads.
- Mapped – Guided ads.
- Story ads.
- Video Ads.
- IGTV ads.
- Carousel ads.
7. LinkedIn Ads
- Access a tremendous audience.
- Target that audience with accuracy.
- Connect with individuals in your client’s target audience directly.
- Support your account-based marketing (ABM) campaigns.
Again, there is a large variety of ad types available on LinkedIn.
- LinkedIn sponsored content. Sponsored content ads look and feel native to the LinkedIn platform.
- Text ads.
- LinkedIn Sponsored InMail.
- Programmatic display ads.
- LinkedIn dynamic ads.
8. Twitter Ads
- Your clients Pay for Performance (PPC)
- Keyword Targeting (Not available on Facebook)
- Tweet Engager Targeting
- Tailored Audiences
- Lowest Cost per Click in Social media
- On Twitter you can get clicks for pennies. Literally.
That! Company’s White Label PPC Services Include:
- A dedicated highly trained account representative who meets with them regularly on your behalf to keep them informed on the status of their PPC campaign. We will meet with them weekly, bi-weekly, or monthly, depending on their plan.
- Unparalleled communication that may include daily email reporting, a weekly organic vs PPC comparison report, and (depending on plan) unlimited PPC management phone support.
- Detailed keyword analysis will include a deep ROI analysis to make sure they get the best possible return on their PPC investment. We focus on both cost per lead and cost per conversion, because it’s important to not just increase traffic, but increase the right kind of traffic.
- Hands-on PPC bid management and campaign analysis that includes a/b split testing, negative keyword analysis for improved traffic targeting, and unlimited managed keywords.
- Client access to our exclusive ConversionTrax technology (offered as an ala carte service), which can track traffic that visits your site and then converts later – even if the same visitors arrive later using different devices.
- Client access to our exclusive CallTraxPlus technology (offered as an ala carte service), which can track not only how many calls the PPC Campaign generated but can monitor the quality of those calls as well.
Do You Provide Sales Support With Your White Label PPC?
How Many Staff Members Work on Your Client’s Account?
Does That! Company Outsource White Label PPC Overseas?
How to Get Started with White Label PPC
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