If you are on the hunt for a top-tier mobile app marketing agency, then look no further than That Company. First off, congratulations on conceiving, building, and launching your app. That takes guts and a lot of work. We want to applaud this momentous accomplishment. However, we are sure you have realized that an app is only as good as the mobile app marketing agency and the strategy that goes behind it. That is where That Company can help.
When selecting an agency specifically picking a mobile app marketing agency with experience marketing apps vs a generalist agency is important. Developing ads to best market a mobile app is quite a bit different than your standard business. While ad copy is something we will always be A/B testing to ensure we are getting the maximum amount of ROI/Installs out of the budget, there are specific steps we take to make sure our ad placement is only reaching the right folks with the proper devices that can download the app. We make sure we are driving only Google Android users to the Google Play Store, and specific steps to take to drive only Apple iPhone users to the Apple App Store. We have seen too many campaigns setup incorrectly by other marketing firms that are not a specialized mobile app marketing agency, and they do not consider device type settings when marketing the app, and thus wasting precious ad budget. How you market to these 2 different platforms must be taken into consideration!
Furthermore, as the campaign has had some time to run, we will be able to identify what phrases folks are using that indicate that they are less likely to take the next step of downloading your application. We take those phrases and turn them into negative keywords so we can make sure we are only spending your ad budget on keywords that result in a download/return on investment. We have audited so many failing campaigns that have come to us over the years to find that negative keywords were not set up or used properly. Do not let that be you!
Organic Content is important when it comes to social media and having an experienced social media marketer on your team will increase your productivity, creative design, and content production. There are so many factors that go into creating content for your social media strategies such as image design, video production, and copywriting.
We have been creating engaging social media content for clients for over a decade. This level of time and experience has honed our skills in countless industries, and we are always on top of the latest algorithm shifts. You can expect the best content production with our social media experts.
Once the content is developed, we will instill a social calendar strategy. The beauty of a social calendar is knowing what is being posted and when. We do ongoing testing to make sure your posts are reaching their fullest potential. Our testing circles around ideal times of day to post, what content performs best where, how often to post, and more. Some content is designed for stories while others are meant for static posts on your profile or grid.
We handle it all, from content creation, calendar development, and posting. All you have to do is sit back and watch the results flood in. Whether you want to be hands-on with content development or place your trust in our social media managers, is all up to you.
With both social media services, organic and paid, we will meet with you monthly to discuss performance, creation, future strategies, and budget, as well as provide detailed reports on your social media campaign performance. This level of accountability helps you be involved as little or as much as you want in your mobile app marketing social media strategy.